eEverything Where things are going  and how to be there
Who am I?                                          And… who are YOU?..Alex Gorelik, Ph. D.                                ...
Who am I?..                                   ME:                           YOU:       Background in literature, mass   ...
Why am I here?                                       And… why are YOU here?..Alex Gorelik, Ph. D.                         ...
Cooperation is necessary:                                      We are becoming a civilization of hyper-                  ...
A civilization               of hyper-                 literacyAlex Gorelik, Ph. D.                                       ...
Literacy changed EVERYTHING                                   Economy, fashion, politics, leisure, sovereignty, education,...
Similarly, hyper-literacy is changing EVERYTHING                                   Economy, fashion, politics, leisure, so...
In 2012                    … nearly 20 million of the 225 million Twitter users                    followed 60 or more Twi...
Source: Olswang Convergence Consumer SurveyAlex Gorelik, Ph. D.                                                           ...
―Communication in all forms will be more direct;                  fewer of the niceties and supercilious greetings        ...
Source: Olswang Convergence Consumer SurveyAlex Gorelik, Ph. D.                                                           ...
―Memories are becoming hyperlinks to                    information triggered by keywords and URLs.‖                    ―W...
Source: Olswang Convergence Consumer SurveyAlex Gorelik, Ph. D.                                                           ...
―Long-form cognition and offline contemplative                  time will start to be viewed as valuable and will         ...
Re-             feudalization             of the publicAlex Gorelik, Ph. D.                                               ...
The practice of instant information consumption                        perpetuates the culture of instant gratification.Al...
The notion of property becomes challenged by                       ―the gift economy‖, attention becomes                  ...
The shift to hyper-literacy will be as                profound, comprehensive, long lasting and universal, as             ...
Mass                  self-              communicationAlex Gorelik, Ph. D.                                                ...
Virtual Worlds: Precursors                                      Video Gaming                                      Social...
Virtual Worlds: Second Life                                   Reasons for participation include: (a) exploring the environ...
Profile                                                             •   Publicly launched in 2003 by                      ...
Virtual identity                                      What is the relationship between my                                ...
Question:                                      These are not idle questions!                                    In the U...
Virtual world identities are becoming indistinguishable                  from ―real‖ identities, just as e-commerce became...
―There is no inside self‖                                           Foucault (2080)Alex Gorelik, Ph. D.                   ...
Virtual identity                                                                              Hyper-                      ...
Identity and citizenship       Machiavellian view: citizen as        consumer         Current technological          det...
Identity and citizenship       A conceptual distinction        between ―knowledge        economy‖, framed in techno-     ...
To summarize:       We are experiencing a civilizational        shift from literacy to hyper-literacy;       Social comp...
To summarize:           Social computing and Communication are the engine of this           shift. Public policy will dete...
Road                    Mapping                      Theory, Policy, DesignAlex Gorelik, Ph. D.                           ...
Road Mapping:                                                                     TheoryAlex Gorelik, Ph. D.              ...
The techno-optimistic view:       Civic disengagement of        youth:           Lack of motivation           Perceived...
The techno-optimistic view:       The evolution of the socio-        technical tools available for        communication a...
The techno-optimistic view:                                             Transparency, flexibility, comprehensiveness of   ...
The Habermasian view:          Citizenship is a political activity        Citizenship is the praxis of political          ...
The Habermasian view:       Area of concern: transition        from culture-debating public        to culture-consuming p...
The Habermasian view:       Once the rational-critical        discourse in the public sphere        is replaced by consum...
Question:                                      This is happening in the U.S.                                       with i...
The Habermasian view (ePublic Sphere):       Alhquist et al (2010) identified        three key areas of        transforma...
The Habermasian view (ePublic Sphere):                                                                       Ahlquist et a...
The Habermasian view (ePublic Sphere):       ePublic Sphere must satisfy        social and technical        requirements ...
The Habermasian view (ePublic Sphere):       There is some empirical        evidence that it may be true           Examp...
Road Mapping                                                                     PolicyAlex Gorelik, Ph. D.               ...
