1. Events
Speaker Session —
Navigant Consulting
Friday, April 10, 12pm,
Alter LL34
Relay for Life,
Friday April 10, 6 pm,
McGonigle Hall
April 2015
Temple University American Marketing Association Newsletter Volume 3 Issue 21
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Redbox for Pets
By: Alisa Sutton
“It's 2015, and, somehow,
April Fools' Day is still a
thing.” Hopefully you
made it through Wednes-
day prank-free, however, if
you tried to shop on Ama-
zon you probably did not
get away scot-free. This
year many brands attempt-
ed to make a marketing
move and drive traffic to
their websites by launching
“pranks” in honor of Aprils
Fools’ Day.
It turns out brands are
largely to blame for “the
persistence of this prank-
fueled day of misery,
throwing sizable amounts
of time, energy and money
into promoting fake prod-
ucts and services in hopes
of seeming funny, cool and
witty,” according to a
Mashable article written by
Neha Prakash.
Along with Amazon, other
2015 top competitors in-
cluded Google, Microsoft,
Sony and Netflix. Amazon
decided to go old-school,
reverting the home screen
of their website to mirror its
1999 image, while Google
“mirrored” its entire web-
site, launching com.google
where the entire search
engine was backwards.
Google also offered the
option to play Pac-Man
while you searched for
directions on Google
Maps.
Microsoft, following suit of
Amazon released a video
explaining it would be re-
verting back to its original
operating system, now
exclusively offering the
system on all of its mobile
phones.
Alternatively, Sony looked
towards the future of gam-
ing, with the “release” of
Playstation Flow. Flow
allows you to wear goggles
and arm and thigh cuffs to
play your favorite underwa-
ter games in an actual
pool.
Netflix on the other hand
told a more cautionary tale,
releasing 13 PSAs against
binge watching, which in
reality, seems like the least
plausible of all of these
marketing pranks pulled by
your favorite companies
and brands.
Each year these brands up
the ante in hopes of creat-
ing the most memorable
April Fools’ Day prank;
only time will tell what they
have in store for next year.

2. Newsletter contributors: Ben Kates | Alisa Sutton
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