How Online Reviews Are Changing Restaurants
•
1 like•238 views
Sites such as Urbanspoon, Yelp and TripAdvisor are booming. But how do these reviews effect the restaurant industry?
Recommended
Recommended
More Related Content
Similar to How Online Reviews Are Changing Restaurants
Similar to How Online Reviews Are Changing Restaurants (20)
Recently uploaded
Recently uploaded (20)
How Online Reviews Are Changing Restaurants
- 2. The average Canadian household spends $1,487 at restaurants every year. -‐ Sta=s=cs Canada
- 4. With sites such as
- 6. And can ac=vely voice their opinions on their meal
- 8. While for some these reviews can lead to increased profit
- 9. Feedback can be a vital tool for help restaurants improve their food, service and increase the amount of new customers coming in
- 10. “…a one-‐star increase in Yelp ra=ng leads to a 5-‐9 percent increase in revenue”. -‐ Harvard Business School
- 11. Other times, it can lead to their downfall. Source UrbanSpoon
- 12. So what can restaurants do?
- 13. 1. Respond to negative feedback
- 14. Companies such as chattback allow managers and customers to communicate directly with each other Used with permission of ChaGback CEO, Ian BuGerfield
- 15. 2. Bringing in a social media manager Example from Mashable.com
- 17. 4. Encourage others to review
- 18. Fin
- 19. Sources • hGps://www.flickr.com/photos/barbarycoastranger/4153414329/sizes/m/in/photostream/ • feed://travelcommons.com/feed/ • hGps://www.flickr.com/photos/26016251@N08/4527696243/in/photolist-‐7U6Cmk-‐9K83Ui-‐9KaRF9-‐9K83Rn-‐7TCweE-‐5RLbji-‐aaBgtd-‐9KaZKU-‐ ouvoi-‐9B5yVx-‐9B8scs-‐9B8sc9-‐9K83Tr-‐96sJdv-‐9K83Sc-‐7NVNRL-‐9KaREw-‐9K83Tg-‐9B5yVa-‐7RJFVp-‐bwRHMi-‐9KaRFu-‐ bEb8T-‐9B5yUF-‐9B8s9Y-‐9B5yUc-‐9B8s9w-‐4N3HLD-‐9K83R2-‐9K83Rv-‐9K83RH-‐9K83QV-‐9qpfLw-‐9qpgs5-‐9qmdR4-‐9qmdFK-‐9qpfWE-‐b1nif-‐ b6t81-‐5K9s6W-‐5K5cFe-‐b3pFd-‐ihHPKa-‐5K5cQP-‐5K5cPx-‐5K5cuM-‐b6tdp-‐bEbAH-‐9LrXtb-‐9LpaGr-‐b3paW • hGps://www.flickr.com/photos/trysil/8380446414/sizes/c/in/photolist-‐dLxYKq-‐4Dz3BA-‐9vvRSi-‐3buP51-‐6dwuKe-‐6dm7EC-‐m5QZNv-‐4KcWpW-‐ iFXGG4-‐4V6jJL-‐aPgGtr-‐axGgKc-‐6dgYBz-‐f3sX1i-‐2E4Lzr-‐yBEJw-‐4YoFfK-‐f3sZVg-‐f3H2nf-‐kWXPB-‐4Qvds5-‐bGff56-‐GFM1t-‐jvCLKq-‐iTTeq-‐ d9aAzU-‐386KDt-‐23fJvg-‐mWrQjz-‐Q86Gg-‐6u5tT9-‐fgbL71-‐hYJaps-‐ddCuKe-‐eQ9hjh-‐biMnEz-‐87QzZ9-‐6MuGCE-‐ejrQVf-‐ eSTico-‐6dgRMP-‐6cCDAM-‐akENss-‐9F45nm-‐vNvi3-‐4nhJeX-‐iCT7CE-‐ejgDyH-‐2tskim-‐4Gf3Ti-‐97Xaf/ • hGps://www.flickr.com/photos/roadsidepictures/2607218595/sizes/z/in/photolist-‐4YoFfK-‐f3sZVg-‐4nhJeX-‐iCT7CE-‐f3H2nf-‐kWXPB-‐4Qvds5-‐ bGff56-‐GFM1t-‐jvCLKq-‐iTTeq-‐ejgDyH-‐2tskim-‐4Gf3Ti-‐97Xaf-‐d9aAzU-‐386KDt-‐mWGNZR-‐fn5HdP-‐23fJvg-‐mWrQjz-‐Q86Gg-‐4KNCNu-‐ beQajx-‐6faghC-‐6u5tT9-‐fgbL71-‐8zrnFm-‐a5Bf8Z-‐f3t2mc-‐6d1Mrv-‐5D22j7-‐hYJaps-‐ddCuKe-‐eQ9hjh-‐biMnEz-‐87QzZ9-‐dwS1nV-‐7TZjLV-‐ dxf2AE-‐7ffFK1-‐hVDFB1-‐6nsYj-‐hvBMJD-‐dQvezh-‐5D22j3-‐aStm3z-‐5VMtwZ-‐dk2S2i-‐6f6DPZ-‐3Ycrn9/ • hGp://www.mul=familyinsiders.com/mul=family-‐blogs/people-‐love-‐us-‐on-‐yelp • hGps://www.flickr.com/photos/lifeisaprayer/3346288138/sizes/z/in/photolist-‐66GAT5-‐QoKMN-‐itjysg-‐zWvFc-‐fqQCmv-‐ eakXBD-‐6nQ8E-‐5EqV3b-‐4zQQ5M-‐5yk97L-‐5nUpvY-‐h6XhYL-‐h6XgAW-‐8Lo3YD-‐h6Xbzo-‐8bThxW-‐y8e76-‐47nc3N-‐ JTKAX-‐31JdM-‐8bQ6SH-‐4uHRPi-‐9uhAtv-‐4CckKu-‐eakWZp-‐yyNRf-‐8XbXz-‐4LZpGt-‐7FQPtw-‐4ku6Bk-‐4C7Vjn-‐h6YjRk-‐fgvqs1-‐5wyD9V-‐5Gweeb-‐ f7Nj8-‐h6YrWc-‐6FMXYH-‐2Apz4f-‐2TqYAf-‐9ZXibS-‐e44op-‐8bQAvx-‐8bQipp-‐8bTzAA-‐8bQcgH-‐8bQ1Wr-‐8bPUV8-‐itk8WS-‐5XqgCz-‐9tNWTn/ • hGp://chaGback.com/home.htm • hGp://mashable.com/2011/08/29/facebook-‐marke=ng-‐restaurants/l • hGps://www.flickr.com/photos/51035555243@N01/161547780/in/photolist-‐fgYwy-‐6kaWZr-‐5czv4R-‐cCJFgS-‐atjeFN-‐i6ycgb-‐bC3ecm-‐6fWNVd-‐ otcb1-‐jJxYi6-‐frdUws-‐anybkk-‐b8v41B-‐3Jj11-‐J7Cqb-‐4P3oW4-‐7ZjceF-‐ddDrx1-‐buRLHu-‐bjW4QG-‐55pJxp-‐eTPsQR-‐4P7CJA-‐bxQXSi-‐9F4wJc-‐ ebPZha-‐dgkkkb-‐8Dz2hm-‐5zzFkT-‐72t8Fh-‐c8b6rG-‐4P7CVN-‐ggfK3t-‐4nL9AJ-‐eQqpih-‐4YDTRY-‐auCPGH-‐eLCG45-‐ rsDv-‐4P3oHP-‐4P3oxT-‐4oX6pM-‐32x9rC-‐n7BBY2-‐4oPGjj-‐4oPG61-‐4P3p9z-‐aB55bP-‐hc8djW-‐b8dD8t-‐fUbjs8
- 20. Sources • hGp://www.urbanspoon.com/r/22/334603/restaurant/Phoenix/Central-‐ScoGsdale/Amys-‐Baking-‐Company-‐ ScoGsdale • hGp://au.ib=mes.com/ar=cles/521149/20131111/amy-‐s-‐baking-‐company-‐reddit-‐yelp-‐kitchen.htm#.U3-‐aKs2Ai5I • hGp://www.huffingtonpost.com/2013/05/22/amys-‐baking-‐company-‐reopens_n_3318720.html • hGp://www.androidtapp.com/tripadvisor/ • hGp://www.forbes.com/fdc/welcome_mjx.shtml • hGps://www.flickr.com/photos/pranavbhaG/7318761324/sizes/c/in/photolist-‐c9JyL5-‐3mjAp-‐aimR-‐ aU23vt-‐9MHfTC-‐BzN4B-‐eH8X6q-‐6ry4tK-‐du97A2-‐78HhPZ-‐aRS7vB-‐njymnj-‐52R6GQ-‐sibqM-‐ bkd5BX-‐8mg9Gu-‐6ENk7i-‐6NnPsX-‐7jVNvu-‐4bp5wW-‐6DRusi-‐ ajoY4g-‐6DVuRh-‐3GLXH-‐5WReMM-‐75nzQM-‐9YLoUg-‐7ZvQDG-‐8qPUux-‐3QjeUj-‐hm2baV-‐9JTqox-‐7HQcdb-‐ a8qzF4-‐2e5Rj-‐dTSGbs-‐4Uzhni-‐iZxMLz-‐vSPBk-‐aQ5cdg-‐ AkoY-‐5nRYB6-‐5XRCuE-‐6UP18u-‐5LYLtm-‐6icJY5-‐4JU3pe-‐6DVCkG-‐kAiWpL-‐4s4ErX-‐6DRzpF/ • hGp://www41.statcan.gc.ca/2006/0163/ceb0163_002-‐eng.htm • hGps://www.flickr.com/photos/mliu92/6802322320/sizes/c/in/photolist-‐bn6Frj-‐nCAtFm-‐cjLN2b-‐71G1UR-‐6Tsotj-‐ mDYR3v-‐fzNDGD-‐4BApid-‐4Eq56M-‐4tgR5C-‐37WqpC-‐e4Cvy-‐6Ve3j6-‐dnPG74-‐6A1V3e-‐6A1ULx-‐6A64Sq-‐czy1jN-‐ dnPD9F-‐6A1WKi-‐6A1Vxp-‐6A1Vgp-‐6A1W6K-‐6A64Eo-‐czxF9j-‐czxJRG-‐4W8rvE-‐czy3u7-‐czxUVN-‐czxRUQ-‐czxNS7-‐ czxQAN-‐czxXWS-‐czxNiE-‐czxL7Q-‐czy4Sq-‐czxHMU-‐czxGx7-‐czy6pN-‐czxTz3-‐czxSPG-‐czy2oh-‐czxWaA-‐czxRjj-‐czxMhh-‐ czxYRj-‐dBvvqT-‐jAskQA-‐dJJaMa-‐3Xyky-‐kiSyTX/ • hGp://www.hbs.edu/faculty/Publica=on%20Files/12-‐016.pdf • hGp://www.yelp.ca/biz/granville-‐island-‐public-‐market-‐vancouver