U.S. Government initiatives:       Reinventing Government        Initiative (Clinton / Gore)       Office of Management ...
U.S. Government initiatives:           Public involvement in            government decision            processes;        ...
Examples of US initiatives                                      The Veterans Administration established a                ...
Examples of US initiatives                                      http://petitions.whitehouse.gov—petitionsAlex Gorelik, Ph...
Question:                                      U.S. public policy                                       documents, such a...
Road Mapping                                                                    DesignAlex Gorelik, Ph. D.                ...
In a Habermasian sense, the ―conversation‖ between                  the public and the state, occurring in the ePublic    ...
Co-experience is …                                          Multimodal                                     For fun        ...
How to design co-experience?                                       Incorporate lessons from systems                      ...
Social translucence                                        Visibility      Awareness                                     A...
Knowledge management                                   Application example of social translucenceAlex Gorelik, Ph. D.     ...
From KM to Knowledge Communities                                      Produced socially                                  ...
From KM to Knowledge Communities                                      Why would people in a substantial work             ...
From KM to Knowledge Communities                                   Conversation is great                                  ...
To summarize:           Habermas and other media theorists provide valuable           guidelines for exploration of e-demo...
Case in point:            Info Terrorism             How can government agencies adapt            media practices to comba...
A couple of questions:       Why ―info terrorism‖ and not        ―cyber terrorism‖?       Why are social media        in...
Detection:                                   Content analysis                             Prediction:                     ...
Detection                                      Content analysis of the (semantic) web                                    ...
Question:                                   Is this method                                    useful to you?Alex Gorelik,...
Prediction                                      …of relationships                                          Example: Lesk...
Question:                                   Is this method                                    useful to you?Alex Gorelik,...
Dissuasion                                      Organizational procedures and system-                                    ...
Question:                                   Is this method                                    useful to you?Alex Gorelik,...
Monitoring                                      Linking emotional outbursts to outcomes                                  ...
To summarize:    Media organizations (and I    define those as broadly as    humanly possible) can take    part in combatt...
Questions?                                   @Doc_G_                     dr.alex.gorelik@gmail.comAlex Gorelik, Ph. D.    ...
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eEverything: What Public Administration Can Learn From Social Media

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This is the PowerPoint deck that supported my talk at the XIII International Public Administration Congress in Kharkov, Ukraine

