This file looks at the practical implication of Born Global by testing the theory on one of the most recent BG company, Deliveroo and it is believed that two factors including the business Idea and founder's life experience have a substantial impact on a company to become global.
3. Success
Success Factors:
1- Home supply conditions
2- Providing quality
customer service
3- Learning from
International Exposure
4- Trust, Personal
relationship and social
capital
5- Lack of Fear
6- Hiring Local Managers
7- Creating networks and
ecosystems
(Kudina et.al,
2008)
Research Objectives:
1- Unlock BG companies
secrets to success and
why some of these
companies are more
successful.
2- To pin down when a
firm should seek early
and rapid
internationalisation.
6. References
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7. References
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