1. Letter From the President
6 Sigma Developing New Tools
2nd Annual Camanche Hills Clay Shoot
Think Big Press Release
Power Systems & CHEE
Holt’s 75th Celebration
2006 Employee Picnic
MHD Goes Platinum
Lexion Pre-Season Kick Off
You, Me & IT
Vacaville Now Open!
Business with Heart
Holt Paints the Town Again
2006 Star Scholars
What’s Inside?
Fall 2006
Special Edition

2. Taking the Proactive Approach to Our Daily Activities
The key to ensure the success of Holt of California as the leader in all of our
products and services in our territory is to build our company from the inside
out. The first step in achieving this goal is to realize that success does not just
happen;itisuptoeachofustomakeithappen. Wecan’talwayscontrolanygiven
situation, however there are two things we can always control – our attitude
and our skills. We decide how we deal with any situation. My suggestion is to
sort to the positive and look at each situation as an opportunity to grow and
solve problems. Also, we can strive to acquire new knowledge and improve
upon on the skills we have already learned to effectively run our business. Each
employee here at Holt of California contributes to each aspect of our business.
It is through this take-charge approach we can enhance the results and goals
we all are striving to achieve.
Keeping this take-charge approach in mind here are a few key elements we can
focus on within our business operations of Sales, Service, Rental and Parts.
Sales: Create a memorable experience in the minds of our customers and
we will benefit from their loyalty. A prime example of customer service is to
follow up. Depending on the needs of the customer, send an e -mail or make
a phone call after the initial sale to see if the customer was satisfied and their
needs have been met. By staying in touch with your customers, you exhibit a
commitment of meeting and exceeding your customers’ expectations. When
we commit to our customers, and supply them with the best, they will commit
to our products and services.
Service: Effectively communicate with the customer as service work proceeds.
Holt of California technicians receive extensive technical training which poses
valuable in-field experience, enhancing the overall superior customer service
experience. If the service is timely and consistent, and the customer is provided
with accurate information then we will exceed our customers’expectations.
Parts: Focus on accuracy and timeliness on every order. Our services at Holt
of California outshine the competition when it comes to parts. Not only do
we offer services other dealers do not, we also know our customers by name.
Holt of California believes if our customers are successful we’re successful. Our
customers are very busy just like we are and providing the customer with the
correct information in a timely manner exemplifies customer service.
Rental: “Right tool, right place, right now” sums up what a Holt of California
customer expects when they enter our CRS stores. Our CRS stores have expert
counter and sales staffs, which help to meet our customers’needs. Sometimes
the smallest things can make the biggest difference. Always making sure the
equipment is clean sends a big message to the customer that we care and
always want to exceed their expectations. Another key element is staying up to
date on vital product knowledge as our inventory expands. Did the customer
rent the right product for the right application? If the answer is yes, then we
listened to our customer and that is customer service.
If we all continue to make a conscious effort to take the proactive approach
within our daily activities here at Holt, the end result will equal success.
Letter from the President
Ken Monroe
Holt Happenings is published
quarterly by Corporate
Communications.
The next publishing date is
January 15, 2007
Alicia Clark, Writer/Editor
Articles submitted by
Bill George, Kim Lightfoot,
Rich Lund, Justin Relaford,
Tim Riley, John Thomas and
Joe Turk
916.991.8362 office
916.870.4877 cell
Copyright October 2006,
Holt of California
Paint the Town 2006Painting a Brighter Outlook in Oak Park
Sixteen Holt of California Volunteers and Friends Help Paint the Town!
Mr. Gomez
For the second consecutive year, Holt of California sponsored
and participated in a special Sacramento area community
project known as Paint the Town. This heart-warming event was
organized by NeighborWorks, which helps physically disabled and
underprivileged seniors in Sacramento. For almost fifteen years
NeighborWorks has been helping revamp several local
communities.
Bright and early on Saturday, September 16, 2006 several Holt of
California employees and friends prepped and painted the home
of Mr. Gomez. Mr. Gomez resides in the Oak Park community and
eagerly anticipated our arrival to help upgrade the exterior of his
home. Throughout the day Mr. Gomez was nothing but smiles as
volunteers worked together to paint his house.Within the course of
an afternoon the once white weathered wood exterior transformed
into a bright, clean and sharp looking home. The envy of the entire
block!