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eEverything: What Public Administration Can Learn From Social Media

  1. 1. eEverything Where things are going and how to be there
  2. 2. Who am I? And… who are YOU?..Alex Gorelik, Ph. D. Twitter: @Doc_G_Email: Dr.Alex.Gorelik@gmail.com LinkedIn: www.linkedin.com/pub/alex-gorelik/52/18/274
  3. 3. Who am I?.. ME: YOU:  Background in literature, mass  What is your background ??? media and market research  What I do: teach, direct a  What do you love ??? college Mass Communication program, consult  What do you hate ???  What I love: understanding  Where are you going to apply people, developing new ideas from old ones, reacting yourselves ??? quickly, finding unexpected solutions, collaborating  What I hate: everything long- termAlex Gorelik, Ph. D. Twitter: @Doc_G_Email: Dr.Alex.Gorelik@gmail.com LinkedIn: www.linkedin.com/pub/alex-gorelik/52/18/274
  4. 4. Why am I here? And… why are YOU here?..Alex Gorelik, Ph. D. Twitter: @Doc_G_Email: Dr.Alex.Gorelik@gmail.com LinkedIn: www.linkedin.com/pub/alex-gorelik/52/18/274
  5. 5. Cooperation is necessary:  We are becoming a civilization of hyper- literacy  On a macro level, all of society is affected  On a micro level, our selves are affected  Communication is the engine of this change, public policy will determine its signAlex Gorelik, Ph. D. Twitter: @Doc_G_Email: Dr.Alex.Gorelik@gmail.com LinkedIn: www.linkedin.com/pub/alex-gorelik/52/18/274
  6. 6. A civilization of hyper- literacyAlex Gorelik, Ph. D. Twitter: @Doc_G_Email: Dr.Alex.Gorelik@gmail.com LinkedIn: www.linkedin.com/pub/alex-gorelik/52/18/274
  7. 7. Literacy changed EVERYTHING Economy, fashion, politics, leisure, sovereignty, education, cultureAlex Gorelik, Ph. D. Twitter: @Doc_G_Email: Dr.Alex.Gorelik@gmail.com LinkedIn: www.linkedin.com/pub/alex-gorelik/52/18/274
  8. 8. Similarly, hyper-literacy is changing EVERYTHING Economy, fashion, politics, leisure, sovereignty, education, cultureAlex Gorelik, Ph. D. Twitter@Doc_G_Email: Dr.Alex.Gorelik@gmail.com LinkedIn: www.linkedin.com/pub/alex-gorelik/52/18/274
  9. 9. In 2012 … nearly 20 million of the 225 million Twitter users followed 60 or more Twitter accounts and nearly 2 million follow more than 500 accounts …more than 800 million users made up Facebook having spent 700 billion minutes with the service each month. Facebook users had uploaded more than 100 billion photos by mid- 2011. Source: Pew InternetAlex Gorelik, Ph. D. Twitter: @Doc_G_Email: Dr.Alex.Gorelik@gmail.com LinkedIn: www.linkedin.com/pub/alex-gorelik/52/18/274
  10. 10. Source: Olswang Convergence Consumer SurveyAlex Gorelik, Ph. D. Twitter: @Doc_G_Email: Dr.Alex.Gorelik@gmail.com LinkedIn: www.linkedin.com/pub/alex-gorelik/52/18/274
  11. 11. ―Communication in all forms will be more direct; fewer of the niceties and supercilious greetings will exist. Idle conversation skills will be mostly lost.‖ ―Discussions based around internet content will tend to be pithy, opinion-based, and often only shared using social media with those who will buttress—rather than challenge— political, ideological, or artistic beliefs.‖ Source: Pew InternetAlex Gorelik, Ph. D. Twitter: @Doc_G_Email: Dr.Alex.Gorelik@gmail.com LinkedIn: www.linkedin.com/pub/alex-gorelik/52/18/274
  12. 12. Source: Olswang Convergence Consumer SurveyAlex Gorelik, Ph. D. Twitter: @Doc_G_Email: Dr.Alex.Gorelik@gmail.com LinkedIn: www.linkedin.com/pub/alex-gorelik/52/18/274
