
Organization / Workplace
European Centre for the Customer ExperienceLocation
Bussum NetherlandsOccupation
Associate Financial ServicesIndustry
Apparel / Fashion
About
Conny Dorrestijn has worked for over 20 years in marketing roles in the international financial services field, starting in London as marketing director for a large financial services technology firm, ACT Financial Systems (now Misys). Key throughout her career is the customer experience, a theme she has developed throughout her career by working with B. Joseph Pine II and more recently as the financial services Associate Partner at the European Centre for the Experience and Transformation Economies. In the recently published book 'Economy of Experiences' http://www.experience-economy.eu/economy-of-experiences-p-20.html/ she contributed the chapter on a new benchmark in banking: 'a board...