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1. LESSON 1
LOGO DESIGN

2. a.
Defines
what is
logo
OBJECTIVES
at the end of the lesson the
students are expected to:
c.
Create
a logo
b. Identifies the technical
process on how to make a logo

3. What is
logo

4. Logos are symbols. Each word, font, color,
shape, or image in great logos represent
something. As symbols, logos convey a
message, an idea, or information about
that which they represent.
LOGO

5. Are you
familiar
with logos

6. TWO KINDS OF LOGOS
• PERSONAL LOGOS
2. BUSINESS AND PRODUCT
LOGOS
Logos used as persnal
images represent
brand possessions,
achievements, or even
personal identity.
The business environment
gradually became so
competitive that
companies had to create
a trademark image in
order to survive.

7. An important field of graphic arts.
Like all graphic arts, logo design,
is about communicating a specific
message to the intended target
audience.
Logo Design

8. THESE ARE THE FOLLOWING ATTRIBUTES
TO HAVE AN EFFECTIVE LOGO DESIGN:
Symbols- instantly make people associate traits or
messages with a company, group, product, or
service. Through symbols, people find it easier to
recognize, identify, or recall images than texts.
Colors- is very powerful. Every color can create varied
emotions within customers. Red is a warm color. It conveys
strength, passion, and excitement. Blue is cool. Rainbow
colored logos carry meanings that are friendly, fun, and
youthful.

9. Words/Texts- In today’s fast-paced world, many of
the most popular and successful companies prefer
logos with simple and easy-to-grasp texts. In this
way, the logo is easier to see and remember.
Shapes, Symmetry, Balance- The use of simple,
geometric shapes like the triangle, square, and circle
are quite popular in logo design. Simple geometric
shapes appear more balance than other shapes.

10. Free-form- logos that are free-form should not
appear like they are about to fall, loose, or look
unstable even if they do not have even or straight
lines or predictable shapes.
Fonts- the style of the lettering speaks a lot
about the visual story of a logo.

11. Proportions, Size- logos should be
versatile and flexible for their many uses.
Uniqueness and Individuality- Create
logos that are elegant, meaningful,
and timeless.

12. Activity 1: Think and
Learn
1. How do you think
professionals design the
logo for their companies?
2. How do
they come up
with an idea to
solve a design
challenge?
3. When you
think of a log,
what company
or organization
comes to your
mind first?