SlideShare a Scribd company logo
1 of 13
Download to read offline
OCT´11
October. The leaves are turning, you’ve got that back-to-school feeling and it’s the start of a bunch of fresh new television series. So we thought this would also be the perfect time to introduce you to a brand new Advance Gaming Update. One year older and wiser, we’ve given her a little makeover and a new task - to bridge the gap between gaming and advertising.  ja@advance.dk Advance_Gaming Advance Blog
   ADVANCE TALENT: CHRISTIAN FABER   It’s a well-kept secret in the Copenhagen advertising scene, but between the walls of our agency, a bunch of self-made game developers live happily together with gaming-industry veterans. They feel at home here, and they have always been a great inspiration for Advance_Gaming.   One of those self-made developers is creative director Christian Faber. His Revinyl music quiz app is finding more and more traction with music lovers around the world. We asked him about his story on a sunny Copenhagen afternoon.    It all started at a music store in Santa Monica, California, back in 2004. In the spirit of good old mix-tapes, the shop where Christian was browsing offered a service to put together a CD with your favorite songs. ”I had no inspiration that day and I had a hard time thinking of good songs I wanted on there” says Christian. ”When I saw the different record covers, it struck me that it would be nice to use album art to discover or rediscover music. Music quizzes are fun and popular, so why not combine the two?”    Revinyl became exactly that. A music quiz where you have to match songs with the right album art. These songs can come from your own collection or straight from the iTunes store. With a slider function, you can easily set the perfect mix between your own songs or yet to be discovered iTunes songs. From then on, it is all about speed, good eyes and a set of well-trained ears. With every correct match, bonus points can be won by naming the artist, album or song. As the game progresses, more album covers are thrown into the mix, turning Revinyl into the most challenging music quiz you’ve ever played.
But the idea started off a bit differently back in 2004. After Christian’s visit to the Santa Monica music store, the initial idea started taking form as an online board game. A horizontal screen for table tops was even considered, but then came the iPhone. The little device changed everything. Suddenly the idea took a big step forward and new skills were needed to develop a top-selling iPhone app. From then on Christian started educating himself on the in and outs of app development. ”It became something like a hobby.”    Together with digital agency, Spoiled Milk the first version was released last summer after a month and a half of full-time programming. But before the team could sell even one game, the app had to pass through Apple’s application process. ”To be honest, at first I thought we would have to meet with the Apple people” Christian jokes. ”In the end it was much more simple than that. We just had to enroll as developers and send off our game. The approval process normally takes seven days and you can follow everything online.” When the quiz finally hit the iTunes store, the work still wasn’t over. With so many apps competing for attention, Revinyl had to find a way to get the word out. By appearing on Cult of Mac, a popular blog about all things Apple, Revinyl got a head start. The website named it ”the best looking music quiz around”. Other blogs followed fast and by making the app free the first days, it reached the 'What’s Hot' list on iTunes and went on to sell 4000 copies in the first 24 hours. Not bad for a first app.       But Christian and his team didn’t rest after this initial success. A new version is already on the way. It will have a sharing option, a multiplayer mode for up to four people, and you will be able to buy the iTunes songs you just discovered through the app. Revinyl is a great way to test your knowledge or discover a brand new playlist together or just to rediscover those good old songs you lost track of a long time ago. "You'll bump into songs you'd otherwise never would have found" Christian promises. We have to agree with him.   Twitter:RevinylApp www.revinylapp.com
GAMING FOR SCIENCE   We've had it all, gaming for charity, gaming for profit and gaming just for fun. But scientists at the University of Washington have now found a whole new reason-to-be for gaming: solving difficult scientific questions. After years of failed attempts to understand the protein structure of an enzyme that is partly responsible for the growth and survival of the AIDS virus, gamers solved the problem in less than three weeks. Until now, even computers weren't able to do the job.   The specially-designed multiplayer game Foldit used the three-dimensional problem-solving skills of normal human beings to interact with the protein structure. Players had to collaborate in teams to manipulate the enzyme, step-by-step into the lowest-energy model possible. These new models were then turned into proof-of-concepts by scientists who then fed them back into the game to create a next 'level'. With some positive rivalry involved, all levels were solved after only three weeks. A little bit of competition never hurts, we just never realized that it could also solve some of the world’s most serious problems.   Most of the players had little or no background in biochemistry. Maybe the perfect excuse for the economics department to develop a 'Financial Crisis' game to play on our Xbox's or Wii's. Surely we'll find a real solution ahead of our politicians and bankers.   www.fold.it
MORE FLASH, MORE FUN   Multimedia platform Flash, which is used to add animation, video, and interactivity to web pages is about to get a lot more impressive. Apart from improving its 2D graphics, the Flash guys are bringing full hardware-accelerated 3D graphics to the stage.   But what's in it for me? Well, you’ll be able to pull off some console-style gaming on your browser or even on your smartphone. It will also make those social games you play on Facebook a whole lot cooler. But that's not all! The new Flash will also support HD video with 7.1 surround sound. Feels like a party in my browser!   Developers can start playing around with it sometime in October. VIDEO www.adobe.com
