9. PRICING STRATEGY
FOOD TRUCK USERS CONSUMERS
- Personal assistance service
- Constant meetings to fulfill their needs
- Direct sales
- Freemium
- Browsing through app
- Location of every food truck in
Boston and details about them
- Premium
- Coupons and updates
- Ordering services
FREE OF CHARGE
10.
11. GO-TO-MARKET PLAN
Local food trucks and one-month free trial premium
membership.
Partnerships with Level Up to allow mobile
payments and redeem rewards.
Attending Food Festivals around Boston to build
more and greater connections.
Partnerships with popular food trucks like Clover
and arrange challenges.
14. food truck marketFOOD TRUCK MARKET
59 different food truck companies in Boston, 335food trucks
250,000 students in Boston
857mndollars in nationwide sales by food trucks in 2014
9.3%Average industry revenue increase over the last 5 years
1.024bnExpected nationwide food truck revenue for 2017
15. Revenue
Premium User ~ $3.99/month
Premium Food Trucks ~
Expenses
Marketing ~ $2000
Insurance ~ $0
Research & Development ~ $8000
Rent $0
Financial Calculations
16. SOLUTION ANALYSIS
Average Number of Meals per day 150
Average Meal Price $7
Annual Sales Revenue $380,000
Estimated Sales Revenue with FoodTrak
(25% of influence)
$475,000