Class assignment

1. Victor Daniel-Kalio
FA102a, Research, Product Proposal and Multimedia
Explorations

2. Victor Daniel-KalioDiagnosis via Smartphone
“These fast, low-cost medical technologies will replace
ultrasound and X-rays for specific uses”
Assignment One, Research
http://www.kurzweilai.net/these-fast-low-cost-medical-technologies-will-replace-ultrasound-and-x-rays-for-specific-uses

3. Victor Daniel-KalioDiagnosis via Smartphone
-“You’ll simply hold your phone up to your neck for
a minute or two”
Assignment One, Research
http://www.kurzweilai.net/these-fast-low-cost-medical-technologies-will-replace-ultrasound-and-x-rays-for-specific-uses

4. Victor Daniel-KalioDiagnosis via Smartphone
“Advancements in technology have always had
major impacts in medicine”
Assignment One, Research
https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3510747/

5. Victor Daniel-KalioDiagnosis via Smartphone
“Is the future of medicine really in the
smartphone?”
Assignment One, Research
https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4756052/

6. Victor Daniel-KalioBranding Assignment FA102a
“Diagnosis via Smartphone”
Real-time health checks
Problem solution finder
Anywhere you are

7. Victor Daniel-KalioBranding Assignment FA102a
Source for Brand Character Words
Florence + The Machine
Song - Only if For A Night

8. Victor Daniel-KalioBranding Assignment FA102a
Naming Process
Revolutionize Medicine Experiment
Final Word: Exinol

9. Branding Assignment FA102a Victor Daniel-Kalio
PERSONA PURPOSE
TONELANGUAGE
honor
strange
dancing
practical
solution
re-alight
concentrate
clear
light
ceremonial
dream
surreal
exinol
Brand Character Diagram (with Original Words)

10. Branding Assignment FA102a Victor Daniel-Kalio
PERSONA PURPOSE
TONELANGUAGE
honorable
strange
happy
practical
solution
re-ignite
smart
clear
effervescent
ceremonious
dreamy
surreal
exinol
Brand Character Diagram - Final.

11. Victor Daniel-KalioDiagnosis via Smartphone
• No boring stock images
Twitter Campaign Research
https://business.twitter.com/en/blog/do-dont-Twitter-images.html
• Create templates
• No bland colors
• No illustrations

12. Victor Daniel-KalioDiagnosis via Smartphone
• Campaign should fit your goal
Twitter Campaign Research
https://www.socialmediaexaminer.com/build-a-twitter-ad-campaign/
• Target the right audience
• Set up a website tag
• Campaign optimization

13. Victor Daniel-KalioDiagnosis via Smartphone
• Promote fresh content
Twitter Campaign Research
http://www.webseoanalytics.com/blog/12-tips-for-developing-a-successful-twitt
• Be responsive
• Answer questions

14. Victor Daniel-KalioDiagnosis via Smartphone
Twitter Campaign
(1/3) And thus, a transcendence begins. A great reveal is upon us.
Follow along, retweet as we go. #YourLifeYourHands

15. Victor Daniel-KalioDiagnosis via Smartphone
Twitter Campaign
(2/3) Our body is ours. Our #health - that’s on us. Therefore, the
#medicine must be in our hands. #YourLifeYourHands

16. Victor Daniel-KalioDiagnosis via Smartphone
Twitter Campaign
(3/3) Launching Exinol. The innovative new app that puts your
#health in your hands. #YourLifeYourHands