Quiz Jr. and some Manovich

2. Today
1) Quiz: the redemption (I hope)
2) Lev Manovich: genius as learned by
proxy
3) Activity: 5 principles in action
4) A little Photoshop work time
5) Homework

3. So, the quiz…

4. So let’s try again
Hopefully the quiz on Thursday served to motivate you to do
the readings for today.  If not, we might have to keep doing
this until we get the desired result.
Get out a piece of paper. If you don’t have paper, it’s all good,
I’ll provide you with a piece.

5. Question 1
What was one of the images included in the
Eat Me, Drink Me, Push Me reading?

6. Question 2
What is one of the 5 principles of New Media?

7. Question 3
True or False: the 5 principles of new media
were created by John Malkovich.

8. Question 4
Why do the five principles of new media
matter?

9. Question 5
What do the G, U and I stand for in GUI
(pronounced “Gooey”)?

11. The Five Principles of
New (or Digital) Media
As enumerated by Lev Manovich in The
Language of New Media:
1)Numerical Representation
2)Modularity
3)Automation
4)Variability
5)Transcoding

12. Numerical
Representation
Basically, what this means is that everything in
digital media exists as code (literally reducable
to binary code).
Why is that important?
You tell me.

13. 0100100101110100001000000110110101100101011000010110111001110
0110010000001110100011010000110000101110100001000000110000101
1011000110110000100000011101110111001001101001011101000110100
1011011100110011100100000011010010111001100100000011011100110
1111011101110010000001100001011011000111001101101111001000000
1100100011000010111010001100001001011000010000001100001011011
1001100100001000000110100101110100001000000110001101100001011
0111000100000011000100110010100100000011011010110000101101110
0110100101110000011101010110110001100001011101000110010101100
1000010000001110111011010010111010001101000001000000110000101
1011000110110000100000011101000110100001100101001000000111010
0011100100110100101100011011010110111001100100000011011110110
0110001000000110001101101111011011010111000001110101011101000
1100101011100100010000001100001011011100110010000100000011011
0101100001011000110110100001101001011011100110010100100000011
1000001110010011011110110011101110010011000010110110101101101
0110100101101110011001110010000000101110

14. Modularity
Modularity refers to the ability of new
media pieces to be taken as “pieces” and
reassembled into different wholes.
For example, I can place a “widget” with
my Twitter feed on my website, or on
my desktop, or send it to my phone. It’s
the same “twitter” content, but it fits
into a nifty little “module” for reuse.

15. Modularity
Modularity refers to the ability of new
media pieces to be taken as “pieces” and
reassembled into different wholes.
For example, I can place a “widget” with
my Twitter feed on my website, or on
my desktop, or send it to my phone. It’s
the same “twitter” content, but it fits
into a nifty little “module” for reuse.

16. Automation
Automation, in Manovich’s pentad, is the
ability of software (or hardware) to allow for
the manipulation of data using templates or
other tools.
Quickmeme.com is an example. iMovie is an
example.

18. Variability
Variability means that there is more
than one way to experience a new
media creation.
Quick! Everyone go to Google. I know
that Michael Jordan and Scottie Pippen
were on all six Chicago Bulls world
championship teams. Find out who the
other 3 starters were on the 1997-98
team.

20. Transcoding
Transcoding is the conversion of something from
one media to another. For example, I keep
asking you to remember to save your Photoshop
documents (PSDs) as .jpg or .png files. This is a
transcoding action.
Transcoding has much deeper implications,
however, for audio and video, since algorithms
allow once huge raw media files to be
compressed and shared (e.g. mp3 files)

21. These become important
As ways for us to consider the
differences in writing, art,
communication and consumption in
digital culture.
How do you see these issues as having a
profound impact on how we create and
share?

22. Another Photoshop
Activity
To keep us moving toward our goals of
creating the best possible visual-verbal
argument, I want us to pop into Photoshop
and do this: create something relatively
quickly that relates to your focal topic AND
incorporates one of the five principles of new
media. Hint: modularity and variability will
be easier than the other three. :)

23. Next class
For class, read: The Big Triangle and
McCloud on Comics
Next class we will introduce the next
project (the visual, verbal, aural
argument) and we will talk briefly
about your mid-term, which is a week
from today.