The document lists various locations in the home like the kitchen floor, dish sponge, refrigerator shelf and drawer, and microwave that were found to contain different types of bacteria, some of which are opportunistic pathogens. It also shows a graph from Google Trends indicating growing search interest in the term "probiotics" since 2004, suggesting increased consumer awareness of probiotics and their potential application in cleaning.
3. Google search trends for “Probiotics”
Source: Google Trends for the term “Probiotics” since 2004
There is a lot of buzz in the market place for Probiotic
Cleaning
Editor's Notes
The kitchen may look clean and wonderful. But all around you on these surfaces is life. Here we show some of the surface samples with bacteria and other microbes present. So let’s embrace that life for a good purpose.
Over the last few years, “Probiotics” consumer products have been trending and the term has become common in consumer’s vocabulary . Most consumers are now familiar with probiotic supplements and foods, but we can now see probiotics transferring to other categories such as skin care. In recent years, it is also become more often used in the context of our home and for cleaning products. These news articles here highlight this trend.
You can also see this trend in the global launches and products available with probiotic claims or technology. While it started in niche first in pockets around the world, the probiotic cleaners have come of the niche in recent years the bigger names are launching probiotic cleaners such as Reckitt Benckiser’s VEO.