Paint the Town was truly a success bringing co-workers, friends and
community volunteers together to make a difference in their own
neighborhood. This project would not have been possible without
these volunteers who contributed their time and effort to such a
great cause. Way to go Holt of California and friends!
Participating in
“Paint the Town”was a very
productive and fun day! This event
was very well organized. By all of
the volunteers working together as a
group, we had great results, and we were
able to complete our very ambitious
goal in a timely manner. Our teamwork
really paid-off! Mr. Gomez’s home
looked fantastic!
-Sharon King
It is amazing to see what one afternoon and a
brush can accomplish!The Gomez Residence is a
completely different home and the new pride of
the Oak Park area. It is refreshing to see a compa-
ny such as Holt and their employees’ give back
enriching the communities they serve on a daily
basis. It is through community efforts such as
“Paint the Town” that help turn neighborhoods
around and truly make a difference, even if it is
one brush stroke at a time.
-Maureen Quinn
Before
After

3. Business with Heart
CPR/AED/First Aid 2006 Classes
So why are AEDs so important?
Automatic External Defibrillators (AEDs)
Nearly 350,000 people die of sudden cardiac arrest each
year. Currently, the chances of surviving Sudden Cardiac
Arrest (SCA) are dramatically increased with the aid of an
Automatic External Defibrillator (AED)!
The heart normally has a rhythmic beat which causes the
blood to move in a consistent, predictable way. When
someone has an SCA event, the heart begins to pump ir-
regularly and ineffectively. Breathing stops, and eventually
the victim will die. CPR can only assist the victim for a short
time until medical help arrives. The AED can help restore a
normal heartbeat and increase the chances of survival.
You’ve seen full-sized defibrillators on television. When the
doctor shouts “Clear” and shocks the victim, they are using
a defibrillator.The AED works the same—it shocks the heart
back into a normal rhythm to restore a pulse.
Symptoms of SCA are very sudden and dramatic. Typically,
the victim will collapse, and show no sign of a pulse. At this
point, emergency medical help must be contacted. Then
immediately use the AED. Once the victim’s chest is bare
and all visible jewelry or medicine patches are removed at-
tach the electrode pads.
Once the electrical pads are attached, the AED is turned on.
Many AEDs will prompt the operator through the necessary
steps to use it. If the AED does not sense a shockable event,
no shock is given. Others will function automatically, apply-
ing a shock to the victim after sounding a warning alarm.
In the near future almost all of our facilities will have AEDs
on site. Certified employees who have been trained on how
to use an AED are listed on the American Heart Association
certification list. These list are located next to the AED or
the Communication Board.
Holt of California and the American
Heart Association joined forces to of-
fer CPR/AED (Defibrillator) and First Aid
classes for all employees interested in
learning how to save a life. The adult
CPR/AED/ First Aid Certification classes
began August 28th 2006 and were held
at the Pleasant Grove, West Sacramento
and Stockton facilities. Each class was six
hours in length and provided plenty of
information on emergency response and
preparedness.
Rebecca Fontaine, the instructor for all
five classes, was enthusiastic and patient
with questions from Holt employees.
Each class participant received student
workbooks and viewed several videos
on CPR and work place safety. Following
the training employees were tested with
hands-on simulated situations. Those
who completed the training received
CPR/AED and First Aid certification valid
for two years.
The goal of this joint program with the
American Heart Association was to suf-
ficiently train Holt employees from each
location in emergency response.Training
opportunities like these are important
not only for our employees but to also
enhance the working environment here
at Holt of California.
For any additional questions please contact Alicia Clark
in Corporate Communications at 916.991.8362 (O),
916.870.4877 (C) or John Thomas at 916.991.8333 (O),
916.275.3520 (C).
Congratulations to Don Dewar! Don
completed the Caterpillar certification
training to become a 6 Sigma Master Black
Belt. He completed a two-week Train the
Trainer class taught by Caterpillar Master
Black Belts in Lisle, Illinois. Don will be
responsible for mentoring our current
black belts and helping with developing
and prioritizing 6 Sigma projects and 6
Sigma training.
