7. INFLUENCER
Influencers are specialists
Influencers have established a high level of trust
and 2-way communication with their follower
bases.
They have influence over an audience you might
be trying to reach.
20. “92% of consumers trusted word-of-mouth recommendations from their
trusted influential peers”
-Nielsen’s 2012 ‘‘Global Survey of Trust in Advertising’’
38. Just Do It!
1. Let your influencers have creative freedom
2. Do your due diligence to make sure an
influencer is the right fit
3. Don't get mesmerized by follower count
4. Always negotiate prices