HEALTHCARE AND PHARMA ADVERTISING

CREATIVE SOUL LIMITED PORTFOLIO - ALAN ARSCOTT
Refining nature’s remedies since 1866
• Helps reduce tiredness and fatigue
• Maintains the normal function of the nervous system & psychological function
• Supports the function of the immune system
Helps you shine
All-round defence against
environmental stress
This section outlines the basic elements of our brand identity: our brand mark, brand shape,
brand icon, colours, typefaces and imagery.They are the component parts which, when
combined, form the foundation of the Helsinn brand.This section is important to ensure
consistent style and quality of presentation.
Our new corporate identity
Our new corporate identity has been developed following extensive market research to fulfil
many important criteria: embody our values, represent our mission, and achieve stand out
among a multitude of marketing messages and corporate communications.At the same
time, it positions Helsinn asthe premier cancer-care company to a broad audience ranging
from investors to healthcare specialists.
The Helsinn Icon Man
The Helsinn Icon Man represents the cancer patient and the renewed quality of life we can
offer them. Constructed from three-dimensional Helsinn ‘H’ building blocks, he symbolizes
all we make and do to help cancer patients manage the side effects of their condition and
treatments.Additionally, we see two people – a Helsinn scientist and a doctor/nurse –
working together on the construction of the Icon Man, to communicate collaboration
and inclusion.The man is depicted looking forward across an infinite desert landscape,
especially chosen to reflect the epic scale of our undertaking.
Corporate concept market research
In market research conducted with oncologists, the Helsinn Icon Man concept was shown
to communicate the following:
n Helsinn are specialists in providing quality care
n Everything we do is designed to improve quality of life for cancer patients
n Improving quality of life allows patients to live in the present
n By collaborating with our partners and healthcare professionals we can achieve more
The Helsinn
Icon Man
5
Helsinn Brand Guidelines 2014 –Version 1.1
6
Helsinn Brand Guidelines 2014 –Version 1.1MAIN MENU
NEW!
feel so alive!
www.feelaliveuk.com
@feelaliveuk #feelalive
Energy
VitaminsB2&B12
assistinenergy-
yieldingmetabolism
Immunity
VitaminC&Zincsupport
normalfunction
oftheimmunesystem
Bones
VitaminDfor
maintenance of
normalbones
Hair&Skin
Biotincontributes
tomaintenanceof
normalhairandskin
Fertility
Zinchelpssupport
normalfertility
andreproduction
Get more out of life
Speciallybalancedforwomen
Alive!Multi-vitamins&Multi-minerals
NEW!www.feelaliveuk.com
Food supplements should not be used as a substitute for a varied and balanced diet and healthy lifestyle.*Fruit/vegetable powder,extract and dried juice.
We take cancer personally
Patients are at the heart of
everything we do at Roche.
They motivate and inspire us to
search for and develop innovative
medicines and therapeutic
solutions with the goal of
transforming the lives of people
with cancer around the globe.
We’ve come a long way, but
there’s still a long way to go.
APRIL/MAY 2016
RAYGELATO
CARROLL THOMPSON
BANDA BLACK RIO
ANDREW ASHONG
KENNY THOMAS
OSIBISA
See inside for full show details and listings
CREATIVE SOUL