Don Dewar started at Holt of California in
May 1980 as a part-time graveyard shift
computer operator while he finished his
AA degree in computer science. After
completing his degree, he took a full-
time position as Computer Programming
Manager with Holt. In 1986, he enrolled
at California State University Stanislaus to
obtain a BS degree in Accounting. After
graduation in 1990, he was promoted
to the position of Financial Accounting
Manager. In1999,DonleftHoltofCalifornia
to become the controller at Ironstone
Vineyards in Murphys, CA. He returned to
Holt in 2004 to pursue an opportunity as a
6 Sigma Black Belt. Congratulations again
to Don for all his hard work!
Developing the Tools of Today, for a
Brighter Tomorrow
Don Dewar, right with Scott Johnson of Caterpillar
The beginning of 2005 brought new challenges to the
6 Sigma team, including the start of the Route Delivery
Project. Within a few months of embarking on this project,
the mission developed into a new phase for Holt called the
Delivery Tracking System.
This modernized plan is designed to implement an
automated delivery tracking system. The system will help
curb loss prevention by tracking items from their location
of origin within Holt to their final destinations. Customers,
both internal and external, will be able to view electronically
generated delivery details (i.e. date, time, location etc.) and
track their packages.
The Delivery Tracking System project is sponsored by Marty
Davis and team members Al Lawson and Julie Navarro. The
labels utilized in this project will contain unique barcodes to
trackthepackagesfromoriginallocationtofinaldestination.
The scanning devices used with this system look similar to
a Nextel phone and are very user-friendly. In addition to the
barcodes, the team has designed a database to enter in non-
parts packages. Non-parts packages include mail, computer
hardware, service tooling, etc. The information entered into
the system on non-parts packages will also print on the
barcode label to prevent confusion.
The team will work diligently with the IT department to
develop this database. Labels that are already printed for the
partspackageswillalsobeusedduringtheDeliveryTracking
project. Each label will have a barcode similar to what you
see on a FedEx or UPS package. The label will be scanned
when an item leaves the store and scanned in again when it
reaches its final destination. The team has been testing the
scanning devices on parts and inter-store packages for the
past few weeks. The pilot program began in Stockton and
the Pleasant Grove parts departments, and if successful will
be implemented company-wide.
What will that improve? Having the right parts delivered to
therightpartsdrop. Holtcustomersandemployeeswillhave
the ability to alleviate any problems with delivery. This new
system will save time and money and prevent lost packages,
which in turn will only enhance our customer service.
For more information you can contact 6 Sigma Black Belt
Don Dewar at 916.991.8365 or ddewar@holtca.com.
6
s
i
g
m
a
6 Sigma
Commentary
Watch out Ryan Beatie
is preparing for a new
6 Sigma challenge!

4. With the sun barely peeking through Holt of California employees began setting
up for the 2nd annual Camanche Hill Clay shooting event. In the distant land of
Ione at 8:30am on April 28th, 2006 CRS customers lined up to register for a day of
fun with their guns!
Sporting Clays is not an easy sport to master. Trying to shoot a clay pigeon in the
air or rolling rabbit on the ground is anything but simple. Out in the field custom-
ers were presented with a wide variety of targets that duplicate the flight path of
game birds, such as flushing, crossing, incoming and other angling shots. Many
customers showed their mastery shooting skills and shot with ease and precision.
Customers moved in teams from one station to the next to complete the course.
Most courses make use of natural features such as woods and ponds to create a
realistic setting for each type of shot.
Customers’ luck of the draw ended around noon and the shooters were directed
up the hill for lunch and raffles. Shooting about 17,000 rounds of ammunition
these customers definitely worked up an appetite. Neto’s catered lunch and sup-
plied about 140 lbs. of chicken and ribs along with all the trimmings. Underneath
the tent customers enjoyed lunch and anticipated raffle prizes as Justin Relaford
and John Johnson called ticket numbers. One lucky winner, Gary Woody from
Brockman & Woody won his very own shotgun.
When asked to comment on the event Justin Relaford explained,“Our 2nd annual
Camanche Hills customer event, keeps our customers talking for months ahead.
The event is a tremendous value for Holt’s investment in its customers. The cus-
tomers immediately following the event want to make sure they are on the invita-
tion list for next year. Our response to that, Continue to be one of our all-impor-
tant customers and your invitation is guaranteed.”