BYE BYE SUBSCRIPTIONS   Hey you there! Are you still paying your monthly subscription fee for World of Warcraft? Of course you are, after all there is no other way to experience the game in all its glory. But in the not-so-distant future, you will think back on the WoW subscription model and say "oh boy, those were ancient times".    What everyone has been noticing for a while has now been backed up by cold hard numbers: subscriber revenues for PC MMO's and multiplayer online games are going down, both in the U.S. and Europe. According to Screen Digest, subscription revenue went down five percent between 2009 and 2010, from $1.66 billion to $1.58 billion. Luckily the two previous years were extremely strong for subscription-based models. Time moves fast.    But does this really mean that players are shying away from MMO's and multiplayer online games? On the contrary. While subscriptions slipped, microtransactions went up 24.2 percent in 2010, totalling $1.13 billion, resulting in an overall (mass) multiplayer online market of $2.7 billion in 2010. That is 5.3 percent more than in 2009.    Microtransactions are the engine of the new multiplayer economy, and it looks like they will be continue to do more and more over the coming years. Screen Digest predicts that in 2015, $1.8 billion of a $3.13 billion business will come from micotransactions. Both 'future' and 'free to play' start with an F, no? www.screendigest.com 3D'S FAILING COMEBACK   Are you sitting on your sofa every night with a pair of bulky 3D glasses on your nose? Chances are you aren't, just like most of your fellow media consumers. Let's be honest, that one movie you saw at the cinema was quite the experience in 3D, but like a visit to Disneyland, you don't really need that much craziness in your everyday life.   No, 3D in the old form (with glasses) was never destined to make it to the living room. It feels like a step backwards. Gaming companies are now realizing what a lot of gamers could have told them a year ago. 3D gaming just isn't taking off.    In the words of EA's CEO John Riccitiello: "We have not seen a big uptake for 3D gaming. We have not seen a big uptake in 3D TV's in the home. We are not here trying to drive a market. We are here to react to what consumers want."   You only have to look at the recent price drop for the Nintendo 3DS to know something’s not working. Let's see how much 3D we will see at next year's top gaming conferences. Wanna make a bet?
TRAILER OF THE MONTH BATTLEFIELD 3 – 99 PROBLEMS
COCA COLA ZERO GAMING   When one or two branded mini-games a year aren't enough for your brand, it’s time to start your very own gaming platform. At least that’s what Coca-Cola Zero is doing in Europe. The full-blown platform, where you can find everything from reviews to gaming cheats, is a co-operation with Sony and is available in 9 European countries though MSN.    According to a Coca-Cola spokesman, MSN is the ideal medium to connect with consumers through an activity that they already like to do. "The fact that we can do this in so many countries makes this a large initiative. We're proud of our privileged position. The natural link of gaming to our business motto ('making the impossible possible') makes this a perfect platform for Coke Zero. The Coke Zero Gaming Zone gives us and MSN the possibility to reach out to our public in the best way we can."    To get some word-of-mouth going, a Gaming Experiential Tour will travel around Europe where you can try out the latest PlayStation 3 games. If you are one of the lucky ones, you might even win one of the PlayStation 3 packages that are given away until the end of November. If not, we're pretty sure you can at least grab a free Coke Zero somewhere along the line.   www.gamingzone.ie.msn.com
THERE’S A NEW PLAYER IN SOCIAL TOWN   Actually you already know her. What’s more, you know her as being very social. Yes, the immensely popular game 'The Sims' has arrived in Facebook town. And what an entrance! 36 million players signed up in a just over a month (1.7 million new users signed up on September 19th alone).    With this user base, the EA game has nestled itself comfortably between the top Facebook players, only surpassed by Zynga's Empires & Allies, CityVille and Texas HoldEm. With such a strong brand appeal and the memory of countless hours of fun with the offline version, this title is bound to take over the social gaming space. In fact, EA games is making bold moves into social gaming. After buying out PopCap games, the EA boys and girls already seem to have their first social hit.   Check the updates of your Facebook friends for proof. VIDEO www.ea.com/the-sims-social LET'S PLAY TOGETHER   The next big hardware leap everyone is looking forward to is the PlayStation Vita, Sony's answer to the Nintendo 3DS and maybe even the iPhone. One of Vita's killer features? Its compatibility with the mothership, the PlayStation 3.    We already knew that the two devices will allow us to share saves across compatible games and that you’ll be able to share some inter-operable games between the two devices. But Sony Europe's R&D manager Phil Rogers let us in on some more compatibility at this year's Develop conference. "PS3 can send data down to Vita and Vita can display it. You could use the unique features of Vita like the gyroscope and the touch sensitive front and back as a control device for a PS3 game."    Sounds like pure compatibility joy to us! And on top of that, Vita will also have Remote Play, a feature coming from the PSP, which allows video to be streamed from a PS3 to the handheld device. Lot's of gadgetry to look forward when Vita launches at the end of the year. www.psvita.com
MUCH MORE GAMES   If you don't quite feel “gamed-out” enough after playing Sims Social on Facebook, Angry Birds on your iPhone and Sudoko with your grandma, there is a new home for games coming to a screen near you. It might be a little bit late in the race, but Google's brand new social network, Google+, is hopping on the gaming wagon.   Can we expect lots of annoying gaming status updates from our friends? And wasn't that kind of gaming clutter exactly why we considered moving from Facebook to Google+ in the first place? According to the boys and girls at Google, we won't have to worry about that. You’ll be given control over when you see games, how you play them and with whom you share your experiences. Even your scores will only be shown to people who are interested in gaming themselves. We really hope so!   Google+ games will include Zynga Poker, Angry Birds and Bejeweled Blitz among many others.  VIDEO www.plus.google.com/games  
WE LOVE THE FANTASTIC FLYING BOOKS OF MR. MORRIS LESSMORE    
Advance A/S Landemærket 29 DK-1119 København K Phone: +45 33 93 99 20 www.blog.advance.dk