HEALTHCARE AND PHARMA ADVERTISING
CREATIVE SOUL

SCHWABE. ADVERTISING CAMPAIGNS FOR HEALTHCIRCLE ADVERTISING LTD
Schwabe offer a range of licensed, traditional, herbal and medicinal products and quality food supplements
that can be used to prevent or relieve the symptoms of many common ailments and are an alternative to
conventional medicines.
PROJECT AND BRIEF
Working closely alongside art director and creative department using re-touched photo stock images and
existing pack shots to initially visualise and then artwork advertising campaigns across various media.
GET MORE OUT OF LIFE!
Hair&Skin
Biotincontributes
tomaintenanceof
normalhairandskin
Bones
VitaminDfor
maintenanceof
normalbones
Heart
VitaminB1
contributestonormal
functionoftheheart
Cognition
Iodineassists
innormal
cognitivefunction
Speciallybalanced
forwomen50+
Speciallyformulated
formen50+
Energy
VitaminsB2&B12assistin
energy-yieldingmetabolism
Energy
VitaminsB2&B12
assistinenergy-yielding
metabolism
Immunity
VitaminC&Zinc
supportnormalfunction
oftheimmunesystem
Cognition
Iron
assistsincognitive
developmentofchildren
Growth
Iodine
contributes tonormal
growthofchildren
Speciallybalancedforwomen Speciallybalancedforchildren
NEW!
feel so alive!
www.feelaliveuk.com
Energy
VitaminsB2&B12
assistinenergy-
yieldingmetabolism
Immunity
VitaminC&Zincsupport
normalfunction
oftheimmunesystem
Bones
VitaminDfor
maintenance of
normalbones
Hair&Skin
Biotincontributes
tomaintenanceof
normalhairandskin
Fertility
Zinchelpssupport
normalfertility
andreproduction
Speciallybalancedforwomen
Boost your inner sunshine
Boost your inner sunshine
Get to the root of coughs and colds – with nature’s help
The Kaloba®
range is manufactured in Germany using a patented extract of Pelargonium
sidoides, the most researched herbal cough and cold remedy worldwide. Kaloba®
tablets
are suitable for adults and children 12+ and even vulnerable groups such as people with
asthma and the elderly. Other formulations include Kaloba®
Oral Drops and Kaloba®
Sugar-free Syrup for children 6+.
These are traditional herbal medicinal products used to relieve the symptoms of upper respiratory tract
infections including the common cold, exclusively based upon long-standing use as a traditional remedy.
Always read the label.
From Nature. For Health.
Kaloba that cold
Order direct by visiting
www.kaloba.co.uk or call
0844 443 2006
celebrate winning
the cold war
Special offerS across all Kaloba products when buying direct.
Buy one Get one free on Kaloba 16 Tablet Pocket Packs.
4
4
Helps you shine
HEALTHCIRCLE ADVERTISING

ROCHE ONCOLOGY. CAMPAIGN FOR HEALTHCIRCLE ADVERTISING LTD
The Roche Group is the world’s leading provider of cancer care products with anti-cancer medicines that are
saving lives and significantly advancing the way some cancers are treated.
PROJECT AND BRIEF
Working closely with the creative department using both photo stock images and commissioned shoots to
artwork a series of advertisements, exhibition collateral and other applications.

AVEENO. CAMPAIGN FOR HEALTHCIRCLE ADVERTISING LTD
Aveeno produce naturally active oatmeal products for hand and body and are leading innovators in the
science of naturally active ingredients.
PROJECT AND BRIEF
With HealthCircle holding the Aveeno account for over four years, worked on a number of projects alongside
the creative team including design, artwork and production of advertising campaigns, online detail aids,
free-sample and direct-mail packs, web-site, exhibition booth and information pack.
CRAFT SALES AID - JOHNSON & JOHNSON: AVEENO EDETAIL
AVEENO eDETAIL
The AVEENO
®
range
that many patients prefer
1,2
We’ve got dry,eczema-prone skin all wrapped up
1. Dean B and Carmichael AJ. Emollient packs – choice in dermatology. Clinical
Pharmacy Europe, Summer 2006:33–35.
2. Netdoctor.co.uk and AVEENO®
Dry Skin study – February 2008 (n=133 participants at
Week 2).
Page 0.0
More than two a week Approximately one a week Less than one a month
How many patients do you prescribe AVEENO
®
products to?
Are you satisfied with the results your patients
achieve when using AVEENO
®
products?
Yes No
Page 1.1
achieve when using
CET Patient preference SuitabilityEfficacyFormulation Additional informationSummaryCost effectivenessOptimal emollient use
NHS trust study Peer recommendation AdherenceTalk Eczema survey
CET
B&S
Product tests
1. Dean B and Carmichael AJ. Emollient packs – choice in dermatology. Clinical
Pharmacy Europe, Summer 2006:33–35.
2. Netdoctor.co.uk and AVEENO®
Dry Skin study – February 2008 (n=133 participants
at Week 2).
3. Talk Eczema Survey. Aveeno Children’s product trial, end of campaign results 2013
(n=142).
4. Results of a healthcare survey taken at the British Association of Dermatology
Conference 2013 (n=473).
Page 5.0
AVEENO
®
formulations are easily absorbed and
non-greasy, supporting positive patient experiences
Preferred by mums
90% of mums
would consider switching to
AVEENO
®
Cream from their
child’s previous emollient (n=92)
3
Recognised by HCPs
96% of HCPs
surveyed agreed
AVEENO
®
products help improve
patient compliance (n=279)
4
Preferred by patients
AVEENO
®
Cream was
voted most popular emollient
for 10 years running*1
*
by dermatology patients in an NHS Trust
A patient-preferred emollient for positive patient outcomes
1,2
Combining these properties helps moisturise, maintain the barrier
integrity, prevent water loss and alleviate itch
1
Unique AVEENO
®
formulation offers the benefits of three distinct properties
1,2
pH and the skin barrier
Colloidal oatmeal
1. Kurtz ES and Wallo W. Colloidal oatmeal: History, chemistry and clinical properties.
J Drugs Dermatol 2007; 6(2):167–170.
2. Fowler J and Silverberg N. Active naturals have a key role in atopic dermatitis.
Semin Cutan Med Surg 2008; 27(Suppl3):8–10.
PLAY
Page 6.0

