In this workshop, session speakers discussed how to set the foundation for a data-driven culture by defining key roles and functions, tools, systems, and processes critical to success.

1. What do I measur e?
Data Driven Culture

2. About Us
AWH is a digital product consulting,
user experience, and software
development firm. We collaborate with
clients to drive desired business
outcomes through great digital
products.

3. 3
• User Experience (UX)
• Application & Data Architecture
• Data & Analytics
• Artificial Intelligence & Machine Learning
• Blockchain Technologies
Expertise

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Once you have users
in your product, their
actions drive your
actions.

5. 5
Are people really using your product?

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The one metric that
matters

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Purpose
What is the core need or purpose
that you’re trying to serve with
your product?
If you can’t define this you won’t
know if your users are using your
product for this purpose or for
something else.

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Core Action
You need to understand the key
behavior users take in order to
use your product.
Your users might have a need
your product solves, but are they
taking the action that solves that
problem?

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Cycle
Finally it’s important to consider
the frequency of use.
How often should your users be
returning and using your
product? The cycle is different
depending on the core action
required, but it also has an
impact on your business model.

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Purpose Core Action Cycle

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Your one key metric
How many times do your
users perform the core action
on the expected cycle?

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Contact Me
@chrisslee
@awhnet
614.923.0364
www.awh.net
Building great digital
products is hard.
Being a great digital
products company is
harder.
We help you be great at
both.