More Related Content

What's hot

Dinglepharb Company Presentation
Dinglepharb Company PresentationDinglepharb Company Presentation
Dinglepharb Company Presentationcharles
 
Patrick Hess - Term Paper
Patrick Hess - Term PaperPatrick Hess - Term Paper
Patrick Hess - Term PaperPatrick Hess
 
"От мобильных скачиваемых игр к мобильным социалкам" Юлия Палатовская, директ...
"От мобильных скачиваемых игр к мобильным социалкам" Юлия Палатовская, директ..."От мобильных скачиваемых игр к мобильным социалкам" Юлия Палатовская, директ...
"От мобильных скачиваемых игр к мобильным социалкам" Юлия Палатовская, директ...Julia Lebedeva
 
Flash Mobile Social Pikkle
Flash Mobile Social Pikkle Flash Mobile Social Pikkle
Flash Mobile Social Pikkle Gabriel Palomino
 
Intro of X.D. Network -0513 eng
Intro of X.D. Network -0513 engIntro of X.D. Network -0513 eng
Intro of X.D. Network -0513 engBrandy Wu
 

What's hot (10)

MMORPGs
MMORPGsMMORPGs
MMORPGs
 
Dinglepharb Company Presentation
Dinglepharb Company PresentationDinglepharb Company Presentation
Dinglepharb Company Presentation
 
04 TMID
04 TMID04 TMID
04 TMID
 
Immigration To Canada
Immigration To CanadaImmigration To Canada
Immigration To Canada
 
Patrick Hess - Term Paper
Patrick Hess - Term PaperPatrick Hess - Term Paper
Patrick Hess - Term Paper
 
"От мобильных скачиваемых игр к мобильным социалкам" Юлия Палатовская, директ...
"От мобильных скачиваемых игр к мобильным социалкам" Юлия Палатовская, директ..."От мобильных скачиваемых игр к мобильным социалкам" Юлия Палатовская, директ...
"От мобильных скачиваемых игр к мобильным социалкам" Юлия Палатовская, директ...
 
Flash Mobile Social Pikkle
Flash Mobile Social Pikkle Flash Mobile Social Pikkle
Flash Mobile Social Pikkle
 
Intro of X.D. Network -0513 eng
Intro of X.D. Network -0513 engIntro of X.D. Network -0513 eng
Intro of X.D. Network -0513 eng
 
HISTORY Of MOBILE GAMING
HISTORY Of MOBILE GAMINGHISTORY Of MOBILE GAMING
HISTORY Of MOBILE GAMING
 
Girlgames and girl MMOs
Girlgames and girl MMOsGirlgames and girl MMOs
Girlgames and girl MMOs
 

Viewers also liked

Heloa future of wp and ah 280111
Heloa future of wp and ah 280111Heloa future of wp and ah 280111
Heloa future of wp and ah 280111zarahooley
 
Gaming Update E3
Gaming Update E3Gaming Update E3
Gaming Update E3Advance A/S
 
Gaming Update june
Gaming Update juneGaming Update june
Gaming Update juneAdvance A/S
 
Gaming Update March
Gaming Update MarchGaming Update March
Gaming Update MarchAdvance A/S
 
Gaming Update May
Gaming Update MayGaming Update May
Gaming Update MayAdvance A/S
 
Gaming, Minimalist and General Quiz
Gaming, Minimalist and General QuizGaming, Minimalist and General Quiz
Gaming, Minimalist and General QuizAveek Baruah
 

Viewers also liked (6)

Heloa future of wp and ah 280111
Heloa future of wp and ah 280111Heloa future of wp and ah 280111
Heloa future of wp and ah 280111
 
Gaming Update E3
Gaming Update E3Gaming Update E3
Gaming Update E3
 
Gaming Update june
Gaming Update juneGaming Update june
Gaming Update june
 
Gaming Update March
Gaming Update MarchGaming Update March
Gaming Update March
 
Gaming Update May
Gaming Update MayGaming Update May
Gaming Update May
 
Gaming, Minimalist and General Quiz
Gaming, Minimalist and General QuizGaming, Minimalist and General Quiz
Gaming, Minimalist and General Quiz
 