ZELBORAF. E-DETAIL AID AND AD CAMPAIGN FOR HEALTHCIRCLE ADVERTISING LTD
Zelboraf is a targeted therapy used to treat melanoma and inhibits the changed BRAF protein, which can stop
the melanoma cells from growing and dividing.
PROJECT AND BRIEF
To design artwork and produce an on-line and fully integrated detail-aid distributed to the Zelboraf sales
force via the Roche International intranet and associated advertising campaign.
Look to
Zelboraf first
Survival standard
in BRAF V600
monotherapy1-3
Zelboraf is indicated in monotherapy for the treatment
of adult patients with BRAFV600
mutation-positive
unresectable or metastatic melanoma3
Prescribing Information can be found in the back page
OS: Overall Survival; PFS: Progression-Free Survival; RR: Risk Reduction.
CI = confidence interval; HR = hazard ratio
Significant reduction
in risk of death1,2
(RR vs. dacarbazine)
HR 0.78
[95% CI; 0.64–0.94; (P<0.001)]
References PIEfficacy Safety Commitment
Only Zelboraf has proven
Overall Survival benefit1
(vs. dacarbazine)
OS data PFS data BRIM-3 study
Efficacy
OS: Overall Survival; PFS: Progression-Free Survival; RR: Risk Reduction.
CI = confidence interval; HR = hazard ratio
Significant reduction
in risk of death1,2
(ARR vs. dacarbazine)
HR 0.78
[95% CI; 0.64–0.94; (P<0.001)]
References PIEfficacy Safety Commitment
Only Zelboraf has proven
Overall Survival benefit1
(vs. dacarbazine)
OS data PFS data BRIM-3 study
Efficacy
• In a phase III, randomised, open-label study,
675 mutation positive BRAFV600E
and BRAFV600K
patients
were randomly assigned to receive Zelboraf (n=337) or
dacarbazine (n=338). Patients had treatment-naïve
metastatic melanoma. Co-primary endpoints were OS
and PFS – analysed in the intention-to-treat population.1
• 22% reduction in risk of death:
HR 0.78 [95% CI; 0.64–0.94; P<0.001)2
• 13.6 months median OS with Zelboraf vs. 9.7 months
with dacarbazine1,2

