1.
WOMEN
IN
TOYS,
LICENSING
&
ENTERTAINMENT
APPOINTS
ALITA
FRIEDMAN
AS
NEW
TREASURER
NEW
YORK,
September
12,
2016
–
Women
in
Toys,
Licensing
&
Entertainment
(WIT)
the
leading
global
professional
women’s
organization
in
the
toy,
licensing
and
entertainment
industries,
today
announced
the
appointment
of
Alita
Friedman
as
the
new
WIT
treasurer.
“We
are
thrilled
to
have
elected
Alita
as
I
know
she
will
be
a
great
asset
to
the
WIT
organization,”
said
Ashley
Mady,
WIT
President.
“Her
past
experience
in
the
financial
industry,
combined
with
her
leadership
in
the
toy
industry,
is
the
perfect
combination
to
help
guide
WIT
as
it
continues
on
its
trajectory
of
growth.”
In
her
role
as
treasurer,
Friedman
is
tasked
with
setting
yearly
budgets,
monitoring
financial
goals
and
liaising
with
WIT
chairs
across
various
initiatives
to
maximize
profits
and
establish
new
revenue
streams.
Friedman
will
also
aid
in
developing
WIT's
overall
growth
strategy.
“I’m
honored
to
have
been
tapped
by
fellow
industry
leaders
to
join
the
board
of
WIT
as
treasurer,
as
I
admire
WIT’s
tremendous
growth
both
domestically
and
internationally
over
the
past
decade,”
said
Alita
Friedman,
WIT
Treasurer.
“I’m
particularly
thrilled
about
the
scholarship
support
WIT
awards
to
budding
industry
entrepreneurs
and
toy
designers
as
these
are
the
new
influencers
of
creativity
and
play.”
Friedman’s
experience
spans
various
industries,
as
she
currently
serves
as
the
principal
at
Alita’s
Brand
Bar,
a
premier
consulting
house
that
advises
brands
on
developing
new
revenue
streams
through
innovative
and
exciting
extension
strategies.
She
also
held
the
position
of
principal
and
chief
brand
officer
for
UGLYDOLL®,
where
she
created
a
powerful
consumer
brand
that
skyrocketed
to
a
worldwide
evergreen
property.
Prior
to
these
roles,
Friedman
began
her
career
as
a
CPA
and
auditor
at
Arthur
Andersen,
formerly
one
of
the
"Big
Five"
accounting
firms.
Friedman
was
honored
with
the
WIT
Wonder
Women
Award
for
Marketing
and
Branding
in
2013
and
is
the
2015
recipient
of
the
President
Farrington
Award
for
her
outstanding
commitment
to
entrepreneurship
at
Lehigh
University
#
#
#
ABOUT
WOMEN
IN
TOYS,
LICENSING
&
ENTERTAINMENT
Founded
in
1991,
WIT
is
the
leading
global
trade
organization
for
professional
women
committed
to
providing
its
members
with
a
collaborative,
supportive
environment,
resources,
and
connections
to
help
them
advance
and
succeed.
With
a
global
network
of
dynamic,
talented
women,
WIT
provides
strategic
business
alliances
in
the
toy,
licensing
and
entertainment
industries
and
empowers
women
through
education,
mentorship,
networking
and
information
sharing.
WIT
encourages,
inspires
and
empowers
young
women
through
The
WIT
Foundation,
a
501(c)(3)
organization,
by
granting
scholarships
to
students
enrolled
in
undergraduate
programs
in
toy
design,
engineering,
entrepreneurial
studies,
and
other
industry-­‐related
programs.
WIT
has
active
chapters
throughout
the
U.S.,
Canada,
Hong
Kong,
Australia
and
the
U.K.,
plus
official
liaisons
and
members
in
territories
from
Germany
to
Lebanon
to
the
Netherlands.
Follow
us
on
Twitter,
Facebook
and
LinkedIn.

2.
Media
Contact:
Susan
Murphy
Vice
President
at
Coyne
PR
WIT
Communications
Committee
T:
973-­‐588-­‐2000
E:
suemurphy@coynepr.com