1. Heilongjiang
Jilin
China Fruit & Vegetables Industry Profile
Inner Mongolia
Liaoning
Xinjiang
Beijing
Hebei Tianjin
Shanxi
Ningxia Shandong
Qinghai ISIC Code: 1513
Gansu
Henan Jiangsu
According to the industry distribution index released by Zeefer, the major distribution areas of fruit & vegetables
Shaanxi
industry across China include: Shandong, Fujian, Zhejiang, and the second distribution areas include: Guangdong,
Tibet Anhui Shanghai
Hebei, Jiangsu, Liaoning, Sichuan, Hubei, Anhui and Hunan.
Hubei
Sichuan Zhejiang
Chongqing
Hunan Jiangxi
Fujian
Guizhou
Yunnan Guangdong
Guangxi
Lesser Distribution Area Beijing Zeefer Consulting Ltd.
Second Distribution Area
Major Distribution Area
Sep. 2011
Hainan

2. Introduction
Provides key data and concise analyses, presents a comparative analysis on the development of fruit & vegetables industry in 31 provincial regions and
20 major cities in visualized form of data map. The report also includes a list of top 100 enterprises in the sector and the comparison on investment
environment in top 10 hot regions. In addition, the report truly reflects the position of foreign enterprises in this industry across China based on a
comprehensive comparison of operating conditions among different enterprise types. Furthermore, this is the first report to adopt ISIC (International
Standard Industrial Classification of All Economic Activities) in classification of Chinese enterprises, corresponding to the reading habit of international
readers, and it is also very helpful for readers to make a comparison on the development condition and investment potential of fruit & vegetables industry
in China with that in other countries.
Additionally, by original creation of ZEEFER Industry Distribution Index, the report directly shows the difference in various regions of Mainland China in
terms of fruit & vegetables industry, providing an important reference for investors' selection of target regions to make investment.
What will you get from this report?
· To get a comprehensive picture on distribution of and difference in performance in regions of Mainland China in terms of the fruit & vegetables industry;
· To figure out the hot regions in China for fruit & vegetables industry, find out the potential provinces and cities suitable for investment as well as the
economic development level and investment environment in these regions;
· To get a clear picture on the overall development, industry size and growth trend of fruit & vegetables industry across China in the past 3 years;
· To get a clear picture on development status of foreign enterprises, state-owned enterprises, and private enterprises in recent years as well as the
industry position of the above ownerships;
· Based on adoption of the global uniform industry classification standard - ISIC, the report enables you to make a direct comparison of China fruit &
vegetables industry with parallel industry in other countries;
· Present you with a list of top 100 enterprises inside the industry in terms of the sales revenue;
· ……
Regions Covered By This Report
· All the 31 provincial regions in Mainland China;
· Top 20 Chinese cities in terms of fruit & vegetables industry.
Enterprise Types Covered By This Report
· Top 100 enterprises;
· Enterprises Funded by Foreign Countries (territories), Hong Kong, Macau and Taiwan;
· Chinese State-owned Enterprises;

3. · Collective-owned Enterprises;
· Cooperative Enterprises;
· Joint-Equity Enterprises;
· Private Enterprises.
Key Statistic Indicators Covered By This Report
· Industrial Sales Value
· Number Of Employees
· Enterprise Number
· Sales Revenue
· Profits
· Rate Of Return On Sales
· Rate Of Return On Assets
· Rate Of Return On Net Assets
· Number Of Enterprises In Red
· Range Of Loss
· Total Losses
· Percentage Of Foreign-Funded Enterprises And HK, Macau And Taiwan-Funded Enterprises In Terms Of The Sales Revenue
· Percentage Of Foreign-Funded Enterprises In All Foreign-Funded Enterprises And HK, Macau And Taiwan-Funded Enterprises In Terms Of The Sales
Revenue
· GDP
· Growth Rate Of GDP
· Growth Rate Of The Added Value Of Secondary Industry
· Growth Rate Of Industrial Value-Added Of Enterprises Above Designated Size
· Investment On Fixed-Assets
· Total Retail Sales Of Consumer Goods
· ......
ZEEFER Industry Distribution Index
An indicator through aggregate weighted computation based on the three authority statistics of enterprise numbers, sales revenue and profit by region and
corporate ownership, and in accordance with the regional distribution of leading enterprises inside the sector. Through horizontal comparison on the fruit &
vegetables industry development in different provinces, municipalities, and autonomous regions, the ZEEFER Industry Distribution Index is specially
designed to truly reflect the conditions of regional distribution for China fruit & vegetables industry, providing a quantitative, visual and reliable reference
for relevant users to make decisions. The ZEEFER Industry Distribution Index adopts a hundred mark system. For a certain region, the higher the score,
the higher the distribution concentration in this region and the industry position of the region shall be more important.