DIRECT MAIL
CREATIVE SOUL

Cold
Sun
Heat
Wind
Pollution
All-round defence against
environmental stress
A complete range for all-round defence
New Multi-Defence™
has a complete range of products
for your everyday skincare needs.
Questions or comments? Call: 0845 601 5789 (UK) – Tel: 1850 220044 (IRL).
Email: professionalteam@its.jnj.com. Website: www.neutrogena.co.uk
© Johnson and Johnson Ltd, Maidenhead SL6 3UG and Tallaght, Dublin24.
1. Allen Schoen L and Lazar P. The look you like. Medical answers to 400 questions on skin and hair care.
1989. London, Informa Healthcare. 2. Garay M, Lyte P, Kaur S, Oddos T, Southall M.Poster presented at EADV
Gothenburg 2010. 3. Johnson & Johnson data on file. PROT-AOX™ Technology. Tests performed in vitro.
Multi-DefenceTM
SPF25[PR-009064]-INGREDIENTS:Aqua,DicaprylylCarbonate,Glycerin,Homosalate,Ethylhexyl
Salicylate, Dimethicone, Cetearyl Alcohol, Octocrylene, Butyl Methoxydibenzoylmethane, Potassium Cetyl
Phosphate, Butyrospermum Parkii Butter, Cetyl Alcohol, Ilex Paraguariensis Leaf Extract, Moringa Pterygosperma
Seed Extract, Ethylhexylglycerin, Ascorbyl Glucoside, Maltodextrin, Aluminum Starch Octenylsuccinate, Glyceryl
Stearate, PEG-75 Stearate, Ceteth-20, Steareth-20, Dimethicone Crosspolymer, Xanthan Gum, Disodium EDTA,
DisodiumPhosphate,CitricAcid,TocopherylAcetate,Tocopherol,Phenoxyethanol,BenzoicAcid,DehydroaceticAcid.
NEUTROGENA MULTI-DEFENCE. DIRECT MAIL PROMOTION FOR HEALTHCIRCLE ADVERTISING LTD
Neutrogena have worked with dermatologists and scientists to develop its first daily skin care range clinically
proven to provide protection from sun, heat, cold, pollution and wind, keeping your skin beautifully healthy.
PROJECT AND BRIEF
Working closely alongside creative team to develop and produce a direct mail and free sample pack solution
to promote a new Multi-Defence Daily Moisturiser.

BRAND IDENTITY & IMPLEMENTATION
CREATIVE SOUL

1.1 Our logo 17
1.2 Logo – clear area & minimum size 18
1.3 Logo lockup 19
1.4 Logo lockup –
clear area & minimum size 20
1.5 Logo on different color backgrounds 21
1.6 Logo lockup placement 22
1.7 Graphic shape 23
1.8 Graphic-shape placement 24
1.9 Primary brand colors 25
1.10 Secondary brand colors 26
1.11 Primary brand typeface – print 27
1.12 Brand typeface – digital 28
1.13 Imagery – black and white 29
1.14 Imagery – color 30
1.15 Building blocks 31
1.16 The Helsinn Icon man 32
SECTION 1 – BASIC ELEMENTS n
MAIN MENUThis section outlines the basic elements of our brand identity: our brand mark, brand shape,
brand icon, colours, typefaces and imagery.They are the component parts which, when
combined, form the foundation of the Helsinn brand.This section is important to ensure
consistent style and quality of presentation.
The Helsinn
Icon Man
6
Helsinn Brand Guidelines 2014 –Version 1.1MAIN MENU
HELSINN. BRAND IDENTITY FOR HEALTHCIRCLE ADVERTISING LTD
Helsinn is a world class cancer care company that provides support to relieve patients of the adverse side
effects of cancer treatment.
PROJECT AND BRIEF
To design and artwork brand implementation guideline for both print and online use (interactive PDF).

AVASTIN. ONLINE BRAND IMPLEMENTATION GUIDE FOR OVARIAN CANCER
Avastin is a cancer medicine that interferes with the growth and spread of cancer cells in the body and is used to
treat certain types of cancers of the kidney, lung, colon, rectum, cervix and ovaries.
PROJECT AND BRIEF
To adapt existing brand implementation guide ‘print version’ into a fully integrated digital platform distributed
via Roche International and Avastin’s intranet.

