The document discusses using customer experience (CX) for customer retention. It provides contact information for Ali Din and links to accompanying videos and notes. It then outlines various growth hacks and techniques for agile marketing, measuring campaigns, tracking the customer conversion funnel, and using content and inbound marketing. It suggests additional metrics to measure and lists other marketing channels that can be used. It also briefly mentions tech product marketing and provides a reading list on customer experience.

1. Contact Info: Ali Din | adin@adonusgroup.com | @CMOintoCX
PART 1: GROWTH HACKS
PART 2: USING CUSTOMER EXPERIENCE
(CX) FOR RETENTION
Email: notes@adonusgroup.com with subject “notes”
Watch: https://youtu.be/1upzMPRj6o8 accompanying video

2. Contact Info: Ali Din | adin@adonusgroup.com | @CMOintoCX
GROWTH HACKS

3. Contact Info: Ali Din | adin@adonusgroup.com | @CMOintoCX
QUICK & SIMPLE: EMAIL FOOTER
“PS: Get your free email at hotmail.com”

4. Contact Info: Ali Din | adin@adonusgroup.com | @CMOintoCX
MORE EFFORT: USER INCENTIVES

5. Contact Info: Ali Din | adin@adonusgroup.com | @CMOintoCX
HARD: FIELD TESTING 1:1

6. Contact Info: Ali Din | adin@adonusgroup.com | @CMOintoCX
AGILE MARKETING
Small
tests
Iterate
Validate
Scale Track conversions
Evaluate against objectives,
tweak
Set objectives and budget
upfront

7. Contact Info: Ali Din | adin@adonusgroup.com | @CMOintoCX
MEASURING AND REPORTS
Channel Spend Level Branding,
Impressions
Clicks, Action,
Signups
Cost per Action
Facebook
LinkedIn
Twitter
YouTube
Webinars
Email
Retargeting
CPC
TOTAL

8. Contact Info: Ali Din | adin@adonusgroup.com | @CMOintoCX
EFFECTIVENESS
CRM
Cost /
Lead
Track
Sources

9. Contact Info: Ali Din | adin@adonusgroup.com | @CMOintoCX
TRACKING YOUR CONVERSION FUNNEL
Visitors
Acquisitions
Activations
Retention
$
1-5%
20-50%

10. Contact Info: Ali Din | adin@adonusgroup.com | @CMOintoCX
MORE MEASUREMENTS
Want more? LTV (lifetime value) and customer lifetime (months), churn, LTV:CAC ratio
https://www.forentrepreneurs.com/saas-metrics-2-definitions-2/
What’s your CAC?

11. Contact Info: Ali Din | adin@adonusgroup.com | @CMOintoCX
CONTENT AND INBOUND
Readership
Blogs
Contributed Articles
Videos

12. Contact Info: Ali Din | adin@adonusgroup.com | @CMOintoCX
WHAT ELSE CAN YOU DO
Keyword
and Display
Ads
Retargeting
PR and
Analyst
Relations
Referral &
Affiliates
Email
Marketing

13. Contact Info: Ali Din | adin@adonusgroup.com | @CMOintoCX
BONUS: TECH-PRODUCT MARKETING

14. Contact Info: Ali Din | adin@adonusgroup.com | @CMOintoCX
CX FOR CUSTOMER RETENTION
CUSTOMER EXPERIENCE

15. Contact Info: Ali Din | adin@adonusgroup.com | @CMOintoCX
READING LIST
https://cmoviews.wordpress.com/category/books/