2. Aleta A. Maida, BBA Inderpreet K. Bains, BBA
Co-Founder Co-Founder

3. • Who is Alinder Suits and Sareez Couture
• Services we offer
• Advantages and Future Goals
• SWOT Analysis
• Product Features and Benefits
• Product Differentiation

4. • Start-up Retail Establishment
• Owned by Aleta Maida and Inderpreet
Bains
• Sells fashionable Indian Suits (Salwar
Kameez) and Sareez
• Established for multicultural
diversification in Kamloops.

5. • Free Fitting
• Online Sales

6. •Great location in high
shopping area
•Quality goods
•Good vendor relationships
•Outstanding customer
service

7. Strengths
 Quality products
 Strong team capability
 India is the major exporter
Weaknesses
 No experience
 Require further education and experience in
marketing
 High start-up research and development cost
Opportunities
 Gaining brand recognition
 Multicultural experience
 Introduction of a possible new fashion trend (new
product development)
Threats
 Risk of not making profit
 Wider variety from competitors out of town
 Key staff leaving

10. •What does ASSC stand for?
•What are 2 advantages of ASSC?
•Name 2 strengths and 2 Threats of ASSC.