Similar to Gaming Update October '11

Museum of Computing Newsletter May 2013
Museum of Computing Newsletter May 2013Museum of Computing Newsletter May 2013
Museum of Computing Newsletter May 2013Donald Jones
 
Marketing presentation
Marketing presentationMarketing presentation
Marketing presentationSilverr3aver
 
Unit 34 marketing
Unit 34 marketingUnit 34 marketing
Unit 34 marketingTom Carter
 
Digital Media Adaptation Model - MRS Kids&youth2011 conference [screens+notes]
Digital Media Adaptation Model - MRS Kids&youth2011 conference [screens+notes]Digital Media Adaptation Model - MRS Kids&youth2011 conference [screens+notes]
Digital Media Adaptation Model - MRS Kids&youth2011 conference [screens+notes]Claudio Pires Franco
 
Sony Computer Entertainment, Inc.
Sony Computer Entertainment, Inc.Sony Computer Entertainment, Inc.
Sony Computer Entertainment, Inc.Kimberly Haynes
 
Pest Analysis
Pest Analysis Pest Analysis
Pest Analysis AlecSwan1
 
History of video game and a bit more
History of video game and a bit moreHistory of video game and a bit more
History of video game and a bit moreelliotlh123
 
AppQuiz finals
AppQuiz finalsAppQuiz finals
AppQuiz finalsArun Balan
 
WiG 2007 Alice Taylor Keynote
WiG 2007 Alice Taylor KeynoteWiG 2007 Alice Taylor Keynote
WiG 2007 Alice Taylor KeynoteEmma Westecott
 
Angry birds presentation
Angry birds presentationAngry birds presentation
Angry birds presentationMeg Henwood
 

Similar to Gaming Update October '11 (11)

Museum of Computing Newsletter May 2013
Museum of Computing Newsletter May 2013Museum of Computing Newsletter May 2013
Museum of Computing Newsletter May 2013
 
Marketing presentation
Marketing presentationMarketing presentation
Marketing presentation
 
Unit 34 marketing
Unit 34 marketingUnit 34 marketing
Unit 34 marketing
 
Digital Media Adaptation Model - MRS Kids&youth2011 conference [screens+notes]
Digital Media Adaptation Model - MRS Kids&youth2011 conference [screens+notes]Digital Media Adaptation Model - MRS Kids&youth2011 conference [screens+notes]
Digital Media Adaptation Model - MRS Kids&youth2011 conference [screens+notes]
 
Sony Computer Entertainment, Inc.
Sony Computer Entertainment, Inc.Sony Computer Entertainment, Inc.
Sony Computer Entertainment, Inc.
 
Pest Analysis
Pest Analysis Pest Analysis
Pest Analysis
 
History of video game and a bit more
History of video game and a bit moreHistory of video game and a bit more
History of video game and a bit more
 
AppQuiz finals
AppQuiz finalsAppQuiz finals
AppQuiz finals
 
WiG 2007 Alice Taylor Keynote
WiG 2007 Alice Taylor KeynoteWiG 2007 Alice Taylor Keynote
WiG 2007 Alice Taylor Keynote
 
Portfolio long
Portfolio longPortfolio long
Portfolio long
 
Angry birds presentation
Angry birds presentationAngry birds presentation
Angry birds presentation
 

Recently uploaded

Transform Your Space with Poster Memorabilia's Collection
Transform Your Space with Poster Memorabilia's CollectionTransform Your Space with Poster Memorabilia's Collection
Transform Your Space with Poster Memorabilia's CollectionPoster Memorabilia Reviews
 
A Spotlight on Darla Leigh Pittman Rodgers: Aaron Rodgers' Mother
A Spotlight on Darla Leigh Pittman Rodgers: Aaron Rodgers' MotherA Spotlight on Darla Leigh Pittman Rodgers: Aaron Rodgers' Mother
A Spotlight on Darla Leigh Pittman Rodgers: Aaron Rodgers' Motherget joys
 
Dubai Call Girls O525547819 Face Full Beautiful Call Girls Dubai
Dubai Call Girls O525547819 Face Full Beautiful Call Girls DubaiDubai Call Girls O525547819 Face Full Beautiful Call Girls Dubai
Dubai Call Girls O525547819 Face Full Beautiful Call Girls Dubaikojalkojal131
 
The Old Man and the Earthquake, a story for entertainment
The Old Man and the Earthquake, a story for entertainmentThe Old Man and the Earthquake, a story for entertainment
The Old Man and the Earthquake, a story for entertainmentazuremorn
 
karaoke songs customise for portable 2.docx
karaoke songs customise for portable  2.docxkaraoke songs customise for portable  2.docx
karaoke songs customise for portable 2.docxPOPCOMTABUKCITY
 
