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McDonald’s
C O M PA N Y P R O F I L E
McDonald's Corporation (di Indonesia terkenal dengan
sebutan McD, dibaca Mekdi) adalah waralaba rumah
makan siap saji terbesar di dunia. Hidangan utama di
restoran-restoran McDonald's adalah hamburger,
namun mereka juga menyajikan minuman ringan,
kentang goreng dan hidangan-hidangan lokal yang
disesuaikan dengan tempat restoran itu berada.
HISTORY
1948
Richard dan Maurice
McDonald membangun
restoran cepat saji
McDonald's pertama
kali di California.
1954
Ray Croc, praktisi & ahli
pemasaran datang, tertarik
mengembangkan.
1955
Ray Croc menjadi mitra lalu
membuka cabang &
mendirikan McDonald’s
corporation.
1961
Ray Kroc membeli hak
McDonald's dari Richard dan
Maurice McDonald senilai
$2,7 juta.
1963
Maskot speede digantikan
Ronald McDonald’s.
1965
McDonald’s masuk pasar
saham.
1967
Restoran McDonald’s
pertama di luar negeri
dibuka di Kanada.
COMPANY
MISSION
Misi dari McDonald’s baik
McDonald’s Internasional
maupun McDonald’s
Indonesia adalah
“Memahami tentang misi
kami dan bagaimana
menjadikannya menjadi
kenyataan pada restoran
McDonald’s”.
COMPANY AIM
Suatu sistem yang mampu menyediakan jasa makanan di dunia
dengan lebih dari 50.000 restoran.
Brand McDonald’s menyentuh siapa saja, kapan saja, dan di mana
saja saat kita melakukan bisnis.
McDonald’s sebagai tempat bekerja yang terbaik untuk setiap
orang yang ada di seluruh dunia.
Restoran dimana setiap pelanggan tersenyum dan merasa spesial.
Makanan yang paling baik di kelasnya dengan penyajian yang
istimewa dan menu makanan yang beragam.
THANK YOU

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Power point

  • 1. McDonald’s C O M PA N Y P R O F I L E
  • 2. McDonald's Corporation (di Indonesia terkenal dengan sebutan McD, dibaca Mekdi) adalah waralaba rumah makan siap saji terbesar di dunia. Hidangan utama di restoran-restoran McDonald's adalah hamburger, namun mereka juga menyajikan minuman ringan, kentang goreng dan hidangan-hidangan lokal yang disesuaikan dengan tempat restoran itu berada.
  • 3. HISTORY 1948 Richard dan Maurice McDonald membangun restoran cepat saji McDonald's pertama kali di California. 1954 Ray Croc, praktisi & ahli pemasaran datang, tertarik mengembangkan. 1955 Ray Croc menjadi mitra lalu membuka cabang & mendirikan McDonald’s corporation. 1961 Ray Kroc membeli hak McDonald's dari Richard dan Maurice McDonald senilai $2,7 juta. 1963 Maskot speede digantikan Ronald McDonald’s. 1965 McDonald’s masuk pasar saham. 1967 Restoran McDonald’s pertama di luar negeri dibuka di Kanada.
  • 4. COMPANY MISSION Misi dari McDonald’s baik McDonald’s Internasional maupun McDonald’s Indonesia adalah “Memahami tentang misi kami dan bagaimana menjadikannya menjadi kenyataan pada restoran McDonald’s”.
  • 5. COMPANY AIM Suatu sistem yang mampu menyediakan jasa makanan di dunia dengan lebih dari 50.000 restoran. Brand McDonald’s menyentuh siapa saja, kapan saja, dan di mana saja saat kita melakukan bisnis. McDonald’s sebagai tempat bekerja yang terbaik untuk setiap orang yang ada di seluruh dunia. Restoran dimana setiap pelanggan tersenyum dan merasa spesial. Makanan yang paling baik di kelasnya dengan penyajian yang istimewa dan menu makanan yang beragam.