4. Declaration
Beijing Zeefer Consulting Ltd. and (or) its affiliates (hereafter, "Zeefer") provides this report with the greatest possible
care. Nevertheless, Zeefer makes no guarantee whatsoever regarding the accuracy, utility, or certainty of the
information in this report. Further, Zeefer disclaims any and all responsibility for damages that may result from the use
or non-use of the information in this report.
The information in this report may be incomplete and/or may differ in expression from other information in elsewhere by
other means. The information contained in this report may also be changed or removed without prior notice.

5. Table of Contents
1. Overview
2. The Nationwide Distribution Of Fruit & Vegetables Industry In China
3. Introduction To Major Cities
4. Nationwide Distribution Of Foreign-Funded Enterprises And HK, Macau And Taiwan-Funded Enterprises In Fruit & Vegetables Industry
5. Nationwide Distribution Of Foreign-Funded Enterprises
6. Nationwide Distribution By Enterprise Numbers
7. Sales Revenue Of Foreign-Funded Enterprises And HK, Macau And Taiwan-Funded Enterprises By Region
8. Sales Revenue In Different Regions For Fruit & Vegetables Industry
9. Nationwide Distribution Of Top 100 Enterprises In Terms Of Sales Revenue
10. Comparison Of Foreign-Funded Enterprises And HK, Macau And Taiwan-Funded Enterprises
10.1 Operating Status Of Top 10 Areas With Highest Total Profits
10.2 Comparison On Operating Status Of Foreign-Funded Enterprises And HK, Macau And Taiwan-Funded Enterprises By Region
11. Analysis On Operating Status Of Enterprises By Corporate Ownership
12. Analysis On The Changes In Number Of Enterprises By Corporate Ownership
13. Analysis On The Changes In Sales Revenue By Corporate Ownership
14. Comparison On The Rate Of Return On Assets Of Enterprises
14.1 Comparison On The Rate Of Return On Assets By Corporate Ownership
14.2 Comparison On The Rate Of Return On Assets By Corporate Size
14.3 Comparison On The Rate Of Return On Assets Of Foreign-Funded Enterprises And HK, Macau And Taiwan-Funded Enterprises By Major
Distribution Areas
15. Comparison On The Investment Environment Indexes Of 11 Major Regions
16. List Of Top 100 Enterprises In Terms Of Sales Revenue
17. Index Explanation