ACTEMRA. GLOBAL IMPLEMENTATION MEETING FOR HEALTHCIRCLE ADVERTISING LTD
Actemra is used to treat moderate to severe rheumatoid arthritis in adults. It reduces the effects of a
substance in the body that can cause inflammation and is often given together with other arthritis medicines.
PROJECT AND BRIEF
To design and artwork global implementation identity and theme including logo and various delegate material
and collateral.
FOCUS oN
IN FIRST LINE
1st CHOICE

SCG INTERNATIONAL
MALINA. BRAND IDENTITY FOR SCG INTERNATIONAL
Loyalty Partners Vostok provide outsourced loyalty marketing services via their coalition consumer rewards
and loyalty program ‘Malina’ for retailers and service providers in Russia which enables members to collect
points on purchasing products and services from the program partners, and redeem points for rewards.
PROJECT AND BRIEF
To design and produce a brand identity and name concept, drawing on international best practice and
adapting to the specifics of the Russian market. Utilising a visual treatment, marketing concept and
applications for loyalty cards, billboards, brochures, and web site to appeal to a broad range of target
consumer profiles.

RUSSIAN STANDARD IMPERIA PRIVATE BANKING. BRAND IDENTITY FOR SCG INTERNATIONAL
Positioned to complement Russian Standard’s super deluxe Vodka brand, Imperia Private Bank provides
tailor-made services and premium banking with outstanding attention to customer needs.
PROJECT AND BRIEF
To design artwork and create a unique branch concept based on a modern, luxury five star hotel with reception,
waiting lounge and private meeting rooms. Each individual client is treated as a valued customer by their own
personal portfolio manager who manages their account, and services their specific product requirements.
To reinforce the brand’s premium positioning in setting the highest standards of Russian private banking,
high quality communications materials were also produced to reflect the distinctive style of the bank.
SCG INTERNATIONAL

FESTIVAL SHOPPING CENTRE. BRAND IDENTITY FOR SCG INTERNATIONAL
Festival is a 56,000m² shopping centre developed for Corporation A.N.D in Russia in 2005 and is an on
ongoing success inspired by festivity and celebration.
PROJECT AND BRIEF
To design, artwork and develop a brand identity, marketing communication visuals and enhanced interior and
exterior concept for a new shopping centre that ranges across banners, signage, marketing, promotions,
lighting, circulation and architectural treatments.
SCG INTERNATIONAL

