Presentation_1371997361000

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Presentation_1371997361000

  1. 1.    Kosovo  –  Online                                                  Nora  Zhilivoda  
  2. 2. SUMMARY    v Our  business  will  be  called  Kosovo-­‐Online    v     Informa7on  about:  ins7tu7ons,      embassies,  businesses,  government,  shopping  centre,  agencies,  hotels,  etc  v   Upda7ng  dates  of  events,  fairs,  conferences  v   2  months  developing  website,  1  month  marke7ng  
  3. 3. SERVICE  -­‐  SITEMAP
  4. 4. WEBSITE                              
  5. 5. TARGET  MARKET    v Kosovar  popula7on  v   Migrant  v   Businesses  (Hotels,  universi7es,  SME,  restaurants,  etc)  
  6. 6. MARKET  TRENDS  v     Consumer  behavior  v     Brand  awareness  v     Other    pages  are  in  the  market  long  7me      v     Kosovaguide,  kahmeshku,  beinkosovo,  promote  tourism    
  7. 7.  SWOT  Analyse  Strength Weaknesses Opportunity ThreatsThere is no samewebsiteNew websitefor theconsumerPenetration intothe market, withnew design,specific websiteLack informationfor the consumerSaving time  Not enoughbudgetExpansion inregional marketAttractive design No website updatefrom other websiteMore than 3000emails databaseDifferent funds:Unicef lab, Yep,world bank
  8. 8. MARKETING  STRATEGY  v BTL activitiesv  Newsletterv  Social mediav  Direct marketingv  Special prices
  9. 9. SALES  STRATEGY  v Direct  presenta7on  to  the  company  v   Fix  price  for  promo7ng  the  events  
  10. 10.    THANK  YOU  FOR  YOUR  ATTENTATION    

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