The Mad Dog Mandich Fishing and Golf Classic focuses on
bringing the Keys and Miami Lakes community to support Mariner Hospital’s Oncology Services and the Dolphins Cancer Challenge
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Mad Dog Mandich Classic Events
1. 2016 Mad Dog Mandich Fishing Classic Page 1
Synopsis of the
9th
Annual Mad Dog Mandich Fishing Classic
Held September 30th
– October 1st
, 2016
Mad Dog Classic Events
7344 sw 48th St. Suite #103
Miami, FL 33155
305.667.0399
2. 2016 Mad Dog Mandich Fishing Classic Page 2
Overview Of Content
• Intro
• Demographics
• Press & Marketing Materials
• Tourist Development Council
• Tournament Media Report
• Print Advertising
• Radio Advertising
• Digital Web Exposure
• Social Media Exposure
• Giving Back
• Sponsorship Information
3. 2016 Mad Dog Mandich Fishing Classic Page 3
Intro/ Purpose
The 9th
Annual Mad Dog Mandich Fishing Classic is a family,
fun-filled Fishing Tournament held in the Florida Keys. The
tournament has raised over $62,000 for the Mariner’s
Hospital Oncology Services Department. The tournament is
in honor of both Jim “Mad Dog” Mandich and his wife
Bonnie.
The fishing classic celebrated its 9th
Year at the newly
renovated Postcard Inn Beach Resort and Marina on
September 30th
and October 1st
and was a huge success:
- 36% increase in Offshore & Inshore Entries
- $6,200 Donated to Mariner’s Hospital Oncology
Services
The event was a weekend in Paradise filled with an offshore
& inshore fishing competition, $13,000 in cash prizes, and
kickoff and award sponsored parties with great food & drinks
for the guests.
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Demographics
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Press & Marketing Materials
Below are the examples of Print Material utilized for the 2016
Fishing Classic in promotional efforts for the Tournament
and its Sponsors. Materials were distributed locally between
West Palm Beach, Miami-Dade, Broward and Monroe
counties to targeted market as well as mass mailed and
emailed to the tournament database.
Press and Marketing Materials Include:
Posters, Flyers/Postcards, Banners with Sponsor Logos,
Entry Forms, Souvenir Tournament Books, E-blasts,
Press Releases, a new Website & Logo design
Poster Flyer/Postcard
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Tournament Banners
Entry Forms
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Tournament Book
New Logo Design
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New Redesigned Website
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Post-Event
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Support from the
Monroe County Tourist Development Council
Monroe County Tourist Development Council Publicity Included:
TDC Logo - Included in national and local print advertising, TV Ads, collateral material, banners,
email blasts and on the tournament web site
Tournament Book- Logo on Cover, a Full Page Ad, logo in Sponsor Page, a specific Division in the
Tournament listed on the Awards Page, along with Islamorada Hotel Listing ½ Page Ad
Credit – Credit given in all Radio advertisements and press releases
14. 2016 Mad Dog Mandich Fishing Classic Page 14
Media Report:
Name of Publication Type Exposure/ Reach Issues/ Timing
Big Game Fishing
Journal
Magazine 1,280,270 September/
October 2016
Big 105.9- Paul &
Young Ron Morning
Show
Radio 593,400 Weekly
Listeners
2 Weeks Prior
Event
Coastal Angler Magazine 158,558 September &
October 2016
Florida Keys News Newspaper 12,484 October 9th
, 2016
IHeart Radio Radio 245,000,000+
listeners
1.5 Weeks Prior
Event
Keys Life Magazine Magazine 17,149 September 2016
Sun 103.1 Radio 593,400 Weekly
Listeners
September 2016
Time Out Magazine Magazine September 2016
Thunder Radio Radio 593,400 Weekly
Listeners
2 Weeks Prior
Event
Weekly Fisherman Radio 593,400 Weekly
Listeners
September
15. 2016 Mad Dog Mandich Fishing Classic Page 15
Print Media
Big Game Fishing Journal
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Coastal Angler
September and October 2016 Issues:
Florida Keys Edition and Greater Miami Edition
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Keys Life
September/October 2016 Issues
Half Page Ad with a Full Page Article
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Time Out Magazine- Full Page Ad
Florida Keys News
Article covering the results of the Mad Dog Mandich Fishing Classic
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Radio Advertising
Radio audience size continues to increase according to National
Surveys which is why we have increased our exposure. Included in
the Marketing Strategy for 2016, were advertisement in popular
local radio stations in Miami-Dade, Broward & Monroe counties.