6. Sample Report Beijing Zeefer Consulting Ltd.
2. The Nationwide Distribution Of Fruit & Vegetables Industry In China
According to the Zeefer Industry Distribution Indexes, major distribution areas of the fruit & vegetables Code Region N Index Points
industry include Shandong, Fujian and Zhejiang. The second distribution areas of the fruit & vegetables 37 Shandong ||||||||||||||||||||||||| 100 |||||||||||||||||||||||||
industry include Guangdong, Hebei, Jiangsu, Liaoning, Sichuan, Hubei, Anhui and Hunan. 35 Fujian |||||||||||||||||||||||| 96 ||||||||||||||||||||||||
33 Zhejiang |||||||||||||||||||||| 91 ||||||||||||||||||||||
44 Guangdong ||||||||||||||||||||| 85 |||||||||||||||||||||
13 Hebei |||||||||||||||||||| 80 ||||||||||||||||||||
32 Jiangsu |||||||||||||||||||| 80 ||||||||||||||||||||
23 21 Liaoning ||||||||||||||||||| 79 |||||||||||||||||||
51 Sichuan ||||||||||||||||||| 79 |||||||||||||||||||
22 42 Hubei ||||||||||||||||| 71 |||||||||||||||||
21 34 Anhui ||||||||||||||||| 69 |||||||||||||||||
65 15 11 43 Hunan ||||||||||||||||| 69 |||||||||||||||||
12 41 Henan |||||||||||||| 58 ||||||||||||||
13
64
14
37
31 Shanghai |||||||||||||| 57 ||||||||||||||
63 22 Jilin ||||||||||||| 52 |||||||||||||
62 41 32
61 50 Chongqing ||||||||||| 46 |||||||||||
54 34 31 23 Heilongjiang ||||||||||| 45 |||||||||||
42
51 33 45 Guangxi ||||||||||| 45 |||||||||||
50
36 53 Yunnan ||||||||||| 44 |||||||||||
43 35
52 15 Inner Mongolia |||||||||| 43 ||||||||||
1-68 11 Beijing |||||||||| 41 ||||||||||
53 45 44
69-90 12 Tianjin |||||||||| 41 ||||||||||
91+ 36 Jiangxi ||||||||| 37 |||||||||
46 65 Xinjiang ||||||||| 36 |||||||||
61 Shaanxi |||||||| 33 ||||||||
ZEEFER Industry Distribution Index: is an indicator through aggregate weighted computation based on 14 Shanxi ||||||| 28 |||||||
the three authority statistics of enterprise numbers, sales revenue and profit by region and corporate 62 Gansu |||||| 26 ||||||
ownership, and in accordance with the regional distribution of leading enterprises inside the sector. 46 Hainan |||| 16 ||||
Through horizontal comparison on the target industry development in different provinces, municipalities 52 Guizhou ||| 13 |||
and autonomous regions, the ZEEFER Industry Distribution Index is specially designed to truly reflect 63 Qinghai | 4 |
the conditions of regional distribution for the target industry, providing a quantitative, visual and reliable 64 Ningxia | 4 |
reference for relevant users to make decisions. The ZEEFER Industry Distribution Index adopts a 54 Tibet 0
hundred mark system. For a certain region, the higher the score, the higher the distribution concentration
in this region and the industry position of the region shall be more important.
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7. Sample Report Beijing Zeefer Consulting Ltd.
14.3 Comparison On The Rate Of Return On Assets Of Foreign-Funded Enterprises And HK, Macau And Taiwan-Funded Enterprises By Major Distribution
Areas (2008-2010)
In 2010, the rate of return on assets for foreign-funded enterprises and HK, Macau and Taiwan-funded enterprises was 14%, 2.1% higher than
nationwide average. Among foreign-funded enterprises and HK, Macau and Taiwan-funded enterprises in following major distribution areas, those
enterprises in Shandong realized the highest rate of return on assets, and those in Fujian achieved the lowest ROAs. Those foreign-funded and
HK, Macau and Taiwan-funded enterprises in Shandong realized a ROA of 17.2% in 2010, 5.3% higher than the nationwide average, 3.2% higher
than that of nationwide average of all foreign-funded and HK, Macau and Taiwan-funded enterprises.
Rate Of Return On Assets % Rate Of Return On Net Assets %
2010 2009 2008 2010 2009 2008 # # # # # #
National Average 11.9 11.2 9.2 22.7 22.1 19.3 # # # # # #
Foreign-Funded All 14.0 13.6 8.5 26.1 26.5 18.1 # # # # # #
And HK, Macau Shandong 17.2 15.3 15.8 31.0 28.9 28.9 # # # # # #
And Taiwan-
Funded Fujian 11.3 6.2 3.0 22.4 13.3 6.5 # # # # # #
Enterprises Zhejiang 15.9 22.3 15.4 24.4 34.8 27.3 # # # # # #
# # # # # #
# # # # # #
Rate Of Return On Assets For Foreign-Funded And HK, Rate Of Return On Net Assets For Foreign-Funded And
Macau And Taiwan-Funded Enterprises By Major HK, Macau And Taiwan-Funded Enterprises By Major
Distribution Areas (2008-2010) Distribution Areas (2008-2010)
25.00 40.00
35.00
20.00
30.00
All 25.00 All
15.00
Shandong Shandong
20.00
Fujian Fujian
10.00 15.00
Zhejiang Zhejiang
10.00
5.00
5.00
0.00 0.00
2008 2009 2010 2008 2009 2010
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8. Beijing Zeefer Consulting Ltd.
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