  13. 13. ―Memories are becoming hyperlinks to information triggered by keywords and URLs.‖ ―We become ‗persistent paleontologists of our external memories‘.‖ Source: Pew InternetAlex Gorelik, Ph. D. Twitter: @Doc_G_Email: Dr.Alex.Gorelik@gmail.com LinkedIn: www.linkedin.com/pub/alex-gorelik/52/18/274
  14. 14. Source: Olswang Convergence Consumer SurveyAlex Gorelik, Ph. D. Twitter: @Doc_G_Email: Dr.Alex.Gorelik@gmail.com LinkedIn: www.linkedin.com/pub/alex-gorelik/52/18/274
  15. 15. ―Long-form cognition and offline contemplative time will start to be viewed as valuable and will be re-integrated into social and work life in interesting and surprising ways.‖ Source: Pew InternetAlex Gorelik, Ph. D. Twitter: @Doc_G_Email: Dr.Alex.Gorelik@gmail.com LinkedIn: www.linkedin.com/pub/alex-gorelik/52/18/274
  16. 16. Re- feudalization of the publicAlex Gorelik, Ph. D. Twitter: @Doc_G_Email: Dr.Alex.Gorelik@gmail.com LinkedIn: www.linkedin.com/pub/alex-gorelik/52/18/274
  17. 17. The practice of instant information consumption perpetuates the culture of instant gratification.Alex Gorelik, Ph. D. Twitter: @Doc_G_Email: Dr.Alex.Gorelik@gmail.com LinkedIn: www.linkedin.com/pub/alex-gorelik/52/18/274
  18. 18. The notion of property becomes challenged by ―the gift economy‖, attention becomes payment, democracy becomes a live show.Alex Gorelik, Ph. D. Twitter: @Doc_G_Email: Dr.Alex.Gorelik@gmail.com LinkedIn: www.linkedin.com/pub/alex-gorelik/52/18/274
  19. 19. The shift to hyper-literacy will be as profound, comprehensive, long lasting and universal, as the shift from orality to literacy. Castells (2006)Alex Gorelik, Ph. D. Twitter: @Doc_G_Email: Dr.Alex.Gorelik@gmail.com LinkedIn: www.linkedin.com/pub/alex-gorelik/52/18/274
  20. 20. Mass self- communicationAlex Gorelik, Ph. D. Twitter: @Doc_G_Email: Dr.Alex.Gorelik@gmail.com LinkedIn: www.linkedin.com/pub/alex-gorelik/52/18/274
  21. 21. Virtual Worlds: Precursors  Video Gaming  Social networkingAlex Gorelik, Ph. D. Twitter: @Doc_G_Email: Dr.Alex.Gorelik@gmail.com LinkedIn: www.linkedin.com/pub/alex-gorelik/52/18/274
  22. 22. Virtual Worlds: Second Life Reasons for participation include: (a) exploring the environment, (b) sharing experiences with others, (c) meeting people and making friends, (d) making things, and(e) engaging in commercial activities (Graves, 2008).Alex Gorelik, Ph. D. Twitter: @Doc_G_Email: Dr.Alex.Gorelik@gmail.com LinkedIn: www.linkedin.com/pub/alex-gorelik/52/18/274
  23. 23. Profile • Publicly launched in 2003 by Linden Labs; • One resident in 2001, 2.2 million in 2006; • Global participation including residents from the U.S., France, Germany, U.K., the Netherlands, Canada etc. Key features • Platform for collaborative creation of shared content; Castells (2006) • Ready-made captive audience for Linden Labs; • Content is a tradable commodity (functional currency exchange mechanism).Alex Gorelik, Ph. D. Twitter: @Doc_G_Email: Dr.Alex.Gorelik@gmail.com LinkedIn: www.linkedin.com/pub/alex-gorelik/52/18/274
  24. 24. Virtual identity  What is the relationship between my real-life identity and my eSelf?  What is the relationship between geographical and virtual space?  How does it change the concept of sovereignty?  … the concept of citizen?  …voter?Alex Gorelik, Ph. D. Twitter: @Doc_G_Email: Dr.Alex.Gorelik@gmail.com LinkedIn: www.linkedin.com/pub/alex-gorelik/52/18/274
  25. 25. Question:  These are not idle questions!  In the U.S., we don‘t know the answers yet… How about Ukraine?Alex Gorelik, Ph. D. Twitter: @Doc_G_Email: Dr.Alex.Gorelik@gmail.com LinkedIn: www.linkedin.com/pub/alex-gorelik/52/18/274
