1. TURBAN
Sovereign
N o v e m b e r 23 , 20 1 5
M D S E 3 250
P r o d u c t D e v e l o p m e n t
I I
F i n a l P r o j e c t
A l e x a n d r a C a b a l l e r o
L a n a M u f l e h
M i c h e l l e P r o s s e r
FALL / Winter
2017
B y L A M
2. TURBAN
Sovereign
Business Plan
Company Name is LAM
Private Brand Name: Sovereign Turban
Our goal is to fully recognize and cater to the wishes of our
customers. We have turned fashion into a modest affordable look,
thus our customers appreciate that. Our customers walk into a line
of culture, art, and values. This becomes instantly appealing to them.
Product Category: Women’s apparel
Moderate Price Point
Size Ranges are 0 -18
3. TURBAN
Sovereign
Target Market
Age range is 18-30
Our customer is a fashionable young woman who values and truly
thrives for the unique comfortable stylish look.
Working woman, she still takes care of her appearance though her
wardrobe.
She lives in the city, and she is successful.
Moderate price rage for women that want style at a decent price.
She splurges on brands such as Ralph Lauran and Loft, but she is
extremely loyal to LAM.
5. TURBAN
Sovereign
Analysis of Inspirational Garment
Couture FW 2014 Mustard Velvet Dress $3,460
www.nicolasjebran.com
Polyester/elastane/polyamide
The Nicolas Jebran customer craves one of kind
designer gowns with a unique touch. The
customer mainly wears the beautifully made
gowns down the red carpet or high status
events.
UPDATES: Using cheaper materials, and less
trim. Only using 2 colors.
Strengths
• Unique
• High
quality
Opportunities
s
• Mass
production
n
• Lower cost
Weakness
• Expensive
Challenges
• Lower cost
7. TURBAN
SovereignJ UMPSUIT
Available Colors: Peony, Black Roman
Emerald Crest, Warm Water
Fiber Content: Polyester, Spandex / Lining: Polyester
Care: Machine wash cold, do not bleach, hang
dry
Retail Price: $49.95
Description: Ready for a night out, this tuxedo
jumpsuit provides elegance and comfort in one. The
crisp design gives a tailored look on all sizes.
Offered in three bold colors ranging from size XS-
XL.
FW 2016 Sovereign Turban by LAM
Mirrored
8. TURBAN
SovereignT OP
FW 2016 Sovereign Turban by LAM
Available Colors: Persian Pink, Tigers Blood, Liquid
Gold, Emerald Crest, Arabian sea, Royal Jester
Fiber Content: Cotton/Polyester/Spandex
Care: Machine wash cold, do not bleach, hang dry
Retail Price: $29.99
Description: This stylish crossover crop top is a
must have in every fashionistas closet. This
comfortable, versatile top comes in many eye popping
colors to give our girl a trendy statement without
sacrificing comfort and fit. Sizes range from XS-XL
Majestic
9. TURBAN
SovereignCOAT
Available Colors: Royal Jester/Peony/Persian
Pink/Desert Knight, Emerald Crest/Tigers Blood
Desert Knight
Fiber Content: Polyester/Viscose, cotton, polyester
Care: Dry Clean
Retail Price: $89.95
Description: Whether cruising downtown or
attending
an event, this stylish coat will be the life of the party.
The coat is a mixture of matte faux leather and vibrant
velvet details. The coat sits comfortably above the knee
and is paired with a faux leather belt to give an
hourglass silhouette. Sizes range from XS - XL
FW 2016 Sovereign Turban by LAM
Free-flow
10. TURBAN
SovereignSKIRT
Available Colors: Emerald Crest, Cool Water, Joyal
Jester, Warm Water, Tigers Blood
Fiber Content: Polyester, Spandex
Care: Machine wash cold with like colors, hang
dry
Retail Price: $39.99
Description: The Dare to flare skirt will have
others
look twice. The skirt has a cinched in waist and
volume on the bottom to give an hourglass silhouette.
The skirt falls at a comfortable mid calf length. The
skirt is a bright statement for any outfit because of
the wide range of vibrant colors. Sizes range from 0 -
18
FW 2016 Sovereign Turban by LAM
Dare to flare
11. TURBAN
SovereignT ROUSER
Available Colors: Peony, Emerald Crest, Desert
Knight, Cool Water.
Fiber Content: Polyester, spandex
Care: Machine wash cold, do not bleach, tumble
dry low
Retail Price: $45.95
Description: Ready for a casual day out, this
high-waisted trouser provides great fit and
mobility. This flattering silhouette comes and
many fun and neutral colors. Sizes range from 0 -
18
FW 2016 Sovereign Turban by LAM
Crowned
12. TURBAN
SovereignDRESS
Available Colors: Liquid Gold, Arabian Sea
Fiber Content: Polyester
Care: Machine wash cold, do not bleach, tumble
dry low
Retail Price: $60.99
Description: Giving you softness, vibrant colors
and elegance all in one dress. This flattering dress
is floor-length coming in one fun color
combination. Sizes range from 0 - 18
FW 2016 Sovereign Turban by LAM
Lovely Velvet