Uk-NO1 Amil In Karachi Best Amil In Karachi Bangali Baba In Karachi Aamil In ...
Uk-NO1 Amil In Karachi Best Amil In Karachi Bangali Baba In Karachi Aamil In ...Uk-NO1 Amil In Karachi Best Amil In Karachi Bangali Baba In Karachi Aamil In ...
Uk-NO1 Amil In Karachi Best Amil In Karachi Bangali Baba In Karachi Aamil In ...Amil baba
 
Fight Scene Storyboard (Action/Adventure Animation)
Fight Scene Storyboard (Action/Adventure Animation)Fight Scene Storyboard (Action/Adventure Animation)
Fight Scene Storyboard (Action/Adventure Animation)finlaygoodall2
 
What Life Would Be Like From A Different Perspective (saltyvixenstories.com)
What Life Would Be Like From A Different Perspective (saltyvixenstories.com)What Life Would Be Like From A Different Perspective (saltyvixenstories.com)
What Life Would Be Like From A Different Perspective (saltyvixenstories.com)Salty Vixen Stories & More
 
THE MEDIC, A STORY for entertainment.docx
THE MEDIC, A STORY for entertainment.docxTHE MEDIC, A STORY for entertainment.docx
THE MEDIC, A STORY for entertainment.docxazuremorn
 
Flying Avocado Cat Cryptocurrency Created, Coded, Generated and Named by Grok...
Flying Avocado Cat Cryptocurrency Created, Coded, Generated and Named by Grok...Flying Avocado Cat Cryptocurrency Created, Coded, Generated and Named by Grok...
Flying Avocado Cat Cryptocurrency Created, Coded, Generated and Named by Grok...TeslaStakeHolder
 
Mince Pies, a story for entertainment.docx
Mince Pies, a story for entertainment.docxMince Pies, a story for entertainment.docx
Mince Pies, a story for entertainment.docxazuremorn
 
TREE VOLANOES, A STORY FOR ENTERTAINMENT
TREE VOLANOES, A STORY FOR ENTERTAINMENTTREE VOLANOES, A STORY FOR ENTERTAINMENT
TREE VOLANOES, A STORY FOR ENTERTAINMENTazuremorn
 
Bald Philosopher, a story for entertainment.docx
Bald Philosopher, a story for entertainment.docxBald Philosopher, a story for entertainment.docx
Bald Philosopher, a story for entertainment.docxazuremorn
 
The lady in Surtout, an old story that happened in our neighbourhood
The lady in Surtout, an old story  that happened in our neighbourhoodThe lady in Surtout, an old story  that happened in our neighbourhood
The lady in Surtout, an old story that happened in our neighbourhoodazuremorn
 
Cabin by the azure lake, the story of a lady and a crocodile
Cabin by the azure lake, the story of a lady and a crocodileCabin by the azure lake, the story of a lady and a crocodile
Cabin by the azure lake, the story of a lady and a crocodileazuremorn
 
ECOLUXE pre-ESPYS Ultimate Sports Lounge 2024
ECOLUXE pre-ESPYS Ultimate Sports Lounge 2024ECOLUXE pre-ESPYS Ultimate Sports Lounge 2024
ECOLUXE pre-ESPYS Ultimate Sports Lounge 2024Durkin Entertainment LLC
 

Recently uploaded (20)

Sincerely, The Friday Club - Farewell Quiz-Finals.pptx
Sincerely, The Friday Club - Farewell Quiz-Finals.pptxSincerely, The Friday Club - Farewell Quiz-Finals.pptx
Sincerely, The Friday Club - Farewell Quiz-Finals.pptx
 
Transform Your Space with Poster Memorabilia's Collection
Transform Your Space with Poster Memorabilia's CollectionTransform Your Space with Poster Memorabilia's Collection
Transform Your Space with Poster Memorabilia's Collection
 
S10_E02_How to Pimp Social Media 101.pptx
S10_E02_How to Pimp Social Media 101.pptxS10_E02_How to Pimp Social Media 101.pptx
S10_E02_How to Pimp Social Media 101.pptx
 
Moveable Feast_Travel-Lifestyle-Culture Quiz.pptx
Moveable Feast_Travel-Lifestyle-Culture Quiz.pptxMoveable Feast_Travel-Lifestyle-Culture Quiz.pptx
Moveable Feast_Travel-Lifestyle-Culture Quiz.pptx
 
A Spotlight on Darla Leigh Pittman Rodgers: Aaron Rodgers' Mother
A Spotlight on Darla Leigh Pittman Rodgers: Aaron Rodgers' MotherA Spotlight on Darla Leigh Pittman Rodgers: Aaron Rodgers' Mother
A Spotlight on Darla Leigh Pittman Rodgers: Aaron Rodgers' Mother
 
Dubai Call Girls O525547819 Face Full Beautiful Call Girls Dubai
Dubai Call Girls O525547819 Face Full Beautiful Call Girls DubaiDubai Call Girls O525547819 Face Full Beautiful Call Girls Dubai
Dubai Call Girls O525547819 Face Full Beautiful Call Girls Dubai
 