2006 Camanche hills clay shoot
2nd annual
Have you ever
4-wheeledinaRTVKubota?DarrellWeight
sure knew what he was doing as he plunged
up and down the Camanche Hill trails. Talk about a
wild ride with pollen flying in your face while trying to
keep your mouth closed so you didn’t inhale a swarm of
bugs. There is always a first time for everything and this
definitely was a memorable experience.
ScheduledfacilityvisitsfortheInformationServicesDepartmenthas
changed. All technicians will now e-mail facility managers prior to
arrival. During the facility visits technicians will wear name badges
to help with recognition. If an employee is not present while the
technician is working on the PC, then the technician will leave a
note with the work performed.
You, Me & IT
Information Services Update
Vacaville Now Open!
The new Vacaville store will enable Holt of California to grow its business. People
like to do business with their neighbors; now that we are in Vacaville we can be
considered a local, not just another Sacramento/Stockton based company. The new
store is“state of the art”for Cat Rental with 3 drive through service bays, most of the
yard in concrete (to prevent damage from tracks), a new“Dave Mott”designed wash
rack. The facility is really well designed which took a lot of pre-planning by Ken
Monroe, John Johnson, and Dave Mott.
-Joe Turk

5. lexion pre-season kick off
On August 23rd, the Ag Division held a pre-harvest meeting and luncheon at the
Yuba Sutter County Fairgrounds for their Lexion customers and qualified prospects.
This meeting had a dual purpose. It provided an opportunity to educate current and
prospective owners on proper harvester set-up and operation, while introducing the
gathering to the world’s largest rice harvester, the all new Lexion 595R.
Attended by loyal owners and interested rice growers from Glenn, Butte, Sutter,
Colusa, Yuba and Yolo counties, the meeting was centered around three harvester
clinics led by our own highly qualified technicians Josh Hughes, Wes Howard and
Greg Ramsey from the Yuba City store. Lexion and MacDon also participated in the
event providing factory personnel for additional input and advice. Of special note
in attendance was Russ Green, General Manager and Executive Vice President for
Lexion North America.
Bob Gaschke, Product Specialist, spearheaded this event with major contributions
from Kimberly Romberger, Pete Paterno and his merry band of technicians and
Tammy McIntyre and Jessica Culp.
This pre-season kick off event provided customers with valuable insight from
our Technicians from the Yuba City branch with mini information sessions. Wes
Howard covered the various maintenance areas while Greg Ramsay discussed
the cleaning and unloading systems. In addition, Josh Hughes provided insight
on the feeding and threshing systems. Each technician spent about 20 to 30
minutes highlighting critical areas of adjustment, wear areas and grease points.
The event received a lot of positive feedback regarding the depth of information
provided by these three technicians.
“The largest and most efficient combine in
the world is the Lexion Combine model 595.
Class manufactures seven models of combines
exclusively for Caterpillar dealers. Holt of California
markets the two largest models, the 585 and 595.
These units run on rubber tracks with rear wheel
assist, and are currently sold mainly in the rice
market. Holthasenjoyedagrowingmarketsharein
this speciality market. Due partly to Lexion’s qual-
ity and capacity. The second part of our offering
is the unmatched ‘after-the-sale’parts and service
each owner receives. These machines exemplify
the Caterpillar product and business philosophy of
unparalleled quality, dependability, support, and
sheer dominance in productivity.”
-Bill George
“Was it a success? Time will tell, but
at least one additional harvester sale
has already been finalized as a result
from the information provided at this
meeting.With our largest turnout ever
of competitive owners at this event,
2007 may just be our best year ever
for Lexion sales.”
-Tim Riley
Holt of California’s Human Resources organized and put together the
BBQ’s in celebration for the 4th of July. Talk about yummy food from
the marinated Tri-tip to the chocolate chip cookies. Employees from all
locations lined up to dig into the scrumptious buffet.
Bob Presley sure enjoyed the chocolate chip cookies. Check out the
front cover of Holt Happenings and you can surely see the great time
he had.
When asked to comment Bob Presley explained, “The 4th of July is a
wonderful holiday. We all should reflect upon the freedoms we enjoy,
and thank those who protect them for us. I enjoy the food and fellow-
ship each year and offer a hearty‘thank you’to Ken Monroe and the Holt
of California management team for their generosity”.
4th of July BBQ
Yum, Yum, can I have some?
Why do we celebrate the 4th of July?
On July 4, 1776, we claimed our independence from Britain and
Democracy was born. Many come to the“land of the free and the
home of the brave”to live their American Dream.