  26. 26. Virtual world identities are becoming indistinguishable from ―real‖ identities, just as e-commerce became indistinguishable from commerce. Adrian (2008)Alex Gorelik, Ph. D. Twitter: @Doc_G_Email: Dr.Alex.Gorelik@gmail.com LinkedIn: www.linkedin.com/pub/alex-gorelik/52/18/274
  27. 27. ―There is no inside self‖ Foucault (2080)Alex Gorelik, Ph. D. Twitter: @Doc_G_Email: Dr.Alex.Gorelik@gmail.com LinkedIn: www.linkedin.com/pub/alex-gorelik/52/18/274
  28. 28. Virtual identity Hyper- identity: a mental A challenge A public illness for legal policy yesterday, a theory challenge positive attribute today.Alex Gorelik, Ph. D. Twitter: @Doc_G_Email: Dr.Alex.Gorelik@gmail.com LinkedIn: www.linkedin.com/pub/alex-gorelik/52/18/274
  29. 29. Identity and citizenship  Machiavellian view: citizen as consumer  Current technological deterministic discourse, from Gates to Zuckerberg, equate citizenship with capitalism  Habermasian view: citizen as an equal conversation partner  We need to critically assess the tendency to envision e- citizens as spectators.Alex Gorelik, Ph. D. Twitter: @Doc_G_Email: Dr.Alex.Gorelik@gmail.com LinkedIn: www.linkedin.com/pub/alex-gorelik/52/18/274
  30. 30. Identity and citizenship  A conceptual distinction between ―knowledge economy‖, framed in techno- economic terms, and ―information society‖, framed in socio-cultural terms, needs to be made.  Despite the articulation of a broad set of policy goals, the dominant discourse acts to structure the debate in such a way that its economic parameters become privileged, at the expense of social and cultural factors (Goodwin & Spittle, 2002).Alex Gorelik, Ph. D. Twitter: @Doc_G_Email: Dr.Alex.Gorelik@gmail.com LinkedIn: www.linkedin.com/pub/alex-gorelik/52/18/274
  31. 31. To summarize:  We are experiencing a civilizational shift from literacy to hyper-literacy;  Social computing and communication is at the core of this shift;  It, on one hand, produces ―big data‖ and, on the other – relies on it. So will public policy;  The subject of the networked e- democracy (eSelf)will be a reactive, rather than reflective, multitasking, rather than deliberative;  The discoursive space, surrounding eSelf should be dominated by Habermasian notions of deliberative democracy.Alex Gorelik, Ph. D. Twitter: @Doc_G_Email: Dr.Alex.Gorelik@gmail.com LinkedIn: www.linkedin.com/pub/alex-gorelik/52/18/274
  32. 32. To summarize: Social computing and Communication are the engine of this shift. Public policy will determine its sign. Alone, neither of our fields is prepared. We must collaborate.Alex Gorelik, Ph. D. Twitter: @Doc_G_Email: Dr.Alex.Gorelik@gmail.com LinkedIn: www.linkedin.com/pub/alex-gorelik/52/18/274
  33. 33. Road Mapping Theory, Policy, DesignAlex Gorelik, Ph. D. Twitter: @Doc_G_Email: Dr.Alex.Gorelik@gmail.com LinkedIn: www.linkedin.com/pub/alex-gorelik/52/18/274
  34. 34. Road Mapping: TheoryAlex Gorelik, Ph. D. Twitter: @Doc_G_Email: Dr.Alex.Gorelik@gmail.com LinkedIn: www.linkedin.com/pub/alex-gorelik/52/18/274
  35. 35. The techno-optimistic view:  Civic disengagement of youth:  Lack of motivation  Perceived lack of opportunity for involvement  Inability to take part in the civic process  All cured through improvements in systems and procedures of e-democracy!Alex Gorelik, Ph. D. Twitter: @Doc_G_Email: Dr.Alex.Gorelik@gmail.com LinkedIn: www.linkedin.com/pub/alex-gorelik/52/18/274