S10_E06-Sincerely,The Friday Club- Prelims Farewell Quiz.pptx
S10_E06-Sincerely,The Friday Club- Prelims Farewell Quiz.pptxS10_E06-Sincerely,The Friday Club- Prelims Farewell Quiz.pptx
S10_E06-Sincerely,The Friday Club- Prelims Farewell Quiz.pptx
 
The Old Man and the Earthquake, a story for entertainment
The Old Man and the Earthquake, a story for entertainmentThe Old Man and the Earthquake, a story for entertainment
The Old Man and the Earthquake, a story for entertainment
 
karaoke songs customise for portable 2.docx
karaoke songs customise for portable  2.docxkaraoke songs customise for portable  2.docx
karaoke songs customise for portable 2.docx
 
Uk-NO1 Amil In Karachi Best Amil In Karachi Bangali Baba In Karachi Aamil In ...
Uk-NO1 Amil In Karachi Best Amil In Karachi Bangali Baba In Karachi Aamil In ...Uk-NO1 Amil In Karachi Best Amil In Karachi Bangali Baba In Karachi Aamil In ...
Uk-NO1 Amil In Karachi Best Amil In Karachi Bangali Baba In Karachi Aamil In ...
 
Fight Scene Storyboard (Action/Adventure Animation)
Fight Scene Storyboard (Action/Adventure Animation)Fight Scene Storyboard (Action/Adventure Animation)
Fight Scene Storyboard (Action/Adventure Animation)
 
What Life Would Be Like From A Different Perspective (saltyvixenstories.com)
What Life Would Be Like From A Different Perspective (saltyvixenstories.com)What Life Would Be Like From A Different Perspective (saltyvixenstories.com)
What Life Would Be Like From A Different Perspective (saltyvixenstories.com)
 
THE MEDIC, A STORY for entertainment.docx
THE MEDIC, A STORY for entertainment.docxTHE MEDIC, A STORY for entertainment.docx
THE MEDIC, A STORY for entertainment.docx
 
Flying Avocado Cat Cryptocurrency Created, Coded, Generated and Named by Grok...
Flying Avocado Cat Cryptocurrency Created, Coded, Generated and Named by Grok...Flying Avocado Cat Cryptocurrency Created, Coded, Generated and Named by Grok...
Flying Avocado Cat Cryptocurrency Created, Coded, Generated and Named by Grok...
 
Mince Pies, a story for entertainment.docx
Mince Pies, a story for entertainment.docxMince Pies, a story for entertainment.docx
Mince Pies, a story for entertainment.docx
 
TREE VOLANOES, A STORY FOR ENTERTAINMENT
TREE VOLANOES, A STORY FOR ENTERTAINMENTTREE VOLANOES, A STORY FOR ENTERTAINMENT
TREE VOLANOES, A STORY FOR ENTERTAINMENT
 
Bald Philosopher, a story for entertainment.docx
Bald Philosopher, a story for entertainment.docxBald Philosopher, a story for entertainment.docx
Bald Philosopher, a story for entertainment.docx
 
The lady in Surtout, an old story that happened in our neighbourhood
The lady in Surtout, an old story  that happened in our neighbourhoodThe lady in Surtout, an old story  that happened in our neighbourhood
The lady in Surtout, an old story that happened in our neighbourhood
 
Cabin by the azure lake, the story of a lady and a crocodile
Cabin by the azure lake, the story of a lady and a crocodileCabin by the azure lake, the story of a lady and a crocodile
Cabin by the azure lake, the story of a lady and a crocodile
 
ECOLUXE pre-ESPYS Ultimate Sports Lounge 2024
ECOLUXE pre-ESPYS Ultimate Sports Lounge 2024ECOLUXE pre-ESPYS Ultimate Sports Lounge 2024
ECOLUXE pre-ESPYS Ultimate Sports Lounge 2024
 

