2016 Senior Choice Gold Award
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Congratulations to the following 2016 Senior Choice Gold Award recipients for "Excellence in Medicare Benefits Value & Performance" Aetna Coventry Health Humana
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2016 Senior Choice Gold Award
- 1. © HealthMetrix Research Inc. All Rights Reserved Congratulations!
- 2. © HealthMetrix Research Inc. All Rights Reserved 2016 Senior Choice Gold Award® & CostShare Report Exclusive Licensing
- 4. About Alan Mittermaier • Medicare beneficiary and MA+Part D member since 2014 • Founded HealthMetrix Research Inc. (1994) • Developed Medicare CostShare Report (1996) • Launched Senior Choice Gold Award® (1998) • Launched MedicareNewsWatch®.com (1999) • Best Medicare information website - Kiplinger’s Personal Finance • Advised CMS Administrator Tom Scully and Committee on Medicare Beneficiary Education on Medicare OOPC decision-support for Medicare.gov Plan Finder • Medicare CostShare Report methodology licensed for OOPC research by Mathematica Policy Research, Research Triangle International, The Commonwealth Fund • Contributor to Kiplinger Retirement Report, Wall Street Journal • Consultant to National Council on Aging - MyMedicareMatters.org
- 5. Why incorporate the Senior Choice Gold Award in 2016 Medicare Advantage campaign strategy?
- 6. What do these Medicare Advantage special recognitions have in common?
- 7. None of these address Medicare Advantage overall benefit value based on health status
- 8. Every Medicare beneficiary wants to know how much their health care is going to cost
- 9. 2016 CostShare Reports Recognized Resource for Beneficiary Decision-Support
- 10. 2016 CostShare Reports Medicare Advantage Out-of-Pocket Cost Transparency
- 11. 2016 CostShare Reports Exclusive Resource for Medicare Advantage Plan Use
- 12. 2016 CostShare Reports Exclusive MedicareNewsWatch.com Visitor Click Referrals
- 13. Single & Dual-Track Senior Choice Gold Awards
- 14. 2016 Single-Track Senior Choice Gold Award Based on 2016 Cost Share Report OOPC comparisons by HealthMetrix Research on MedicareNewsWatch.com
- 15. 2016 Dual-Track Senior Choice Gold Award Based on 2016 Cost Share Report OOPC comparisons by HealthMetrix Research for plans receiving a CMS minimum 4-star overall performance rating
- 16. 2016 Senior Choice Gold Award Key Messaging Windows Member retention communications Through December 7 Pre-AEP soft communications Through October 14 AEP & new member communications October 15 – February 15 Age-in communications All year
- 17. 2016 Senior Choice Gold Award Communication Options Print Pre-enrollment info Direct mail News releases Agents/brokers Website/Social Media Website Facebook YouTube TV DRTV ads
- 19. Agent / Broker Communications
- 20. Print Ad Copy
- 21. News Releases
- 26. DRTV Advertising
- 27. Recent Senior Choice Gold Award Licensees New Jersey counties Fresno Ventura Cincinnati Columbus Northern New Jersey counties Los Angeles-Riverside Modesto San Bernardino San Jose
- 28. Recent Senior Choice Gold Award Licensees Sacramento Ventura Houston San Francisco Oakland El Paso Phoenix Tucson Los Angeles Orange County San Jose San Bernardino Modesto New York City Metro Grand Rapids Quad Cities – IA/IL
- 29. 2016 Senior Choice Gold Award Production Deliverables MA+Part D Product-Specific Deliverables Senior Choice Gold Award images (JPEG, PNG) HealthMetrix Research customized news release CostShare Report summary table(s) MedicareNewsWatch.com click referral link(s) Initial SCGA deliverables available within 48 hours
- 30. 2016 Senior Choice Gold Award 2016 Senior Choice Gold Award Advantages Evidence-based, forward-looking recognition Exclusive licensing rights in each market Deliverables comply with current CMS MMG * Immediate impact on 2016 member retention strategy Extended impact on year-around enrollment strategy * Previewed with CMS Division of Surveillance, Compliance & Marketing on 7/24/2014
- 31. 2016 Senior Choice Gold Award Exclusive Licensing Fees & Terms Print – Web/Digital – TV Licensing Options Licensing Fee Options - Single Market (Additional fees apply for multi-county metro markets in CA, FL, IL, MA, NY, TX) Option A: Print-Web/Digital licensing fee = $7,500 Option B: Print-Web/Digital+DRTV licensing fee = $9,000 Terms Fee payment due upon invoicing for licensing agreement Licensing rights calendar: October 15, 2015 – September 30, 2016
- 32. For additional information about this opportunity contact: Alan Mittermaier, President HealthMetrix Research Inc. Columbus, OH (888) 223-3515 alan@healthmetrixresearch.com