  36. 36. The techno-optimistic view:  The evolution of the socio- technical tools available for communication and involvement have helped to overcome the causes of disengagement and may have contributed to the overwhelming involvement of youth voters in the 2008 and especially 2012 Presidential elections in the U.S.Alex Gorelik, Ph. D. Twitter: @Doc_G_Email: Dr.Alex.Gorelik@gmail.com LinkedIn: www.linkedin.com/pub/alex-gorelik/52/18/274
  37. 37. The techno-optimistic view: Transparency, flexibility, comprehensiveness of Quality of services services Areas of concern: Equality of access Social inclusion (and exclusion)Alex Gorelik, Ph. D. Twitter: @Doc_G_Email: Dr.Alex.Gorelik@gmail.com LinkedIn: www.linkedin.com/pub/alex-gorelik/52/18/274
  38. 38. The Habermasian view: Citizenship is a political activity Citizenship is the praxis of political engagement Having empowerment potential, the Internet is largely used to practice political action as a solitary activity.Alex Gorelik, Ph. D. Twitter: @Doc_G_Email: Dr.Alex.Gorelik@gmail.com LinkedIn: www.linkedin.com/pub/alex-gorelik/52/18/274
  39. 39. The Habermasian view:  Area of concern: transition from culture-debating public to culture-consuming public  Area of concern: tele- democracy and re- feudalization of the publicAlex Gorelik, Ph. D. Twitter: @Doc_G_Email: Dr.Alex.Gorelik@gmail.com LinkedIn: www.linkedin.com/pub/alex-gorelik/52/18/274
  40. 40. The Habermasian view:  Once the rational-critical discourse in the public sphere is replaced by consumption, it disintegrates into ―acts of individual reception, however uniform in mode‖ (Habermas, 1989, p.161).Alex Gorelik, Ph. D. Twitter: @Doc_G_Email: Dr.Alex.Gorelik@gmail.com LinkedIn: www.linkedin.com/pub/alex-gorelik/52/18/274
  41. 41. Question:  This is happening in the U.S. with its ―American dream‖  …and in Russia with its ―national idea‖ Is this happening in Ukraine?Alex Gorelik, Ph. D. Twitter: @Doc_G_Email: Dr.Alex.Gorelik@gmail.com LinkedIn: www.linkedin.com/pub/alex-gorelik/52/18/274
  42. 42. The Habermasian view (ePublic Sphere):  Alhquist et al (2010) identified three key areas of transformation  …society  …local environment  …economy and business  …and series of drivers in six fieldsAlex Gorelik, Ph. D. Twitter: @Doc_G_Email: Dr.Alex.Gorelik@gmail.com LinkedIn: www.linkedin.com/pub/alex-gorelik/52/18/274
  43. 43. The Habermasian view (ePublic Sphere): Ahlquist et al (2010)Alex Gorelik, Ph. D. Twitter: @Doc_G_Email: Dr.Alex.Gorelik@gmail.com LinkedIn: www.linkedin.com/pub/alex-gorelik/52/18/274
  44. 44. The Habermasian view (ePublic Sphere):  ePublic Sphere must satisfy social and technical requirements of:  ―Exchange and critique of reasoned moral-practical validity claims‖  Reflexivity  Ideal role taking  Sincerety  Discursive inclusion, equality  Autonomy from state and economic power Dahlberg (2001)Alex Gorelik, Ph. D. Twitter: @Doc_G_Email: Dr.Alex.Gorelik@gmail.com LinkedIn: www.linkedin.com/pub/alex-gorelik/52/18/274
  45. 45. The Habermasian view (ePublic Sphere):  There is some empirical evidence that it may be true  Example: Bandari, Azur and Huberman (2012)Alex Gorelik, Ph. D. Twitter: @Doc_G_Email: Dr.Alex.Gorelik@gmail.com LinkedIn: www.linkedin.com/pub/alex-gorelik/52/18/274
  46. 46. Road Mapping PolicyAlex Gorelik, Ph. D. Twitter: @Doc_G_Email: Dr.Alex.Gorelik@gmail.com LinkedIn: www.linkedin.com/pub/alex-gorelik/52/18/274
  47. 47. U.S. Government initiatives:  Reinventing Government Initiative (Clinton / Gore)  Office of Management and Budget engaged in several projects guided by the E- Government Act of 2001 (Bush)  Obama‘s administration has pursued a range of open initiatives guided by the principles of transparent, participatory, an d collaborative leadershipAlex Gorelik, Ph. D. Twitter: @Doc_G_Email: Dr.Alex.Gorelik@gmail.com LinkedIn: www.linkedin.com/pub/alex-gorelik/52/18/274