MUSIC PROMOTION
CREATIVE SOUL

HIDEAWAY JAZZ CLUB. DESIGN AND ARTWORK FOR EVENTS PROGRAMME
The Hideaway Jazz Club is South London’s premier live jazz, soul and funk venue. Those in the know have,
for the last seven years, been heading to The Hideaway in SW16, with it’s varied programme of British and
International artists. This intimate 250 capacity venue has quickly earned its reputation as one of the finest
live venues in town, scooping up the prestigious Parliamentary Jazz Live Music Venue of the Year in 2011.
PROJECT AND BRIEF
To design, artwork and produce The Hideaway’s bi-monthly DL events programme including sourcing of
images, direction of photo shoots and creation of photoshop montages.
HIDEAWAY JAZZ CLUB
WALL TO WALL:
PRINCE
FEAT. DAVID
MCALMONT
ANDBABYSOL
Thursday 1st, Friday 2nd and
Saturday 3rd September
A celebration of the music of his Purple Highness – with
a back catalogue more rich and varied than perhaps any
other recording artist, Prince is one of the most influential
artists of his generation.
David McAlmont & Baby Sol star on vocals as Hideaway
parties “like it’s 1999”!
Tickets Thurs £15 Doors 7pm, Show 8.30pm
Tickets Fri/Sat £15 Doors 7pm, Show 9pm
DOWN FOR
THE COUNT
Sunday Lunch 4th September
Down For The Count Swing Orchestra are London’s
hottest mini Big Band and vintage dance orchestra –
bringing the sounds of the Swing Era back to life, with
new arrangements of big band classics, drawing
inspiration from the likes of Duke Ellington, Count Basie,
Glenn Miller and Benny Goodman amongst others.
Tickets £10 Doors 12pm, Show 2pm
GENE DRAYTON UNIT
Thursday 8th September
A much anticipated Hideaway debut for The Gene
Drayton Unit (aka GDU) with their hard hitting
Hammond and horn vibes that reference the 60s jazz,
funk and R&B mod scenes, performed with a thoroughly
modern attack.
Tickets £10 Doors 7pm, Show 8.30pm
Under 16s FREE
PhotosourceNPGRecords/Courtesyoftheartist
GEORGE
ANDERSON
BANDWITHSPECIALGUESTS
JUNIORGISCOMBE,
MARYPEARCE
ANDDEBBYBRACKNELL
Friday 26th August
Shakatak bass man George Anderson leads a celebration
of jazz funk, rare groove and soul with very special
guests Junior Giscombe (‘Mama Used To Say’), Mary
Pearce (Lionel Richie, Grace Jones, Chaka Khan,
Courtney Pine and more) and Debby Bracknell (Shakatak).
Join George and his band as they celebrate the music
of George Duke, EWF, The Brothers Johnson, Crusaders,
Prince and other jazz, funk and soul gems.
WAYNE
HERNANDEZ
Saturday 27th August
Soulful vocals from the charismatic Wayne Hernandez
backed up by incredible vocal harmonies and infectious
energy from his band that are guaranteed to get the
room moving!
“it was clear that Wayne had a very special talent, his
voice, it was simply breath taking” Livemusic.fm
A rare chance to join Wayne Hernandez, a smouldering
front-man with soul-melting vocals, as he takes a break
from his hectic touring schedule - heavily in demand as
a first choice vocalist for stars past and present including
Gorillaz, Tori Amos, Blur, Grover Washington, Roberta
Flack, Tina Turner and Madonna.
JUNE/JULY 2016
AVERY SUNSHINE
JOCELYN BROWN
ROBIN JONES
DENNIS BOVELL
ASWAD
AUGUST/SEPTEMBER 2016
MARTHA HIGH
SUSAN CADOGAN
PLUS SPECIAL GUESTS
DAVE BARKER & THE ACES
JOYCE SIMS
SHAKATAK
HIL ST SOUL
JAZZ JAMAICA
EZRA COLLECTIVE
WALL TO WALL: PRINCE
HAILEY TUCK
JANINE JOHNSON
All times and prices correct at the time of printing but details can be subject to change.
Please check website when booking.
2 Empire Mews, Stanthorpe Road, SW16 2BF • Tel: 020 8835 7070
www.hideawaylive.co.uk
BE THE FIRST IN THE KNOW!
Join our mailing list for early gig announcements,
exclusive special offers and all the latest Hideaway news.
Simply visit our web site and click on ‘Mailing List’
to make sure you never miss a beat!
COMING SOON
AUGUST/SEPTEMBER 2016
MARTHA HIGH
SUSAN CADOGAN
PLUS SPECIAL GUESTS
DAVE BARKER & THE ACES
JOYCE SIMS
SHAKATAK
HIL ST SOUL
JAZZ JAMAICA
EZRA COLLECTIVE
WALL TO WALL: PRINCE
HAILEY TUCK
JANINE JOHNSON
All times and prices correct at the time of printing but details can be subject to change.
Please check website when booking.
2 Empire Mews, Stanthorpe Road, SW16 2BF • Tel: 020 8835 7070
www.hideawaylive.co.uk
BE THE FIRST IN THE KNOW!
Join our mailing list for early gig announcements,
exclusive special offers and all the latest Hideaway news.
Simply visit our web site and click on ‘Mailing List’
to make sure you never miss a beat!
COMING SOON
APRIL/MAY 2016
RAYGELATO
CARROLL THOMPSON
BANDA BLACK RIO
ANDREW ASHONG
KENNY THOMAS
OSIBISA
JANINE
JOHNSON
Soul In The City
Friday 30th September
South London’s newest soul night out!
Featuring very special guest Kevin Leo.
Prepare for a night of uplifting soul that will have you
grinning from ear to ear all the way home. Expect to
hear songs from divas Chaka Khan, Gwen McCrae
and Jocelyn Brown intermingled with some of Janine’s
own thought-provoking offerings.
“Janine can SING... go see her!” -
David Arnold (Film Composer, James Bond)
HIDEAWAY JAZZ CAFE
The Hideaway Jazz Café opened in 2012,
giving the main music venue the presence on
the High Road that its reputation deserved.
With the cinema-style marquee also recalling
the building’s Picture Palace roots, this easy-going
Café is not just our shop window to the world,
but a top-quality rest stop in its own right!
Open for breakfast, lunch, dinner and drinks,
it provides the same laid-back environment
which our main venue has become famous for!
Use the café for your private parties - if you’ve
got an event for up to 80 people, we can offer you
exclusive hire of our beautiful café! Come and discuss
your perfect party menu and we’ll make sure your guests
are well fed, relaxed and happy!
For more information please call: 020 8835 7070
or email events@hideawaylive.co.uk
HIL ST SOULFriday 9th and Saturday 10th September
The first of two special nights with British Neo-Soul star
behind the underground smash hits like “Smile”, “Pieces”
and “Strictly A Vibe Thing”.
“It’s rare in the soul arena for UK based acts to
genuinely give the Americans a run for their money,
but Hil St Soul seem on track to do just that.” BBC Music
“One of the UK’s most quietly-consistent soul music
exports to the US” Blues & Soul Magazine
On Friday 9th September, singer/songwriter Fidel will
be Hil’s very special guest.
Having performed at the Russell Simmons Hip-Hop
Summit in Los Angeles, Fidel went on to support reggae
legends Burning Spear and Buju Banton as well as
writing four songs for Hil’s album “Black Rose”.
SWING
COMMANDERS
Sunday Lunch 11th September
These five musicians rock the stage, leading the party
with their instrument swapping virtuosity, serving up
1940s classics, ‘50s jump jazz, boogie-woogie and
western swing.
CHARLIE PARKER
ON DIAL
Thursday 15th September
A tribute to jazz genius Charlie ‘Bird’ Parker. Written
and arranged by Alex Webb (creator of Cafe Society
Swing) and starring vocalist Camilla Beeput (Gloria Dee
in the TV series Grantchester).
‘Good script, good concept, fantastic music’ -
London Jazz News
Tickets £10 Doors 7pm, Show 8.30pm
Under 16s FREE