The United States is truly a diverse nation made up of dynamic
people. Each year on July 4, Americans celebrate that freedom and
independence with barbecues, picnics, and family gatherings.
“The 4th of July barbecues are always a treat. It is a
wonderful time to enjoy great food and the company of
peers, set in a friendly atmosphere.”
-Justin Relaford

6. HOLT OF CALIFORNIA SELECTS YUBA COLLEGE
AUTOMOTIVE TECHNOLOGIES HONOREE
September 12, 2006
Holt of California has named Natalie Hughes, a graduating senior from
Sutter High School, as the recipient of this year’s Holt Caterpillar
Scholarship winner to the Yuba College Automotive
Technologies program. According to Max Jones,
Jr., of Holt’s Training Development unit, Yuba
College joins efforts initiated in 2001 by Holt, to fund
scholarships in welding, diesel mechanics, and
automotive engine repair at various colleges
throughout the Central Valley.
Max Jones of Holt
Caterpillar presented the
Scholarship
The Holt award of $1,000 per year is based both
upon merit, an introductory essay, and ongoing
performance. Awardees are required to maintain
a 3.0 GPA in their major while, at the same time,
maintaining an overall 2.5 GPA in their college
coursework. Funds are distributed to support tuition
and books, with an incentive bonus at the end of each successfully
completed semester. Over five semesters, an honoree can potentially
receive up to $2,500 in overall college support from Holt.
Ms. Hughes is the first Yuba College
recipient of the scholarship under this
competitive format. She can continue
to receive Holt support for up to five
semesters. Working under the direction
of Mike Morse and Bill Steen, Ms. Hughes
should be ready to contribute to Holt
upon her prospective graduation in
2008-09.Automotive Professor Mike Morse with Scholarship
Recipient Natalie Hughes
Max Jones with
Holt of California
Holt of California Earns“Dealer Excellence”Award
cat yellow, the new platinum
Holt of California’s Material Handling division has gone
platinum! Our department is one of eight in the nation
toearnthe2006Platinumlevel“DealerExcellence”award
from Mitsubishi Caterpillar Forklifts of America (MCFA)!
This high level of achievement places Holt of California
in the top 10% of all dealers in the United States and
Canada.
In order to obtain this status, the dealership had to
perform at or above the forecast projected by MCFA and
Holt of California executives. This included all aspects
of our business, paying particular attention to customer
service and increased revenue.
To be considered for this honor
Holt had to adhere to several
distinct criteria. These included:
5 Star customer service for the
parts and service departments in 8
categories.
•Asset turnover for new equipment
•Parts inventory turns
•New equipment orders
•Return on investment for rentals
•Used equipment inventory turns
•Accounts receivables aging
•Gross profit and net profit
•Overall growth in all departments
To thank everyone for all of their hard work, Holt
of California invited all of the MHD employees
and their families for a day at Waterworld and the
California State Fair. This fun-filled day included
all you can eat Bar-B-Que, endless water slides and
carnival attractions. Nick Adams from MCFA in
Houston came to represent the factory and make
sure everyone had a great time. Congratulations
to all of you who worked hard to make Holt of
CaliforniaoneofthetopMaterialHandlingDealers
in the country!

7. Rain or shine it will be fine and that it was at Holt of California’s 2006 Employee Picnic. The sun began to shine through
early morning at Micke Grove Park in Lodi. On Saturday May 20th, employees began to trickle in at the carnival like
atmosphere provided by the Fun Company. This exciting shindig included games with prizes, a jumbo inflatable slide,
bingo and numerous other attractions.
Looking around you could see smiling faces, hear laughter and smell the mouth-watering BBQ. Passing the picture
booth you could see a family cuddling together for a captured moment and close by taste the sweet blue and pink
cotton candy.
Not too far from the area of festivities Holt employees gathered to play softball. Many Holt employees and family
members signed up prior to the picnic with exciting anticipation of showing off their athletic ability. Thanks to Paul
Sinogui these games ran smooth and everyone enjoyed several good times and showed great sportsmanship.
A day full of fun festivities, games and delicious food for Holt employees and their families!
h o l t o f c a l i f o r n i a
2006 Employee picnic
“The CHEE relationship enables Holt and Caterpillar to have greater exposure
to the engineering community. The seminar was well received and plans are
being made to have another next summer”.