  48. 48. U.S. Government initiatives:  Public involvement in government decision processes;  Coproduction of government services;  Crowdsourced solutions, through which Governments seek innovation through public knowledge and; and  Transparency and accountability.Alex Gorelik, Ph. D. Twitter: @Doc_G_Email: Dr.Alex.Gorelik@gmail.com LinkedIn: www.linkedin.com/pub/alex-gorelik/52/18/274
  49. 49. Examples of US initiatives  The Veterans Administration established a presence to interact with veterans on  Facebook (www.Facebook. com/VeteransAffairs)  Youtube (www.youtube. com/user/DeptVetAffairs)  Flickr (www.flickr.com photos/44636446@N04)  Twitter (www.twitter. com/DeptVetAffairs)Alex Gorelik, Ph. D. Twitter: @Doc_G_Email: Dr.Alex.Gorelik@gmail.com LinkedIn: www.linkedin.com/pub/alex-gorelik/52/18/274
  50. 50. Examples of US initiatives  http://petitions.whitehouse.gov—petitionsAlex Gorelik, Ph. D. Twitter: @Doc_G_Email: Dr.Alex.Gorelik@gmail.com LinkedIn: www.linkedin.com/pub/alex-gorelik/52/18/274
  51. 51. Question:  U.S. public policy documents, such as E- Government Act of 2002, list social inclusion, privacy & security and transparency as guidelines. What about Ukraine?Alex Gorelik, Ph. D. Twitter: @Doc_G_Email: Dr.Alex.Gorelik@gmail.com LinkedIn: www.linkedin.com/pub/alex-gorelik/52/18/274
  52. 52. Road Mapping DesignAlex Gorelik, Ph. D. Twitter: @Doc_G_Email: Dr.Alex.Gorelik@gmail.com LinkedIn: www.linkedin.com/pub/alex-gorelik/52/18/274
  53. 53. In a Habermasian sense, the ―conversation‖ between the public and the state, occurring in the ePublic Sphere, will be a co-experienceAlex Gorelik, Ph. D. Twitter: @Doc_G_Email: Dr.Alex.Gorelik@gmail.com LinkedIn: www.linkedin.com/pub/alex-gorelik/52/18/274
  54. 54. Co-experience is … Multimodal For fun Creative (seriously) Meaning- makingAlex Gorelik, Ph. D. Twitter: @Doc_G_Email: Dr.Alex.Gorelik@gmail.com LinkedIn: www.linkedin.com/pub/alex-gorelik/52/18/274
  55. 55. How to design co-experience?  Incorporate lessons from systems engineering and mass communication  Design with social translucence in mindAlex Gorelik, Ph. D. Twitter: @Doc_G_Email: Dr.Alex.Gorelik@gmail.com LinkedIn: www.linkedin.com/pub/alex-gorelik/52/18/274
  56. 56. Social translucence Visibility Awareness Accountability ConstraintsAlex Gorelik, Ph. D. Twitter: @Doc_G_Email: Dr.Alex.Gorelik@gmail.com LinkedIn: www.linkedin.com/pub/alex-gorelik/52/18/274
  57. 57. Knowledge management Application example of social translucenceAlex Gorelik, Ph. D. Twitter: @Doc_G_Email: Dr.Alex.Gorelik@gmail.com LinkedIn: www.linkedin.com/pub/alex-gorelik/52/18/274
  58. 58. From KM to Knowledge Communities  Produced socially  Very little produced in concrete form  Offers massive opportunities for making social connections  Provide connections to the producers of knowledge  Provide connections to people who use, access and interact in the systemAlex Gorelik, Ph. D. Twitter: @Doc_G_Email: Dr.Alex.Gorelik@gmail.com LinkedIn: www.linkedin.com/pub/alex-gorelik/52/18/274
  59. 59. From KM to Knowledge Communities  Why would people in a substantial work of building knowledge communities?  One possible answer – the network effect G=f(N)  Another possible answer – the principles of visibility, awareness, accountability and constraintsAlex Gorelik, Ph. D. Twitter: @Doc_G_Email: Dr.Alex.Gorelik@gmail.com LinkedIn: www.linkedin.com/pub/alex-gorelik/52/18/274
