How Profitable is the Hotel Industry? National Hotels Association

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JUST HOW PROFITABLE IS THE HOTEL INDUSTRY?

DIFFERENT PRODUCT - SAME INDUSTRY….REAL ESTATE!!

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How Profitable is the Hotel Industry? National Hotels Association

  1. 1. JUST HOW PROFITABLE IS THE HOTEL INDUSTRY? DIFFERENT PRODUCT - SAME INDUSTRY…. REAL ESTATE!!
  2. 2. Different types of Real Estate Residential Commercial Industrial Agriculture Special Purpose What do they all have in common? SQUARE FOOTAGE!!!
  3. 3. Why National Hotels Association We are unique in the market place because of our NICHE marketing & BRANDING We own over 50 NICHE Brands: Athletes.Travel VegasDeals.Travel Realtor.Travel 800.Travel EDM.Travel
  4. 4. This differentiates us from all other online retailers who practice: The Shotgun Marketing approach As a supplier we take advantage of: Niche Markets Niche Marketing allows us to target specific groups of people. In turn, increases our BUYING POWER through AGGREGATION. By aggregating the data ($ amounts spent) of so many niche markets, we are able to determine the volume of square footage we will sell MORE ACCURATELY!!
  5. 5. MARKETING (Channels of Exposure) Word of Mouth - Check in / Check out Process Creates personal experiences people share via Testimonies Social Media - Technology meets Human experiences We built our apps to engage with social media allowing people to share their experiences and engage with friends, family, and followers Digital impressions - all the social media postings made by satisfied customers and clients Traditional avenue - Branding
  6. 6. DISTRIBUTION (Delivery Methods) Original Brick n Mortar Method: B2B Distribution - Allows control of Mark up and Profit Margins Version 2.0 Click n Mortar Method: Mobile App Technology & B2C - Set Mark up / Profit Margin - Global Potential - Hands free / More time freedom
  7. 7. SUPPORT Support Organization 1st tier - NHA NHA corporate staff have over 25 years combined experience in customer service, reservations, accounting, and training 2nd tier - Niche Market URL's Brokers of individual Niche URL's are experts in their perspective fields of business 3rd tier - Market Support The hospitality industry itself has a wealth of tools and continuing education for those interested enough to seek it out
  8. 8. There’s over 28,000,000 square footage on the 4 mile Vegas Strip that can be sold! BY THE DAY!!
  9. 9. IF YOU COULD TRAVEL, WHERE WOULD YOU GO? SPAIN ~ ITALY ~ MOROCCO ~ BRAZIL ~ VEGAS ~ MIAMI ~ CALIFORNIA ~ NEW YORK ~ ATLANTA ~ HAWAII MOST SO. CAL PEOPLE DON’T CONSIDER GOING TO TEMECULA, PALM SPRINGS, SAN DIEGO, OR VEGAS FOR A DAY OR TWO GOING ON VACATION! Forget about going on vacation for now… Let’s just talk about those short 2 to 3 days Vegas trips! 26% of the 39,727,022 (2012) annual visitors are from So. Cal 10,329,026 x 3.7nights x $108 = $4,127,478,678
  10. 10. BENEFITS Generate Leads - all Niche URL's have Brand Loyal clients NHA aims to pursue "clients", not customers - customers buy because of price - clients buy because of relationship All tools and training provided Reallocate current advertising budget - $99/mo. access to Booking Engine - Generate Leads

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