Gaming Update October '11

  • 2. October. The leaves are turning, you’ve got that back-to-school feeling and it’s the start of a bunch of fresh new television series. So we thought this would also be the perfect time to introduce you to a brand new Advance Gaming Update. One year older and wiser, we’ve given her a little makeover and a new task - to bridge the gap between gaming and advertising. ja@advance.dk Advance_Gaming Advance Blog
  • 3.    ADVANCE TALENT: CHRISTIAN FABER   It’s a well-kept secret in the Copenhagen advertising scene, but between the walls of our agency, a bunch of self-made game developers live happily together with gaming-industry veterans. They feel at home here, and they have always been a great inspiration for Advance_Gaming.   One of those self-made developers is creative director Christian Faber. His Revinyl music quiz app is finding more and more traction with music lovers around the world. We asked him about his story on a sunny Copenhagen afternoon.   It all started at a music store in Santa Monica, California, back in 2004. In the spirit of good old mix-tapes, the shop where Christian was browsing offered a service to put together a CD with your favorite songs. ”I had no inspiration that day and I had a hard time thinking of good songs I wanted on there” says Christian. ”When I saw the different record covers, it struck me that it would be nice to use album art to discover or rediscover music. Music quizzes are fun and popular, so why not combine the two?”   Revinyl became exactly that. A music quiz where you have to match songs with the right album art. These songs can come from your own collection or straight from the iTunes store. With a slider function, you can easily set the perfect mix between your own songs or yet to be discovered iTunes songs. From then on, it is all about speed, good eyes and a set of well-trained ears. With every correct match, bonus points can be won by naming the artist, album or song. As the game progresses, more album covers are thrown into the mix, turning Revinyl into the most challenging music quiz you’ve ever played.
  • 4. But the idea started off a bit differently back in 2004. After Christian’s visit to the Santa Monica music store, the initial idea started taking form as an online board game. A horizontal screen for table tops was even considered, but then came the iPhone. The little device changed everything. Suddenly the idea took a big step forward and new skills were needed to develop a top-selling iPhone app. From then on Christian started educating himself on the in and outs of app development. ”It became something like a hobby.”   Together with digital agency, Spoiled Milk the first version was released last summer after a month and a half of full-time programming. But before the team could sell even one game, the app had to pass through Apple’s application process. ”To be honest, at first I thought we would have to meet with the Apple people” Christian jokes. ”In the end it was much more simple than that. We just had to enroll as developers and send off our game. The approval process normally takes seven days and you can follow everything online.” When the quiz finally hit the iTunes store, the work still wasn’t over. With so many apps competing for attention, Revinyl had to find a way to get the word out. By appearing on Cult of Mac, a popular blog about all things Apple, Revinyl got a head start. The website named it ”the best looking music quiz around”. Other blogs followed fast and by making the app free the first days, it reached the 'What’s Hot' list on iTunes and went on to sell 4000 copies in the first 24 hours. Not bad for a first app.   But Christian and his team didn’t rest after this initial success. A new version is already on the way. It will have a sharing option, a multiplayer mode for up to four people, and you will be able to buy the iTunes songs you just discovered through the app. Revinyl is a great way to test your knowledge or discover a brand new playlist together or just to rediscover those good old songs you lost track of a long time ago. "You'll bump into songs you'd otherwise never would have found" Christian promises. We have to agree with him.   Twitter:RevinylApp www.revinylapp.com
  • 5. GAMING FOR SCIENCE   We've had it all, gaming for charity, gaming for profit and gaming just for fun. But scientists at the University of Washington have now found a whole new reason-to-be for gaming: solving difficult scientific questions. After years of failed attempts to understand the protein structure of an enzyme that is partly responsible for the growth and survival of the AIDS virus, gamers solved the problem in less than three weeks. Until now, even computers weren't able to do the job.   The specially-designed multiplayer game Foldit used the three-dimensional problem-solving skills of normal human beings to interact with the protein structure. Players had to collaborate in teams to manipulate the enzyme, step-by-step into the lowest-energy model possible. These new models were then turned into proof-of-concepts by scientists who then fed them back into the game to create a next 'level'. With some positive rivalry involved, all levels were solved after only three weeks. A little bit of competition never hurts, we just never realized that it could also solve some of the world’s most serious problems.   Most of the players had little or no background in biochemistry. Maybe the perfect excuse for the economics department to develop a 'Financial Crisis' game to play on our Xbox's or Wii's. Surely we'll find a real solution ahead of our politicians and bankers. www.fold.it
  • 6. MORE FLASH, MORE FUN   Multimedia platform Flash, which is used to add animation, video, and interactivity to web pages is about to get a lot more impressive. Apart from improving its 2D graphics, the Flash guys are bringing full hardware-accelerated 3D graphics to the stage.   But what's in it for me? Well, you’ll be able to pull off some console-style gaming on your browser or even on your smartphone. It will also make those social games you play on Facebook a whole lot cooler. But that's not all! The new Flash will also support HD video with 7.1 surround sound. Feels like a party in my browser!   Developers can start playing around with it sometime in October. VIDEO www.adobe.com