  60. 60. From KM to Knowledge Communities Conversation is great because… •It is an interaction with the goal of meaning-making •It is a social projection of Conversation-based knowledge self, therefore – a deeply social communities are excellent because process of… •It persists •… activity support •… conversation visualization and restructuring •…organizational knowledge spacesAlex Gorelik, Ph. D. Twitter: @Doc_G_Email: Dr.Alex.Gorelik@gmail.com LinkedIn: www.linkedin.com/pub/alex-gorelik/52/18/274
  61. 61. To summarize: Habermas and other media theorists provide valuable guidelines for exploration of e-democracy. Existing public policy initiatives, in their early, experimental stages, are marred by the techno-happy approach, which must be critically accessed. Evidence of fruitful cross-disciplinary borrowing exists in social media initiatives. We must collaborate.Alex Gorelik, Ph. D. Twitter: @Doc_G_Email: Dr.Alex.Gorelik@gmail.com LinkedIn: www.linkedin.com/pub/alex-gorelik/52/18/274
  62. 62. Case in point: Info Terrorism How can government agencies adapt media practices to combat the threat of info terrorism?Alex Gorelik, Ph. D. Twitter: @Doc_G_Email: Dr.Alex.Gorelik@gmail.com LinkedIn: www.linkedin.com/pub/alex-gorelik/52/18/274
  63. 63. A couple of questions:  Why ―info terrorism‖ and not ―cyber terrorism‖?  Why are social media involved?  Why bother?Alex Gorelik, Ph. D. Twitter: @Doc_G_Email: Dr.Alex.Gorelik@gmail.com LinkedIn: www.linkedin.com/pub/alex-gorelik/52/18/274
  64. 64. Detection: Content analysis Prediction: Forecasting relationships Dissuasion: Procedures and policies Monitoring: Linking outbursts to outcomesAlex Gorelik, Ph. D. Twitter: @Doc_G_Email: Dr.Alex.Gorelik@gmail.com LinkedIn: www.linkedin.com/pub/alex-gorelik/52/18/274
  65. 65. Detection  Content analysis of the (semantic) web  Example: Sheth & Nagarajan (2011)Alex Gorelik, Ph. D. Twitter: @Doc_G_Email: Dr.Alex.Gorelik@gmail.com LinkedIn: www.linkedin.com/pub/alex-gorelik/52/18/274
  66. 66. Question: Is this method useful to you?Alex Gorelik, Ph. D. Twitter: @Doc_G_Email: Dr.Alex.Gorelik@gmail.com LinkedIn: www.linkedin.com/pub/alex-gorelik/52/18/274
  67. 67. Prediction  …of relationships  Example: Leskovec et al (2010)Alex Gorelik, Ph. D. Twitter: @Doc_G_Email: Dr.Alex.Gorelik@gmail.com LinkedIn: www.linkedin.com/pub/alex-gorelik/52/18/274
  68. 68. Question: Is this method useful to you?Alex Gorelik, Ph. D. Twitter: @Doc_G_Email: Dr.Alex.Gorelik@gmail.com LinkedIn: www.linkedin.com/pub/alex-gorelik/52/18/274
  69. 69. Dissuasion  Organizational procedures and system- wide policies  Example: Radianti & Gonzales (2009)Alex Gorelik, Ph. D. Twitter: @Doc_G_Email: Dr.Alex.Gorelik@gmail.com LinkedIn: www.linkedin.com/pub/alex-gorelik/52/18/274
  70. 70. Question: Is this method useful to you?Alex Gorelik, Ph. D. Twitter: @Doc_G_Email: Dr.Alex.Gorelik@gmail.com LinkedIn: www.linkedin.com/pub/alex-gorelik/52/18/274
  71. 71. Monitoring  Linking emotional outbursts to outcomes  Example: Zhang et al (2011)Alex Gorelik, Ph. D. Twitter: @Doc_G_Email: Dr.Alex.Gorelik@gmail.com LinkedIn: www.linkedin.com/pub/alex-gorelik/52/18/274
  72. 72. To summarize: Media organizations (and I define those as broadly as humanly possible) can take part in combatting info-terrorism by taking part in detection, prediction, dissuasio n and monitoring.Alex Gorelik, Ph. D. Twitter: @Doc_G_Email: Dr.Alex.Gorelik@gmail.com LinkedIn: www.linkedin.com/pub/alex-gorelik/52/18/274
  73. 73. Questions? @Doc_G_ dr.alex.gorelik@gmail.comAlex Gorelik, Ph. D. Tweeter: @Doc_G_Email: Dr.Alex.Gorelik@gmail.com LinkedIn: www.linkedin.com/pub/alex-gorelik/52/18/274

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