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What is digital marketing
1. WHAT IS DIGITAL
MARKETING ?
GREAT
WEBSITE
AHED!
A marketer works with SEO to drive organic
traffic to website through search
engines.SEO experts work hard to
achieve good keyword rankings.
SEO
OPTIMIZATION
Once SEO brings in the traffic , the next step in the
streamline the shopping process to a possible
purchase. Marketers try to optimize the website to
better convert visitors in to buyers.
WEB
DESIGN
Websites are a brand 's landing page online.
Marketers must be able to navigate and
learn about new tactics, policies and
innovations quickly and adapt to the
landscape all while keep the brand site
operational and updated.
COPYWRITING
In order to maintain a high level of relevant
content updates, a digital marketer must be able to
write copy quickly and consistently. Many digital
marketers maintain a separate blog to keep their
skill sharp.
SOCIAL MEDIA
Each platform has its pros and cons for each brand.
Using the various networks with good results take
analysis and planning.
ANALYTICS
Analytics is how marketers now comprehensively detail
how the a campaign faired online. It helps show who is
visiting your site, where are they coming from, what
they view most, and how long they stay.
ADVERTISING
Advertising for a digital marketers is a combination
of using network ad programs and buying paid
searches. A skilled digital marketers works to
decrease CPC and increase the brand.
www.nidmindia.com
NATIONAL INSTITUTE
OF DIGITAL MARKETING