Marriott's Travel Brilliantly program allows customers and prospective customers to jointly develop new ideas with Marriott to improve the travel experience. Through the Travel Brilliantly platform, customers can submit ideas in categories like technology, food and beverage, and design. Selected ideas will be featured on the TravelBrilliantly website. The document provides an example idea where guests could submit photos and tips from their stays at Marriott properties, which would be displayed digitally in the hotels to create an up-to-date travel guide for other guests.

1. MARRIOTT’S TRAVEL
BRILLIANTLY
Zak – Alexandra - Cyril

2. Co-Creation
• Co-Creation : management initiative between
Marriot and their customers (or prospect
costumers) in order to jointly produce a
mutually valued outcome.

3. How does Co-creation change Travel
• Marriott values the ideas of their customers in
order to always innovate and respond to their
customers wishes. They engage future
generations giving them a voice in co creating
the future of travel.

4. How does the program work ?
Customers submit their ideas choosing a
category (technology, F&B, style & design ...)
through the Marriott Travel Brilliantly
platform.
Marriott may contact you via social media. The
selected ideas will be featured on
TravelBrilliantly.com.
Limit: only available for US, UK and Canada
residents.

5. The good idea
• Have large digital panels in The Marriott in
strategic locations, e.g. lifts, reception, gym.
Current and past guests can then submit (online)
photos, drawings and travel tips from their stay,
which are then shown on the digital wall, e.g. a
photo of a restaurant they went to and a review
of it or an unusual sight they saw. They can then
accrue points at the Marriott for their
submissions. The entries onto the wall would
constantly change, creating an up-to-date travel
guide for guests.