Current market trends in the fitness wearables industry and Fitbit should reform their strategy. There is a need to increase the battery life of wearables.

1. Town Hall Presentation
By: Alexis Kelly
Public Relations Theory & Practice
Professor Koprowski

2. Introduction
Founded: 2007
Headquarters: CA
Founders: James Park & Eric Friedman
 2016:
 10 million daily users
 22.5 million devices sold
 $2.17 billion in revenue

3. Industry
Overview

4. Implantable Fitness
Technology
 Tracks data using radio frequency technology
 Surgically implanted in skin
 Wall Street Journal: 30,000 – 50,000 current
users worldwide
 Potential negative health effects

5. Elon Musk & Brain Implants

6. Fitbit Strategy
“We have a window of opportunity as
the leader of the industry and the
ability to provide users with 24-hour
data without implanting health-
risking technology.“

7. Fitbit Iconic
 Launched October 2017
 Price: $299.95
 Features:
 Personal Coaching
 Water Resistant
 Tracks Sleep
 Pandora Music Stations
 Multi-day battery

8. Who wins?

9. “The Conversation” Fitbit Study
 Sample: 200 Females
 89% of participants wear their Fitbit constantly and only take it
off to charge
 77% would even go back home to fetch their Fitbit if they had
left without it
 43% teel their activities are wasted without their Fitbit
 22% felt less motivated to exercise without their Fitbit
https://theconversation.com/how-we-discovered-the-dark-side-of-wearable-fitness-trackers-43363

10. Conclusion
 Increase battery life of devices to last 7 days
 Ability to track exercise without wearable device
 Be there for consumers 24 hours a day
 Advance coaching applications and tracking abilities
 Conduct additional market research
Continue to dominate the Fitness Wearable Industry

11. Thank you!
With your enthusiasm and support, we CAN and WILL be there
for consumers without invading their bodies!