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Tomorrow’s Thinking Today
Urban Development Institute April 14
City of Abbotsford’s Strategic Focus:
• Business Retention and Expansion
(BRE)
• Investment Attraction (IA)
Economic Development Ecosystem
Abbotsford Today
Community Cornerstones:
1. Abbotsford International Airport
2. University of the Fraser Valley
3. Abbotsford Regional Hospital &
Cancer Centre
BRE Initiatives
• Business Walks Week
• Business Workshops
– Succession Planning
– Business Planning
– Regional Financing Fair
• Eat local week (June 19- 26)
• Business Surveys
#bizfriendlyabby
2015 Year in Review
Establishing the fundamentals of an
Economic Development function:
• New Brand
• Website Launch
• GIS Site Selector Tool
• International Marketing Strategy
Website Development
Key Functions:
• GIS Planning Tool
• Live Chat
Abbotsfordsitefinder.ca
Core Industries
ManufacturingAviation/
Aerospace
Agriculture
Innovation/
technology
Industries
Target Markets
Near-Term: Long-Term:
Three Key Messages
• Access to Vancouver
within 45 min,
without exorbitant
costs to match.
1. Abbotsford is the most
strategically positioned community
within Greater Vancouver.
• A balance: far
enough east to avoid
land/workforce/cost
constraints; close
enough to be
accessible.
Three Key Messages
• Region’s most
business-friendly
airport.
2. Abbotsford’s transportation
network provides affordable, highly
efficient access to the whole of
Canada, the U.S. Pacific Northwest
and Asia Pacific.
• Two int’l border
crossings.
• Two nat’l RR: CN &
CP
• Proximity to VAN,
SEA, Tacoma
• Trans-Canada
Highway
Three Key Messages
• Population is second-
most diverse in B.C.,
with English as a
second language in
38% of households.
• 3rd most diverse
community in Canada
3. Abbotsford is a diverse, livable
community within one of the most
desired global hubs in world.
• UFV is 4-year
institution, int’l
connections
• Abbotsford
Regional Hospital &
Cancer Center
Fibre Optics
1. Abbotsford is the most strategically positioned community within
Greater Vancouver.
2. Abbotsford’s transportation network provides affordable, highly
efficient access to the whole of Canada, the U.S. Pacific Northwest
and Asia Pacific.
3. Abbotsford is a diverse, livable community within one of the most
desired global hubs in world.
Thank you
Alexandria Mitchell
amitchell@abbotsford.ca
@abbotsfordecdev
www.caed.abbotsford.ca

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UDI April 2016