3. Our natural feeling and beautiful imagery will
connect people to their innate human desire to
get outside, enjoy friendly competition and be
in a community they want to be in.
4.
5.
6.
7. TRAILS
Lawrence, Kansas
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EVENTS
Moab, Utah
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Header: Poppins 20 pt
Sub-Head: Memphis-Medium 16 pt
Body: Minion Pro 12 pt
14. Trails
Lawrence, Kansas
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euismod tincidunt ut laoreet dolore magna
aliquam erat volutpat. Ut wisi enim ad minim
veniam, quis nostrud exerci tation ullamcorper
suscipit lobortis nisl ut aliquip ex ea commodo
consequat.
Events
Moab, Utah
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adipiscing elit, sed diam nonummy nibh
euismod tincidunt ut laoreet dolore magna
aliquam erat volutpat. Ut wisi enim ad minim
veniam, quis nostrud exerci tation ullamcorper
suscipit lobortis nisl ut aliquip ex ea commodo
consequat.
Header: Oleo Script 20 pt
Sub-Head: Futura 16 pt
Body: Calibri 12 pt
20. Trails
Lawrence, Kansas
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minim veniam, quis nostrud exerci tation
ullamcorper suscipit lobortis nisl ut aliquip
ex ea commodo consequat.
EVENTS
Moab,Utah
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Header: Poster Gothic 20 pt
Sub-Head: DM Sans 16 pt
Body: Avenir Light 12 pt
Alright… lets start form the very beginning… mountain biking, like other outdoor activities, stem from the innate human desire to get outside to explore and be in awe of the landscapes nature shows us. This love of nature and exploring where we can go naturally evolves into being able to overcome obstacles like rick climbing, skiing or surfing. It is simply human desire that drives us to develop the physical skills of overcoming obstacles. This is the root of all adrenaline sports and it lives in all of us. The desire to be satisfied after doing something you’ve been working for exists in all professions like, cooking, owning a business, and definitely graphic design, it’s not something to be enjoyed by just these sports. This is an innate human desire.
So, in the end, our summarized goal of our identity.
Our next targeted audience are those who enjoy competition. They do different kinds of hobbies like ultimate frisbee, ping pong, boards games, videos games and anything that lends for fun competition with a group of buddies.
This logo is meant to communicate a sense of community and wanting to be a part of a club.
Poppins: will be shown in all caps
Warm filter over images with orange header texts appearing inside the images. These images will all portray someone on the trails, so this audience is attracted to imagining themselves being there.
One of the particular audience types we’re going for is people who enjoy the outdoors.
Another targeted audience is the adrenaline junkie. These people enjoy mountain biking and the competition of it for the adrenaline it gives them. They don’t necessarily have the drive to win, they more want to push their own limits.