20. 2016 Mad Dog Mandich Fishing Classic Page 20
Digital Web Exposure
Part of the Marketing Campaign for the 2016 Mad Dog
Mandich Fishing Classic was to reach out to anglers via
major social portals and websites that notify their followers
about fishing tournaments.
The Overall Website Exposure was a total of 5,744,479
Name of Digital Portal Type Exposure/ Reach per day
All At Sea Website 1,600
American Fishing Contest Website 6,300
Big 105.9 Radio & Website 1,280,270
Boat Nation Website 5,200
Carpe Diem Events Website 12,765
Cyber Angler Website 1,701,027
Fishing Herald Website 1,200
FLA-Keys.com Website 34,310
FL-Keys.Net Website 35,000
FL-Keys-Vacation.com Website 32,805
Fish Track Website 166,704
Fishing Wire Website 331,942
Fishing World Website 937,443
In the Bite Website 54,445
Islamorada Chamber Website 4500
Palm Beach Post Website 107,402
Port Largo Villas Website 675
The Beach Channel TV Website 500
Who Fish Website 1,030,391
21. 2016 Mad Dog Mandich Fishing Classic Page 21
Digital Website Media Exposure Continued…
All at Sea American Fishing Contest
Big 105.9
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Boat Nation Events Carpe Diem
Cyber Angler
Fishing Herald
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FLA-KEYS.COM FL Keys. Net
Florida Keys.com FL-Keys-Vacation
24. 2016 Mad Dog Mandich Fishing Classic Page 24
Fish Track Fishing Wire
Fishing World In The Bite
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Islamorada Chamber Palm Beach Post
Port Largo Villas The Beach Channel TV
WHO FISH
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Social Media
Instagram
Increased Followers by 90%
Facebook
Increased Followers by 20%
Contests: 50% Off Boat Entry
Increased Traffic of Tournament on Social Media Outlets by 75%
27. 2016 Mad Dog Mandich Fishing Classic Page 27
Social Media Exposure of Mad Dog by Media Influencers
Overall Engagement on Social Media Portals: 86,060
Overall Impressions/ Views: 5,986
Overall Engagement: 1,756
Overall Exposure: 3,961
Name of Network Type Reach of
Post
Followers Dates: Post & Pre
Event
The Coastal Life Instagram 695 51,300 September 30 (Pre Event)
Florida Keys Life Instagram 118 2,570 September 27th (Pre Event)
Fishing Aces Instagram 107 664 September 26th (Pre Event)
Hook and Tackle Instagram &
Facebook
606 7,976 October 1st & 2nd (Post &
During Event)
Islamorada Beer Instagram 240 7,637 October 2nd (Post Event)
Postcard Inn Beach
Resort & Marina
Instagram &
Facebook
121 1913 October 1st (Pre-Event)
Estimated Additional Exposure in Angler Community Followers: 1,887
28. 2016 Mad Dog Mandich Fishing Classic Page 28
Giving Back
Mad Dog Mandich Fishing Classic’s Commitment to Giving Back
All Proceeds and Benefits go directly to the Mariner’s Hospital Oncology Services Department
The Mad Dog Mandich Fishing Classic is proud to have donated to its charities over:
$160,000
Your support helps us to achieve our goal of giving back to those worthy organizations that provide education and
support to the community and conservation.
29. 2016 Mad Dog Mandich Fishing Classic Page 29
Sponsorship
If you are interested in joining the party and would like a Sponsorship Kit for the
10th Annual Mad Dog Mandich Fishing Classic
Please reach out to the Directors at:
Judy Layne
Director of Mad Dog Classic Events
E: judy@maddogclassic.com P: (305) 667-0399
www.maddogclassic.com
Alexis Dawson
Assistant Director of Mad Dog Classic Events
E: alexis@maddogclassic.com P: (305) 667-0399
www.maddogclassic.com
