Boost Bristol networking event for small business owners. Topic was sales and marketing and the roles

1. Welcome to
Boost Bristol!
Bringing sales and
marketing together
Feel free to tweet…
@boostbristol #boostbristol
@aliedgar13 @rinhamburgh

2. It’s #NationalCupCakeWeek
Massive thanks to Jo from
Hey Cupcakes (find them on
Facebook) for donating these
fantastic cakes!

3. Tonight’s speakers
Bringing Marketing & Sales
Together
 The roles of Marketing & Sales – Alex
McArthur
 Content marketing – Rin Hamburgh
 The Sales Side – Alison Edgar

4. Tonight’s speakers
Bringing Marketing & Sales
Together
 The roles of Marketing & Sales – Alex
McArthur
 Content marketing – Rin Hamburgh
 The Sales Side – Alison Edgar

5. What is marketing & sales
“Marketing is the activity and processes for
creating, communicating, delivering, and
exchanging offerings that have value for
customers, clients, partners, and society at
large”.
“Sales is the process of persuading customers to
purchase the company’s product or service.”
*definitions. Philip Kotler

6. What is marketing & sales
Marketing
Sales

7. Marketing Sales
Marketing drives demand for
the product or service
Sales fulfils the demand
Marketing starts building a
relationship with confidence
and trust
Sales fulfils the promise, turns
up on time and meets
expectations
Marketing involves getting the
the product or service in front
of the customer;
Sales involves getting the
product or service to the
customer
Marketing is the activity of
opening
Sales is the activity of closing
The role of marketing & sales

8. Attention
Review
Interest
Desire
Action
Sales & marketing process –
New customers
Social media (T, LI) , case studies,
testimonials, PR, DM (e-mail
marketing, telemarketing)
Customers check validity on website and via
buying group (case studies, testimonials,
blogs, ask existing customers)
Product demo, with sales phone call,
review testimonials and case studies
Quote document, review, follow up phone
call and feedback.
SALE MADE
Ongoing customer support including webinars, support
pledge, customer newsletter, annual review
(marketing)

9. How to measure /KPIs
Marketing Sales
Market brand awareness
(advertising, PR,
sponsorship)
Pipeline integrity
Customer engagement
(CTRS, events, sampling)
Duration of the sales cycle (<
or >)
Customer experience
(reviews, endorsements, case
studies)
Conversion and WIN
(average sale value,
conversion rate)

10. Guest speakers
Content marketing
Rin Hamburgh
www.rin-hamburgh.co.uk
The Sales Side
Alison Edgar
www.salescoachingsolutions.co.uk

11. Thank you
A total of £575.00 so far this year for our
chosen charity, Young Enterprise West of
England.

12. Before you go…
 Our next event is on Tuesday 28th November
 Please fill in the feedback forms
 Want to submit a guest blog?
 Don’t forget to keep in touch!
Twitter - @boostbristol
LinkedIn – BoostBristol