  • 7. BYE BYE SUBSCRIPTIONS   Hey you there! Are you still paying your monthly subscription fee for World of Warcraft? Of course you are, after all there is no other way to experience the game in all its glory. But in the not-so-distant future, you will think back on the WoW subscription model and say "oh boy, those were ancient times".   What everyone has been noticing for a while has now been backed up by cold hard numbers: subscriber revenues for PC MMO's and multiplayer online games are going down, both in the U.S. and Europe. According to Screen Digest, subscription revenue went down five percent between 2009 and 2010, from $1.66 billion to $1.58 billion. Luckily the two previous years were extremely strong for subscription-based models. Time moves fast.   But does this really mean that players are shying away from MMO's and multiplayer online games? On the contrary. While subscriptions slipped, microtransactions went up 24.2 percent in 2010, totalling $1.13 billion, resulting in an overall (mass) multiplayer online market of $2.7 billion in 2010. That is 5.3 percent more than in 2009.   Microtransactions are the engine of the new multiplayer economy, and it looks like they will be continue to do more and more over the coming years. Screen Digest predicts that in 2015, $1.8 billion of a $3.13 billion business will come from micotransactions. Both 'future' and 'free to play' start with an F, no? www.screendigest.com 3D'S FAILING COMEBACK   Are you sitting on your sofa every night with a pair of bulky 3D glasses on your nose? Chances are you aren't, just like most of your fellow media consumers. Let's be honest, that one movie you saw at the cinema was quite the experience in 3D, but like a visit to Disneyland, you don't really need that much craziness in your everyday life.   No, 3D in the old form (with glasses) was never destined to make it to the living room. It feels like a step backwards. Gaming companies are now realizing what a lot of gamers could have told them a year ago. 3D gaming just isn't taking off.   In the words of EA's CEO John Riccitiello: "We have not seen a big uptake for 3D gaming. We have not seen a big uptake in 3D TV's in the home. We are not here trying to drive a market. We are here to react to what consumers want."   You only have to look at the recent price drop for the Nintendo 3DS to know something’s not working. Let's see how much 3D we will see at next year's top gaming conferences. Wanna make a bet?
  • 8. TRAILER OF THE MONTH BATTLEFIELD 3 – 99 PROBLEMS
  • 9. COCA COLA ZERO GAMING   When one or two branded mini-games a year aren't enough for your brand, it’s time to start your very own gaming platform. At least that’s what Coca-Cola Zero is doing in Europe. The full-blown platform, where you can find everything from reviews to gaming cheats, is a co-operation with Sony and is available in 9 European countries though MSN.   According to a Coca-Cola spokesman, MSN is the ideal medium to connect with consumers through an activity that they already like to do. "The fact that we can do this in so many countries makes this a large initiative. We're proud of our privileged position. The natural link of gaming to our business motto ('making the impossible possible') makes this a perfect platform for Coke Zero. The Coke Zero Gaming Zone gives us and MSN the possibility to reach out to our public in the best way we can."   To get some word-of-mouth going, a Gaming Experiential Tour will travel around Europe where you can try out the latest PlayStation 3 games. If you are one of the lucky ones, you might even win one of the PlayStation 3 packages that are given away until the end of November. If not, we're pretty sure you can at least grab a free Coke Zero somewhere along the line.   www.gamingzone.ie.msn.com
  • 10. THERE’S A NEW PLAYER IN SOCIAL TOWN   Actually you already know her. What’s more, you know her as being very social. Yes, the immensely popular game 'The Sims' has arrived in Facebook town. And what an entrance! 36 million players signed up in a just over a month (1.7 million new users signed up on September 19th alone).   With this user base, the EA game has nestled itself comfortably between the top Facebook players, only surpassed by Zynga's Empires & Allies, CityVille and Texas HoldEm. With such a strong brand appeal and the memory of countless hours of fun with the offline version, this title is bound to take over the social gaming space. In fact, EA games is making bold moves into social gaming. After buying out PopCap games, the EA boys and girls already seem to have their first social hit.   Check the updates of your Facebook friends for proof. VIDEO www.ea.com/the-sims-social LET'S PLAY TOGETHER   The next big hardware leap everyone is looking forward to is the PlayStation Vita, Sony's answer to the Nintendo 3DS and maybe even the iPhone. One of Vita's killer features? Its compatibility with the mothership, the PlayStation 3.   We already knew that the two devices will allow us to share saves across compatible games and that you’ll be able to share some inter-operable games between the two devices. But Sony Europe's R&D manager Phil Rogers let us in on some more compatibility at this year's Develop conference. "PS3 can send data down to Vita and Vita can display it. You could use the unique features of Vita like the gyroscope and the touch sensitive front and back as a control device for a PS3 game."   Sounds like pure compatibility joy to us! And on top of that, Vita will also have Remote Play, a feature coming from the PSP, which allows video to be streamed from a PS3 to the handheld device. Lot's of gadgetry to look forward when Vita launches at the end of the year. www.psvita.com
  • 11. MUCH MORE GAMES   If you don't quite feel “gamed-out” enough after playing Sims Social on Facebook, Angry Birds on your iPhone and Sudoko with your grandma, there is a new home for games coming to a screen near you. It might be a little bit late in the race, but Google's brand new social network, Google+, is hopping on the gaming wagon.   Can we expect lots of annoying gaming status updates from our friends? And wasn't that kind of gaming clutter exactly why we considered moving from Facebook to Google+ in the first place? According to the boys and girls at Google, we won't have to worry about that. You’ll be given control over when you see games, how you play them and with whom you share your experiences. Even your scores will only be shown to people who are interested in gaming themselves. We really hope so!   Google+ games will include Zynga Poker, Angry Birds and Bejeweled Blitz among many others. VIDEO www.plus.google.com/games  
  • 12. WE LOVE THE FANTASTIC FLYING BOOKS OF MR. MORRIS LESSMORE    
  • 13. Advance A/S Landemærket 29 DK-1119 København K Phone: +45 33 93 99 20 www.blog.advance.dk