The growth of youtube as a way of consuming music video.

1. The Growth of YouTube As A
Way of Consuming Music
Video

2. The Effect YouTube’s Growth Had On MTV
YouTube has overthrown many other social media websites as they
allow you to stream music videos for free 24/7. The rise of YouTube
forced TV channels like MTV to substitute music videos for
entertainment shows. As it was “easier” to watch on YouTube.

3. Most Popular Music Videos On YouTube
“Gangnam Style” - PSY is the most
viewed Music video on YouTube, with
2.8 billion views and 12 million likes.
The second most viewed Music Video on
YouTube was “See you again” – Wiz
Khalifa, wih 2.7 billion views and 14
million likes.
Both of these videos success promoted YouTube
attracting a wider audience to use their website.

4. Competition
YouTube competes with many other social media websites on the topic
of music videos due to the ever increasing popularity of music/music
videos. Its competition consists of SPOTIFY, ITUNES AND SOUNDCLOUD.
YouTube is under constant threat from its competitors as they also
promote free streaming of music. However, the competitors do not have
music videos. Meaning that if they were to overthrow YouTube then
music videos will become useless.

5. The Effect Music Videos Have Had On the
Growth of YouTube
YouTube has allowed billions of people to watch music videos for free
online. Music videos have helped YouTube grow in popularity by almost
60%. As there are only a limited amount of websites that can show the
videos for free YouTube was able to become largely popular, enabling it
to be easily accessed due to the upcoming rise of technology. For
example, YouTube is available as an app on your mobile devices and on a
website. Further allowing music videos to grow.