1. “Digital marketing (social media, Seo, online
marketing, paid advertising & others) for DWG
essential biomass stove 200 for the region Ahmednagar,
Jalna & Akola in Maharashtra”.
Alisha Badakshani
PROJECT TITLE

2. ABOUT THE COMPANY
 Incorporated in August 2013.
 B2B dealings in renewable energy products.
 Solar Energy
 Wind Energy
 Biogas Energy
 Biomass Gasifier
 Idea is to reduce the dependency of life on conventional energy.
 Promote use of biomass energy.

3. PRIMARY OBJECTIVES
 Secondary data generation .
 Awareness regarding cost savings and payback calculations.
 Competitors analysis.
 Use of various social media platforms to enhance conversion rates.
 Facebook Adverts, Email Marketing & Blogging.
 SEO.

4. SECONDARY OBJECTIVES
 Social media audit.
 Keyword Density Analysis.

5. Source for Data Collection:
► Just Dial
► IndiaMart
► Google Maps
Sample Size
► Ahmednagar: 108
► Jalna: 126
► Akola: 232
Sampling Method:
► Non – Probabilistic
Method of Data Collection:
► Secondary Data
Collection
Research Design
► Descriptive
Research Methodology

6. DATAANALYSIS

7. SECONDARY DATA GENERATION TO TARGET
POTENTIAL CUSTOMERS
POTENTIAL CUSTOMERS AHMEDNAGAR JALNA AKOLA
CATERERS 70 51 97
SWEET SHOPS 27 60 120
TEMPLES 9 10 11
FOOD PROCESSING UNITS 2 5 4
0
20
40
60
80
100
120
CATERERS SWEET SHOPS TEMPLES FOOD
PROCESSING
UNITS
70
27
9 2
51 60
10 5
97
120
11 4
DATA GENERATION
AHMEDNAGAR JALNA AKOLA

8. JUST DIAL
POTENTIAL CUSTOMERS AHMEDNAGAR JALNA AKOLA
CATERERS 70 51 97
SWEET SHOPS 27 60 120
0
20
40
60
80
100
120
AHMEDNAGAR JALNA AKOLA
70
51
97
27
60
120
JUST DIAL
CATERERS SWEET SHOPS

9. GOOGLE MAPS
POTENTIAL CUSTOMERS AHMEDNAGAR JALNA AKOLA
TEMPLES 9 10 11
0
2
4
6
8
10
12
AHMEDNAGAR JALNA AKOLA
9
10
11
GOOGLE MAPS
TEMPLES

10. INDIAMART
POTENTIAL CUSTOMERS AHMEDNAGAR JALNA AKOLA
FOOD PROCESSING UNITS 2 5 4
0
1
2
3
4
5
AHMEDNAGAR JALNA AKOLA
2
5
4
INDIA MART
FOOD PROCESSING UNITS

11. MAKING CUSTOMERS AWARE ABOUT THE COST
SAVINGS AND PAYBACK ANALYSIS THROUGH CONTENT
WRITING
600
350
LPG COST / DAY (IN RS.) BRIQUETTE COST / DAY
(IN RS.)
Cost of Fuel / Day
DWG
Stove
Type
Per Day
LPG
Consumptio
n (in KG)
Per Day
Briquette
Consumption
(in KG)
LPG
Cost /
Day
(in
Rs.)
Briquette
Cost /
Day (in
Rs.)
Total
Savings
/ Day
(in Rs.)
Cost of
DWG
Stove
(in Rs.)
Payback
Period (in
Days)
5 hrs.
Operatio
n per day
(in Rs.)
DWG
200
12 50 600 350 250 15000 60.00 120.00

12. TO DO COMPETITIVE ANALYSIS OF THE DWG
ESSENTIAL BIOMASS STOVES FOR THE PARTICULAR
THREE REGIONS NAMELY AHMEDNAGAR, JALNA &
AKOLA IN MAHARASHTRA
BASIS OF DIFFERENCE
DW
GREENEWABLES
OORJA STOVES SAI EGINEERING
Type of Industry Renewable Renewable
Renewable & Non-
Renewable
Type of business Commercial Household Commercial
Distributorship Targeting Ahmednagar
Dealership in
Ahmednagar
PAN India
Range of products Wide Only Pellet Stoves Few
Fuel
Wood, Coal, Briquettes &
pellets
Pellets
Wood, Coal & LPG
cylinders
Distinctive Feature
They provide a trolley
along with DW Essential
400 which helps in cooking
for 300 people
They provide a pay
as you go rental
model + full service
as a bonus
Customer Relationship
Management