-Rich Lund In a joint venture with Cutler Hammer Eaton Electric (CHEE),
Power Systems held a Consultant and Engineering Seminar
on August 14th and 15th. Over 70 people attended the
event including live demonstrations of the Caterpillar bat-
tery-free rotary UPS, CAT/ISO paralleling switchgear, and the
CHEE 40 foot demonstration van. The demonstration gave
both Caterpillar and CHEE a chance to showcase their joint
investment in the development of the CAT/ISO paralleling
switchgear. The switchgear is designed to have multiple
generators paralleled to one another and created a standby
power grid. Industrial customers who require switchgears
are hospitals, casinos, data centers, and water treatment
plants. Many of the attendees specify and/or recommend
CAT products for these applications.
Customers enjoyed lunch in a tent cooled by two 10-ton
CAT air handlers. Most attendees had no idea Holt rented
air handlers, chillers or other temperature control equip-
ment. The seminar was intended to not only show custom-
ers our improved product line, but also feature products
that we sell and rent that many may not typically associate
with CAT dealers.
power kudos!
power systems & chee
From the City of Vacaville
“We are up on PG&E power as of yesterday afternoon
(August 10) at about 1:20PM! Slightly less than 8
weeks have passed since the fire at our water plant,
and we have an “Interim Panel!”
KUDOS and THANKS
HOLT Power……. Our guardian angels! Scott Stephens,
John Quiring, and Vince Righetti are the professionals
who moved mountains getting us up and running in a
few hours back on June 16th.They also really KNOW
how to produce and provide excellent customer ser-
vice. Supermen… plain and simple. We also need to
pass on “second round thanks” to Vince Righetti and
to Jeff Borello who made our transition back to PG&E
primary power happen yesterday. It is darn refreshing
to have them there volunteering their expertise and
assistance with the PG&E high power folks!
It was a tough eight weeks make no mistake about
it. But due to the efforts of all involved, we now have
our Water Plant back on PG&E power. Please accept
my personal thank you!”
Best Regards,
Grover Wright

8. Celebrating 75 Years of Excellence
Holt of California commemorates company milestone
“I want to pass along the sincere thanks from our customers that came up to
Stockton from the Los Banos and Merced areas. Everyone I talked to that night
was extremely thankful and expressed their gratitude in being invited to such
a special celebration.”
-Joe Gomes
Celebrating 75 Years of Excellence
Holt of California commemorates company milestone
“Just wanted to give all involved a great big THANK YOU!!!!
The party was very well done!! Customers started calling
me 7:00a.m. just to tell me what a great time they had.”
-Richard Taylor
Countless hours, late nights and anticipation were spent in preparation for Holt
of California 75th Anniversary celebration. Holt hosted two Anniversary parties.
The first party was located in Woodland at the Heidrick Museum for customers in
the north. A second celebration was held in Stockton at the Haggin Museum for
our customers in the south. Each event displayed a wealth of Holt’s history and
warmed customers with sincere gratification for their continued business. Upon
arrival at the museum customers were directed to a welcome booth and given
personalized name tags before entering the festivities. Walking into the exhibit
customers became mesmerized at the great lengths Holt employees had taken to
make the evening a truly memorable experience.
The two 75th Anniversary Celebration events were planned in a similar fashion.
Each evening began with hors d’oeuvres and cocktails, allowing customers and
Holt affiliates to mingle. Shortly thereafter customers were directed into an ar-
ranged seating area where Holt President Ken Monroe, Victor Wykoff, Gordon
Beatie and Gary Shaheen from Caterpillar addressed attendants. The speakers
covered the rich history of Holt in the community and celebrated the company’s
75th anniversary. At the end of the speeches a special 75th anniversary video,
produced by the Corporate Communications department, was shown expressing
the company’s gratitude to the customers for their devoted business.
With the conclusion of the speeches customers and several Holt employees gath-
ered in the museum for delicious appetizers and cocktails. Inside both museums
several visual displays were arranged to show the long history between Benjamin
Holt, Caterpillar and Holt of California.
As the evening came to a close and customers began to say their good-byes a
sense of joy and pure delight filled the air for the celebration of Holt of California’s
75th Anniversary. Some of us will savor this moment as a frozen memory etched
in time.