This document outlines a business plan for a clothing line called Sovereign Turban by LAM. It includes descriptions of target customers as fashionable young women aged 18-30, and proposed apparel items for the Fall/Winter 2017 line including jumpsuits, tops, coats, skirts, trousers, and dresses made from materials like polyester, cotton, and velvet in various colors. Product prices range from $29.99 to $89.95. The goal is to cater to customer wishes for modest, affordable, and unique fashion.

1. TURBAN
Sovereign
N o v e m b e r 23 , 20 1 5
M D S E 3 250
P r o d u c t D e v e l o p m e n t
I I
F i n a l P r o j e c t
A l e x a n d r a C a b a l l e r o
L a n a M u f l e h
M i c h e l l e P r o s s e r
FALL / Winter
2017
B y L A M

2. TURBAN
Sovereign
Business Plan
 Company Name is LAM
 Private Brand Name: Sovereign Turban
 Our goal is to fully recognize and cater to the wishes of our
customers. We have turned fashion into a modest affordable look,
thus our customers appreciate that. Our customers walk into a line
of culture, art, and values. This becomes instantly appealing to them.
 Product Category: Women’s apparel
 Moderate Price Point
 Size Ranges are 0 -18

3. TURBAN
Sovereign
Target Market
 Age range is 18-30
 Our customer is a fashionable young woman who values and truly
thrives for the unique comfortable stylish look.
 Working woman, she still takes care of her appearance though her
wardrobe.
 She lives in the city, and she is successful.
 Moderate price rage for women that want style at a decent price.
 She splurges on brands such as Ralph Lauran and Loft, but she is
extremely loyal to LAM.

4. TURBAN
Sovereign

5. TURBAN
Sovereign
Analysis of Inspirational Garment
 Couture FW 2014 Mustard Velvet Dress $3,460
 www.nicolasjebran.com
 Polyester/elastane/polyamide
 The Nicolas Jebran customer craves one of kind
designer gowns with a unique touch. The
customer mainly wears the beautifully made
gowns down the red carpet or high status
events.
 UPDATES: Using cheaper materials, and less
trim.
Strengths
• Unique
• High
quality
Opportunities
s
• Mass
production
n
• Lower cost
Weakness
• Expensive
Challenges
• Lower cost

6. TURBAN
SovereignSOVEREIGN TURB AN
Apparel Line Page
FW 2017

7. TURBAN
SovereignJ UMPSUIT
 Available Colors: Emerald Crest, Arabian Sea,
Black Roman
 Fiber Content: Polyester, Spandex / Lining:
Polyester
 Care: Machine wash cold, do not bleach, hang
dry
 Retail Price: $49.95
 Description: Ready for a night out, this tuxedo
jumpsuit provides elegance and comfort in one. The
crisp design gives a tailored look on all sizes.
Offered in three bold colors ranging from size XS-
XL.
FW 2016 Sovereign Turban by LAM
Mirrored

8. TURBAN
SovereignT OP
FW 2016 Sovereign Turban by LAM
 Available Colors: Emerald Crest, Liquid Gold,
Peony, Arabian sea, Tigers Blood, Persian Pink,
Royal Jester
 Fiber Content: Cotton/Polyester/Spandex
 Care: Machine wash cold, do not bleach, hang dry
 Retail Price: $29.99
 Description: This stylish crossover crop top is a
must have in every fashionistas closet. This
comfortable, versatile top comes in many eye popping
colors to give our girl a trendy statement without
sacrificing comfort and fit. Sizes range from XS-XL
Majestic

9. TURBAN
SovereignCOAT
 Available Colors: Royal Jester, Black Roman ,
Emerald Crest, Persian Pink, Desert Knight, Tigers
Blood, Peony
 Fiber Content: Polyester/Viscose, cotton, polyester
 Care: Dry Clean
 Retail Price: $89.95
 Description: Whether cruising downtown or
attending
an event, this stylish coat will be the life of the party.
The coat is a mixture of matte faux leather and vibrant
velvet details. The coat sits comfortably above the knee
and is paired with a faux leather belt to give an
hourglass silhouette. Sizes range from XS - XL
FW 2016 Sovereign Turban by LAM
Free-flow

10. TURBAN
SovereignSKIRT
 Available Colors:, Royal Jester, Emerald Crest,
Tigers Blood, Liquid Gold
 Fiber Content: Polyester, Spandex
 Care: Machine wash cold with like colors, hang
dry
 Retail Price: $39.99
 Description: The Dare to flare skirt will have
others
look twice. The skirt has a cinched in waist and
volume on the bottom to give an hourglass silhouette.
The skirt falls at a comfortable mid calf length. The
skirt is a bright statement for any outfit because of
the wide range of vibrant colors. Sizes range from 0 -
18
FW 2016 Sovereign Turban by LAM
Dare to flare

11. TURBAN
SovereignT ROUSER
 Available Colors: Desert Knight, Tigers Blood,
Peony, Black Roman, Royal Jester
 Fiber Content: Polyester, spandex
 Care: Machine wash cold, do not bleach, tumble
dry low
 Retail Price: $45.95
 Description: Ready for a casual day out, this
high-waisted trouser provides great fit and
mobility. This flattering silhouette comes and
many fun and neutral colors. Sizes range from 0 -
18
FW 2016 Sovereign Turban by LAM
Crowned

12. TURBAN
SovereignDRESS
 Available Colors: Desert Knight, Tigers Blood,
Peony, Black Roman, Royal Jester
 Fiber Content: Polyester
 Care: Machine wash cold, do not bleach, tumble
dry low
 Retail Price: $60.99
 Description: Giving you softness, vibrant colors
and elegance all in one dress. This flattering dress
is floor-length coming in one fun color
combination. Sizes range from 0 - 18
FW 2016 Sovereign Turban by LAM
Lovely Velvet

13. TURBAN
Sovereign
Price: $49.95

14. TURBAN
Sovereign