RD VIEW MAG è una rivista digitale pensata e progettata da Retail Design Italy che ogni mese esplora nel mondo i trend retail più interessanti; viene commentata di volta in volta da uno dei professionisti del gruppo con alcuni esempi di benchmark. Le aziende più avanzate stanno cambiando i loro format in funzione di un modo diverso di interpretare lo spazio fisico integrato al web ed alle tecnologie digitali. In questo numero si ha uno spaccato di come il mondo retail stia integrando sempre di più on-line e off-line (O2O). La divisione strategica di Retail Design Italy analizza mensilmente 17 diversi settori merceologici ed offre questa sua ricerca alle aziende che lo desiderano con un seminario che serve come ispirazione e come momento di riflessione sul futuro del proprio settore.

1. O2O Retail trends
OCTOBER 2017

2. O2O Retail trends
online 2 off line – offline 2 online
e-commerce and brick-and-mortar retail blurs
online 2 off line – offline 2 online.
As e-commerce continues to fulfill a greater
degree of planned shopping, brick-and-mortar
stores will need to capitalize on the
immediate and impulse buying needs of
consumers.
More and more non-traditional formats, such
as pop-up stores or mobile retail trucks will
also exist to make it easier for consumers to
shop wherever, whenever.
RDVIEW MAG RETAIL DESIGN ITALY
OCTOBER 2017

3. OCTOBER 2017
RDVIEW MAG
Reflection by Massimo Giordani
Digital Strategist
RETAIL DESIGN ITALY
World is made of atoms and bits, matter and
information, that coexist and will always
coexist. At the same time, online and offline
retail models are not antithetical, in fact, they
express together the maximum capacity for
engaging potential customers.
In this scenario, O2O represents an integrated
vision of the retail world, probably the only one
possible for the digital society’s markets.
Companies that don’t understand the need
for a profound change of traditional
customer relationship’s patterns are destined
to disappear. In the meantime, those
companies that are able to switch their
relational DNA find new territories to explore
and conquer.
Why choose between online and offline
when our own life is constantly immersed in
one inseparable set of atoms and bits?

4. Massimo Giordani
Digital Strategist
World is made of atoms
and bits, matter and
information, that coexist
and will always coexist.
,,
,,
RDVIEW MAG RETAIL DESIGN ITALY
OCTOBER 2017

5. CAR VENDING
MACHINE
The car vending machines includes cars
from Ferrari, Bentley and Porsche which
can be purchased by customers who visit
the location
Rather than a regular sales process, visitors
to the Autobahn Motors’ site complete their
purchase via a tablet device and
customized app
Their car will be delivered to them within
two minutes of their payment thanks to a
unique ‘fishbone’ delivery system
source: Autobahn Motors
Automotive
RDVIEW MAG RETAIL DESIGN ITALY
OCTOBER 2017

6. T MALL
Alibaba has launched an experimental
cashier-less store called “Tmall Genie”.
Embracing the “new retail” strategy where big
data technology connects and optimizes
offline outlets and online stores to enhance
customer experiences
By scanning a QR code on Taobao app at the
entrance of the store, patrons are tracked with
cameras for facial recognition.
After going through the checkout doors,
customers will automatically make a purchase
through their smartphones without needing
to head to a register and be able to leave the
store with their items in hand.
source: Alibaba
Food
RDVIEW MAG RETAIL DESIGN ITALY
OCTOBER 2017

7. MOBILE ATM
ATM machine is fitted into side of
electric-powered BMW which drives to
clients .
The mobile ATMs offer a more comfortable
and easy path for deposits for
entrepreneurs. Banking app which lets
them order and ATM.
This service is limited to business customers
who want to deposit large amounts of
money at the end of a working day
source: Idea Bank
Banking
RDVIEW MAG RETAIL DESIGN ITALY
OCTOBER 2017

8. OPTICAL
STORE
Warby Parker is an innovative, value-priced
prescription eyewear retailer that was
founded in 2010 as a pure play online
retailer.
Warby Parker lets customers select up to
five styles of eyeglasses online and have
them delivered to their homes to test out for
free.
Having since expanded into brick-and-
mortar, Warby Parker designs its glasses in-
house and sells directly to customers, with
prices that are generally lower than regular
optical stores.
source: Warby Parker
Fashion
RDVIEW MAG RETAIL DESIGN ITALY
OCTOBER 2017

9. E-SERVICES GET
PHYSICAL
Square Inc., the mobile payments processor
run by Dorsey, unveiled its first physical
store. There’s a support desk where sellers
can make appointments with Square
employees to get help with its software.
The goal is to improve the customer
experience, boost sales for Square’s
merchants, and introduce shoppers to the
Square brand.
source: Square Inc
Consumer Electronics
RDVIEW MAG RETAIL DESIGN ITALY
OCTOBER 2017

10. SUBSCRIPTION
STORE
Birchbox launched in 2010 as an online-only
makeup subscription service, offering
monthly boxes of curated, sample-sized
cosmetics from a variety of brands.
In July 2014, it opened a brick-and-mortar
store in Manhattan that aimed to let
consumers test and purchase full-sized
products.
source: Birchbox
Beauty
OCTOBER 2017
RDVIEW MAG RETAIL DESIGN ITALY

11. HANG OUT
LOUNGE
Vietnam's first Digital Bank has officially
launched. It is a fully functional local bank
account that has been designed a hang out
lounge.
timo hangout café is designed for comfort
and 50% off when paying your bill with the
timo debit card
timo staff member uses an ipad to explain
the digital bank's products, such as its
spending account, a "goal save" account or
term deposits
source: Timo by VP Bank
Banking
OCTOBER 2017
RDVIEW MAG RETAIL DESIGN ITALY

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RDVIEW MAG RETAIL DESIGN ITALY
OCTOBER 2017

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