This document summarizes the results of a global campaign called "Behind the Brands". Over 175,000 people have taken action for the campaign in October and over 300,000 people total in 2013. Support included over 8,300 tweets, 13,800 Facebook shares, and 55,500 video views. The campaign garnered over 50 million media impressions. More than 40 organizations with over 4.3 million members supported the campaign. 33 investors representing over $1.4 trillion in assets signed a statement in support. Quotes from supporters emphasize the importance of respecting land rights and involving local communities.

1. A global campaign

2. More than
175,000 people
have taken action
this October

3. And more than
300,000 people
have taken action for
Behind the Brands in 2013

4. 8,300 tweets
demanding action

6. 13,800 Facebook shares

8. 55,500 people
have watched the video
in 5 languages

9. More than 50 million media
impressions including:
The New York Times
CNN
ValorEconomico
The Guardian
The Independent
Bloomberg
AFP
Nederland 1
Reuters
AgênciaBrasil
BBC
EFE
O Globo
The Daily Telegraph
The Herald Sun
Forbes
Radio 1
Irish Examiner

11. More than
40 organisations
spreading the word
to more than 4.3 million people
including faith groups, unions, investors,
environmental groups and the fair trade movement.

12. Action around the world

14. 33 investors representing
more than $1.4 trillion in
assets
signed an investor statement
supporting Behind the Brands

16. Quotes from supporters
“We can’t sweeten our lives at the cost of the
bitterness of others”
“ Too often, the sugar in our favourite food
and drinks is produced at a high cost:
pushing farmers off their lands.”
“Politicians and agencies closed their eyes to
these social injustices.”

17. “It is crucial that land rights are respected, contracts
transparent and local communities involved and receiving fair
compensation ... I will have a conversation with the CEOs of
Dutch financial institutions on how they deal with land rights
issue. I expect them to have sound land rights policies and
implement these when making investment decisions, especially
regarding F&B companies”.
LiliannePloumen
Dutch Minister for Foreign Trade
and Development Co-operation

19. “These three companies have a
huge amount of power and
influence. If they act they could
transform the industry.”
WinnieByanyima
Executive Director of Oxfam

20. You care what your customers
think – because they love your
products and buy what you sell.
Coca Cola, PepsiCo and ABF:
Make sure your sugar doesn’t
lead to land grabs.