13. TO ENHANCE THE CONVERSION RATE OF CUSTOMERS
FOR DWG ESSENTIAL 200 THROUGH DIFFERENT
SOCIAL MEDIA PLATFORMS NAMELY FACEBOOK,
TWITTER, LINKED IN, GOOGLE+ & INSTAGRAM
Facebook page.
Facebook advertising.
Good Accessibility.
Strictly Professional.
Business groups.
Expert reviews.

14. Hashtags.
Twitter trending.
Growing potential platform.
Google ads.
More popular amongst youth.
Hashtags.

15. USING FACEBOOK ADVERTS, EMAIL MARKETING AND
OTHER SOCIAL MEDIA CAMPAIGNS AS A PLATFORM TO
REACH MORE CUSTOMERS
 Facebook Adverts
 Email marketing
 Blogging

16. OPTIMIZATION OF THE SEARCH ENGINE TO INCREASE
VISIBILITY OF DW GREENEWABLES WEBPAGE BY
POSTING CREATIVE & RELEVANT CONTENT &
INCREASING NUMBER OF SHARES TO REACH
MAXIMUM NUMBER OF VIEWERS
 Content writing.
 Sharing of articles on various websites.
 Sharing of images & videos on various social media platforms.
 Inserting hyperlinks.
 Trending.

17. SOCIAL MEDIAAUDIT OF FACEBOOK, LINKED IN,
TWITTER, GOOGE + & INSTAGRAM FOR SOCIAL MEDIA
ANALYSIS.
 Primary Information.
 Setting Goals.
 Modus Operandi.
 Effort vs Success matrix.
[CELLRANG
E], 100
[CELLRANG
E], 40
[CELLRANG
E], 100
[CELLRANG
E], 70
[CELLRANG
E], 20
0
20
40
60
80
100
0 20 40 60 80 100
Success
Efforts
EFFORT VS SUCCESS

18. USING KEYWORD DENSITY ANALYSIS IN CONTEXT OF
SEO, TO DETERMINE WHETHER DW GREENEWABLES
WEBPAGE IS RELEVANT TO A SPECIFIED KEYWORD OR
A KEYWORD PHRASE.
 The formula to calculate this is (NKr/Tkn)*100.
 21 blog sites-Source, URL, Blog Topic name, URL of topic, Focus keywords
& Category.
 Words like Energy, Solar, Wind, Coal, Pellets, biomass, Renewable etc. is
repeated 33 times.
 The remaining words are 169 words.
 Keyword density is 33/169 = 0.195.

19. FINDINGS
 Potential Customers: Caterers, Sweet & Namkeen Shops, Temples, Food
Possessing Units & Others.
 Maximum caterers & sweet shops are from Akola.
 Temples have more or less same potential in all 3 regions.
 Food processing units has maximum potential in Jalna.
 Oorja Pellet & Sai engineering are competitors in Ahmednagar.

20.  Preference as per target audience for different social media platforms
1. Facebook
2. Twitter
3. Google +
4. Linked In
5. Instagram
 Keyword density = 19.5%.

21. RECOMMENDATIONS
 Focus more on Ahmednagar region.
 Creative content writing.
 Optimize Email as per phone’s visibility.
 Recommended preference for social media platforms:
1. Facebook
2. Linked IN
3. Twitter
4. Google +
5. Instagram

22.  Use more images & videos for better SEO of your company’s website.
 Use more relevant keywords .

23. CONCLUSION
 Digital marketing has become a core part for any business to be more
successful.
 DW Greenewables is using various digital marketing concepts to increase
their visibility & sales.
 With better SEO they are thriving to convert more prospects.
 With the appropriate implementation of the recommendations the
company can expand their reach.

24. OPEN FOR DISCUSSION

25. THANK YOU