FESTIVAL REPUBLIC. BRAND IDENTITY AND PROMOTION LATITUDE FESTIVAL IN THE WOODS STAGE
The Festival Republic’s Latitude Festival takes place every summer in July and is a pioneering and
award-winning music and arts festival. Set within the magical woodland grounds of Henham Park,
with its unique line-up, it has fast become the cultural highlight of the summer festival season.
PROJECT AND BRIEF
To design, brand and promote the ‘In The Woods Stage’ and curate the artist line-up. Then develop and
produce all relevant promotional collateral including advertising campaign and digital content.
IN THE WOODS 2015THURSDAY NIGHT 10PM - 2AM
MUCHO SOUL & SIZE DOESN’T MATTER PRESENT:
A STRICTLY VINYL ONLY SOUNDCLASH!
DJ’S SI KURRAGE AND MR SHIVER
(SIZE DOESN’T MATTER COLLECTIVE)
KET SHAH & DJ A.K.A (MUCHO SOUL SHOW)
A special opening night four hour soundclash
session of strictly vinyl platters that matter with the
Mucho Soul and Size Doesn’t Matter DJ collectives
going head to head! Expect an up-front selection
of glorious sevens from heaven and 12inch pleasures
of Funk, Soul, Disco, Reggae, House, Techno,
Eighties, Nineties and everything in between!
FRIDAY NIGHT 11PM - 3AM
DJ A.K.A & KET SHAH (BACK2BACK FM PRESENT):
MUCHO SOULWITH SPECIAL GUEST DJ ABI CLARKE
(SOUL JAZZ RECORDS & WEST END GIRLS)
Purveyors of the finest soulful rhythms and beats, DJ’s
Ket Shah & D.J A.K.A of Back2Back FM’s popular
underground radio show Mucho Soul bring their
superb take on Funk, Soul, Disco, Electronica and
Deep Soulful House to Latitude with special guest
Abi Clarke (Soul Jazz Records) joining them with her
Boogie, Nu-Soul, RnB and Rare Grooves selections!
SATURDAY NIGHT 11PM - 3AM
ASHLEY BEEDLE & JO WALLACE PRESENT:
A unique four hour
overview of the history
of Black Dance Music
with tracks chosen by
legendary selector,
Ashley Beedle & Motown
connoisseur, Jo Wallace.
Iconic tunes will nestle alongside obscure gems
giving an insight into the diverse and wonderful
world of black dance music over the last seventy
years! From Swing to Motown, Funk to Hip Hop,
House to Happy.....you’ll be signposted through
seven decades of joyous music in the superb
woodland surroundings of Latitude 2015!
SUNDAY NIGHT 11PM - 2AM
SI KURRAGE & MR SHIVER PRESENT:
PLUS SPECIAL
GUEST NATTY BO!
(THE TOP CATS &
SKA CUBANO)
The Size Doesn’t Matter crew bring a very specia
repertoire of Reggae, Jamaican Ska and Two-tone
to The Woods with a big helping hand from the
Zoot suited charismatic Natty Bo who’ll be adding
to the brew serving up his inimitable brand of
fifties and sixties Rhythm and Blues, Cuban
Mambo, Latin, Soul, Boogaloo and seventies firm
Funk favourites to the Latitude Sunday night finalé!
A History of
FESTIVAL REPUBLIC

