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Stats media F1H2O 2018
- 3. THE AUDIENCE - Over 60% of F1H2O event attendees are over 35 - Very high profile consumers: high earners, ambitious and dynamic - Appreciate the luxury sector, have a high disposable in- come and a propensity to spend internationally, and have a clear interest in travel - Predominantly male audience AGE 46+AGE 25-45AGE 18-25 35% 47% 18% *data collected by Regent’s University London
- 4. GLOBAL TV COVERAGE Regions broadcasting F1H2O programmes CHINA INDIA MALAYSIA AUSTRALIA FRANCE PORTUGAL SPAIN UK SCANDINAVIA GERMANY HONG KONG AFRICA & MIDDLE EAST EUROPE NORTH AMERICA CENTRAL & SOUTH AMERICA 23 MLN 435 MLN 153 MLN 30 MLN 48 MLN 10 MLN 3 MLN 19 MLN 26 MLN 6 MLN 28 MLN 40 MLN 12 MLN 213 MLN 11 MLN THAILAND 26’ edited highlights programme distributed world wide directly by IMG MEDIA Video news release distributed globally by SPORTS NEWS TELEVISION (SNTV) MLN* GLOBAL AUDIENCE REACH TOTAL BROADCAST HOURS DURING RACING SEASON TERRITORIES BROADCASTING F1H2O TV PROGRAMMES TERRITORIES REACHED BY F1H2O NEWS FEED TOP REGION: MIDDLE EAST & EUROPE 843 5784 81 97 TOP BROADCASTERS: *According to data collected by SMG from the 2018 Season *The 2018 season is still ongoing
- 5. LIST OF BROADCASTERS *According to data collected by SMG from the 2018 Season *The 2018 season is still ongoing POLAND GERMANY RUSSIA GREECE CYPRUS BALKAN AREA HONG KONG THAILAND PHILIPPINES INDONESIA MALAYSIA SINGAPORE JAPAN CHINA KOREA INDIA MACAU VIETNAM TAIWAN SRI LANKA MYANMAR AUSTRALIA NEW ZEALAND MONACO MALTAUK DENMARK FINLAND SWEDEN NORWAY SPAIN ITALY NETHERLANDS PORTUGAL FRANCE SWITZERLAND TURKEY ISRAEL SERBIA BULGARIA SLOVAKIA CROATIA SLOVENIA LATIN AMERICA MIDDLE EAST & NORTH AFRICA SUB - SAHARIAN AFRICA BALTIC INTERNATIONAL USA CANADA
- 6. F1H2O ONLINE(2018 STATS) PAGE VIEWS: UNIQUE VISITORS: HITS: LIVE STREAMING, RIDERS & TEAMS INFO, STANDINGS AND RESULTS NEWS, PHOTOS, VIDEO CLIPS 1.130.421 109.754 270.659
- 7. SOCIAL MEDIA LISTENING & MONITORING (2017 STATS*) TOTAL REACH OF IMPRESSIONS DURING THE EVENT SOCIAL MEDIA ACTIONS (VIEWS, CLICK) DURING THE EVENT SOCIAL MEDIA INTERACTIONS DURING THE EVENT 3.7MLN 182K 21K +70% 25K BUZZ GENERATED DURING THE EVENT FACEBOOK LIVE VIDEO VIEWS DURING THE EVENT
- 8. SOCIAL NETWORKS STRATEGICAL CONTENT TAILOR-MADE VIDEO CLIPS GLOBAL FOLLOWERS POSTS PER DAY DURING THE EVENT VIDEO CLIP PER DAY DURING THE EVENT AVERAGE PEOPLE REACHED BY H2O RACING SOCIAL NETWORK PAGE VIEWS INCREASE DURING THE EVENT PEOPLE ‘LIKE’ US ON FACEBOOK 5 2MLN 137K +190% 1 10:10
- 9. MEDIA The organising committee benefits from a dedicated press of- fice: - The official H2O Racing Press office deals directly with inter- national press and industry specialised press - By incorporating an additional press office, the local organi- ser is able to oversee and follow all national and local press All H2O Racing events and venues are featured and promoted in the Offical H2O Magazine: - 4 issues per year - On-site direct distribution - Over 20.000 distributed in 2018 - Available online - Directly mailed to sponsors and UIM National Authorities
- 10. SPONSORSHIP VALUE NET SPONSORSHIP VALUE $ 63,490,673 BRAND EXPOSURE (HH:MM:SS) 2274:46:58 TOP SPONSOR (NET SPONSORSHIP VALUE) $ 785,431