Presentation_1371997361000

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Alexander Nevidimov

Business News & Politics

SUMMARY

v Our
business
will
be
called
'Kosovo-‐Online

v 

Informa7on
about:
ins7tu7ons,

embassies,
businesses,
government,

shopping
centre,
agencies,
hotels,
etc

v 
Upda7ng
dates
of
events,
fairs,

conferences

v 
2
months
developing
website,
1
month

marke7ng

TARGET
MARKET

v Kosovar
popula7on

v 
Migrant

v 
Businesses
(Hotels,
universi7es,
SME,

restaurants,
etc)

SWOT
Analyse

Strength Weaknesses Opportunity Threats
There is no same
website
New website
for the
consumer
Penetration into
the market, with
new design,
specific website
Lack information
for the consumer
Saving time
Not enough
budget
Expansion in
regional market
Attractive design No website update
from other website
More than 3000
emails database
Different funds:
Unicef lab, Yep,
world bank

MARKETING
STRATEGY

v BTL activities
v  Newsletter
v  Social media
v  Direct marketing
v  Special prices

SALES
STRATEGY

v Direct
presenta7on
to
the
company

v 
Fix
price
for
promo7ng
the
events

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Presentation_1371997361000

1. Kosovo – Online Nora Zhilivoda

2. SUMMARY v Our business will be called 'Kosovo-‐Online v  Informa7on about: ins7tu7ons, embassies, businesses, government, shopping centre, agencies, hotels, etc v  Upda7ng dates of events, fairs, conferences v  2 months developing website, 1 month marke7ng

3. SERVICE -‐ SITEMAP

4. WEBSITE

5. TARGET MARKET v Kosovar popula7on v  Migrant v  Businesses (Hotels, universi7es, SME, restaurants, etc)

6. MARKET TRENDS v  Consumer behavior v  Brand awareness v  Other pages are in the market long 7me v  Kosovaguide, kahmeshku, beinkosovo, promote tourism

7. SWOT Analyse Strength Weaknesses Opportunity Threats There is no same website New website for the consumer Penetration into the market, with new design, specific website Lack information for the consumer Saving time Not enough budget Expansion in regional market Attractive design No website update from other website More than 3000 emails database Different funds: Unicef lab, Yep, world bank

8. MARKETING STRATEGY v BTL activities v  Newsletter v  Social media v  Direct marketing v  Special prices

9. SALES STRATEGY v Direct presenta7on to the company v  Fix price for promo7ng the events

10. THANK YOU FOR YOUR ATTENTATION

Presentation_1371997361000

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