The Project and Portfolio III: Entertainment Business course combines hands-on learning experiences with summative and formative portfolio assessments. In this class we had to design an organized and branded prospectus with an infographic for our lyric video. 

1. Lyric Video
Prospectus
Michael Jordan & Alex Hayton

2. Table of Contents
1-12. TREATMENT
13. Differentiating Factor
14. ABOVE-THE-LINE BIOS
15. MARKETING
16. Infographic
17. LOGISTICS
18. Production Schedule
19 -20. Team Members
21. REFERENCES

3. Treatment
1

4. “COBRA MAN”
HIJAS DE LA
MUERTE
TREATMENT BY: ALEX HAYTON AND
MICHAEL JORDAN
2

5. CONCEPT
This video shows a toxic love story where
the female is hypnotized and controlled
by her Lover and in the end she gets her
revenge.
3

6. VISUALIZATION
4

7. a female having
flashbacks of her
toxic lover as she
glares outside getting
ready to take a walk
down a dark empty
road. (Day of the
Dead type vibe)
5

8. 6

9. We envision candles and a skull that will cause your audience to
have a creepy feeling .
7

10. From there on we envision a scene of a
dark grave yard with a full moon in
the background(detail shots of dead
flowers on a gravestone.
8

11. 9

12. we envision a
wooded area and
the girlfriend
sacrificing her
lover and him
turning into a
snake.
10

13. From there we envision a snake coming
out of a skull or slithering around a
skull and the video ending with the
girlfriend walking down the road in the
daylight…
11

14. INSPIRATION
12

15. Differentiating Factor
This video is a cross between Michael Jackson’s Thriller and
The Weeknd’s InYour Eyes. the weeknd’s InYour Eyes music
video has 73 million plus views and 1 million likes and
Michael Jackson’s Thriller music video has 700 million plus
views and 4.6 million has The In our story the female is
controlled and hypnotized by her lover and in the end she
takes back what he stole from her then sacrifices him.
13

16. Why OurVideo?
Above-the-Line Bios
14
Our video is unique and with influences from hip-hop and R&B we bring
a different feel to it which not only targets your current
demographics but opens up an opportunity to hit a broader fanbase.
Through effective visuals were able to detail the bands concept,
providing their fans to gain a strong emotional connection.
Our video can be seen as provocative that not only flirts with different
genres but elicit feelings of anger, hurt, heart break and pain , while
being uplifted and inspired.

17. Marketing
15

18. Target Audience Infographic
16
Alex Hayton & Michael Jordan presents
FAMILY LIFE CYCLE...
Youth, young adults, single, never
married
GENDER...
Male and female with a majority
of males. Also considering the
band is made up of women.
AGE...
16- 26
INCOME...
Working class to middle class
$20,000 to $40,000 annual income
BENEFITS SOUGHT BY
AUDIENCE...
Music
Entertainment
Defining cultural & visual
identity
H T T P S : / / W W W . F A C E B O O K . C O M / H I J A S D E L A M U E R T E O F F I C I A L

19. Logistics
17

20. Production Schedule
18

21. Alex Hayton
Director/Producer
Assembled production team, made adjustments to the
script, and overseen all parts of production. He also
served as initial contact for the project as well as
being group leader and being responsible for
managing the production from start to finish.
19

22. Michael Jordan
Production manager/ Assistant
Director
Supervised the physical aspects of the production such as
budgeting and scheduling. Some of his duties included
making sure the software, gear, and equipment were in
working manner and that the production budget was
properly distributed. He also ran day-to-day management.
20

23. References
21
Alley Trees Strolling. (2015). [Video]. Pixabay. https://pixabay.com/videos/id-123/
Candles Oil Lamp Flame. (2020). [Video]. Pixabay. https://pixabay.com/videos/id-42814/
Creepy Walking In The Dark. (2020). [Photo]. Pixabay. https://pixabay.com/videos/creepy-walking-in-the-dark-shady-53596/
Fireplace Fire Flames. (2016). [Video]. Pixabay. https://pixabay.com/videos/fireplace-fire-flames-warmth-warm-1971/
Fraser, R. (2017, January 9). photography of forest. Unsplash. https://unsplash.com/photos/1L71sPT5XKc
G., F. (2020, January 3). gray skull mask. Unsplash. https://unsplash.com/photos/Act08o_xBxQ
Gill, D. (2019a, October 30). man and woman with halloween paint on face. Unsplash. https://unsplash.com/photos/ayEJhBDCGHU
Gill, D. (2019b, October 30). man wearing black notched lapel suit jacket with Halloween face art standing surrounded with tall and green trees. Unsplash. https://unsplash.com/photos/Dr8ULPs_n2Q
Gill, D. (2019c, November 9). woman in black shirt. Unsplash. https://unsplash.com/photos/u6Evtb9YkbU
Hernandez, T. (2018, February 26). woman wearing skull face paint sitting on stairs. Unsplash. https://unsplash.com/photos/JO2ryr8t7f8
Karimi, S. (2020a, September 6). woman in black long sleeve shirt holding white skull. Unsplash. https://unsplash.com/photos/6CNIEoBzJhY
Karimi, S. (2020b, September 6). woman in black long sleeve shirt standing on brown grass field during daytime. Unsplash. https://unsplash.com/photos/xSIuZpBopxw
Kriz, J. (2017, October 4). forest with fog. Unsplash. https://unsplash.com/photos/QE3BkF3ygp0
N. (2020a, September 10). lighted candles on black metal candle holder. Unsplash. https://unsplash.com/photos/qgQlwmdMk5A
Red Roses In Bloom. (2020). [Photo]. Pexels. https://www.pexels.com/video/red-roses-in-bloom-4754481/
Silliman, J. (2016, November 21). silhouette of tree with full moon background. Unsplash. https://unsplash.com/photos/ZK1HZiMZ2EM
Silva Sj, R. (2020, April 20). purple flower with green leaves. Unsplash. https://unsplash.com/photos/wPZDQT057cE
Skull Head Halloween. (2020). [Photo]. Pixabay. https://pixabay.com/images/id-5671571/
Southern, L. (2019, September 14). silver-colored skull accessory on black surface. Unsplash. https://unsplash.com/photos/33wOzvYu0C4
Wegmann, I. (2020, August 9). Photo by Immo Wegmann on. Unsplash. https://unsplash.com/photos/-fJ8Rbnj8Mo
Wijers, S. (2015, October 6). person hugging tree. Unsplash. https://unsplash.com/photos/Rv-kXv1rojw