How Profitable is the Hotel Industry? National Hotels Association
JUST HOW PROFITABLE IS
THE HOTEL INDUSTRY?
DIFFERENT PRODUCT - SAME INDUSTRY….
Different types of Real Estate
What do they all have in common?
Why National Hotels Association
We are unique in the market place because of our
NICHE marketing & BRANDING
We own over 50 NICHE
This differentiates us from all other online retailers who practice:
The Shotgun Marketing approach
As a supplier we take advantage
of: Niche Markets
Niche Marketing allows us to target specific groups of people.
In turn, increases our BUYING POWER through
AGGREGATION. By aggregating the data ($ amounts spent)
of so many niche markets, we are able to determine the
volume of square footage we will sell MORE ACCURATELY!!
(Channels of Exposure)
Word of Mouth - Check in / Check out Process
Creates personal experiences people share via Testimonies
Social Media - Technology meets Human experiences
We built our apps to engage with social media allowing
people to share their experiences and engage with
friends, family, and followers
Digital impressions - all the social media postings
made by satisfied customers and clients
Traditional avenue - Branding
Original Brick n Mortar Method:
- Allows control of Mark up and Profit Margins
Version 2.0 Click n Mortar Method:
Mobile App Technology & B2C
- Set Mark up / Profit Margin
- Global Potential
- Hands free / More time freedom
1st tier - NHA
NHA corporate staff have over 25 years combined experience
in customer service, reservations, accounting, and training
2nd tier - Niche Market URL's
Brokers of individual Niche URL's are experts in
their perspective fields of business
3rd tier - Market Support
The hospitality industry itself has a wealth of tools and continuing
education for those interested enough to seek it out
There’s over 28,000,000 square footage
on the 4 mile Vegas Strip that can be sold!
BY THE DAY!!
IF YOU COULD TRAVEL, WHERE WOULD YOU GO?
SPAIN ~ ITALY ~ MOROCCO ~ BRAZIL ~ VEGAS ~ MIAMI
~ CALIFORNIA ~ NEW YORK ~ ATLANTA ~ HAWAII
MOST SO. CAL PEOPLE DON’T CONSIDER GOING
TO TEMECULA, PALM SPRINGS, SAN DIEGO, OR
VEGAS FOR A DAY OR TWO GOING ON VACATION!
Forget about going on vacation for now…
Let’s just talk about those short 2 to 3 days Vegas trips!
26% of the 39,727,022 (2012) annual visitors are from So. Cal
10,329,026 x 3.7nights x $108 = $4,127,478,678
- all Niche URL's have Brand Loyal clients
NHA aims to pursue "clients", not customers
- customers buy because of price
- clients buy because of relationship
All tools and training provided
Reallocate current advertising budget
access to Booking Engine
- Generate Leads