HIGHER GROUND. BRAND IDENTITY AND NIGHT CLUB PROMOTION
Higher Ground was conceived and set-up as a club and party promotional collective in Brixton, South London
in 2000. It’s growing success led to a weekly Friday residency session at The Tongue and Groove, Atlantic Rd
Brixton and a monthly Saturday residency at Babalou, The Crypt, St Matthews Church. In addition, via various
guest bookings, festivals, invitations and one-off exclusives, The Uplifting Sound of Higher Ground has been
experienced throughout London, The UK and across Europe and beyond.
PROJECT AND BRIEF
Club brand identity and to develop, artwork and produce promotional collateral including a series of CD’s.
HIGHER GROUND

MUCHO SOUL. BRAND IDENTITY AND NIGHT CLUB PROMOTION
Mucho Soul began life 2001 as a monthly club night in Soho, London. The brainchild of long time muso’s and
Alan Kenny Arscott (DJ A.K.A) and Ket Shah their soulful concept soon developed to include a varied and
eclectic array of black influenced dance music ranging from Jazz, Disco, Reggae, Funk, and House right
through to the very best fresh Nu Electronica.
PROJECT AND BRIEF
Club brand identity and to develop, artwork and produce promotional collateral material and online podcast.
MUCHO SOUL
ABSOLUTE PARTY CRUISES & VINTAGE AT SOUTHBANK PROUDLY PRESENT
THE MUCHO SOUL
LOVE BOAT CRUISEKET SHAH DJ A.K.A (ALAN KENNY ARSCOTT)
SPECIAL GUEST “LONDON LEGEND” TREVOR FUNG
FRIDAY JULY 29TH BOARDING AT 8.15PM
THE FESTIVAL PIER ON THE SOUTH BANK
LIMITED £15 EARLY BIRD TICKETS AVAILABLE NOW!
@ www.absolutepartycruises.com TIL TUESDAY 26TH
PLEASE ENTER CODE XXXX TO PURCHASE REDUCED TICKETS
TICKETS £20 THEREAFTER INCLUDES COMPLIMENTRY COCKTAIL
BOAT BOARDS AT 8.15PM AND RETURNS AT 10.15PM

HEALTHCARE AND PHARMA ADVERTISING

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