Sosyal Platformlarda Yayınlanan İçeriklerin Ömürleri

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Farklı platformlarda yayınlanan içerikler potansiyel erişimlerine ne kadar sürede ulaşıyor?

Organik erişimin oldukça sınırlı olması
sebebiyle Facebook'ta yayın yaparken,
maksimum erişimi alabilmek için günde
birden fazla kez (2-4) içerik yayınlanması
öneriliyor.
İlk 2 buçuk saatteki gösterimler toplam
gösterimlerin %75'ini oluşturuyor.
Facebook'ta yayınlanan bir içerik
ortalama 6 saat sonra potansiyel
erişimine ulaşıyor.
Facebook
6 Saat

Instagram Feed
48 Saat
Bu platformda yayın yaparken, maksimum
erişimi alabilmek için günde birden fazla
kez içerik yayınlanması önerilmiyor.
Markalar bir post yayınladıklarında 2 gün
boyunca gelecek olan yorumlara cevap
vererek etkileşimlerini maksimize
edebilirler.
Instagram feed'de yayınlanan bir içerik
ortalama 48 saat sonra potansiyel
erişimine ulaşıyor.
Instagram Stories
24 Saat

Twitter
18 Dakika
Platformun ruhuna uygun olarak güncel
konularda günde minimum 2 (2-8) tweet
atarak platformu farklı zamanlarda ziyaret
eden kitleye erişilmeye çalışılması
öneriliyor.
Atılan bir tweet ortalama 18 dakika sonra
potansiyel erişimine ulaşıyor.

LinkedIn
48 Saat
Platformun yapısına ve kullanıcıların
beklentilerine uygun içerikleri, iş
günlerinde günde bir kez yayınlamak
maksimum erişimi almak için yeterli
olacaktır.
LinkedIn'de yayınlanan bir içerik ortalama
48 saat sonra potansiyel erişimine
ulaşıyor. Ancak LinkedIn algoritması
platformu daha az sıklıkla ziyaret eden
kullanıcılara ilgilerini çekebilecek içerikleri
7 gün sonra bile gösterebiliyor.

Pinterest
3 Ay
Pinterest kullanıcıların satın alma
kararlarını vermek için de kullandıkları bir
platform olması sebebiyle markalar için
önemli bir platform.
Yayın yaparken doğru keyword seçimleri
maksimum erişimin alınması adına büyük
önem arz ediyor.
Pinterest'te yayınlanan bir içerik ortalama
3 ay sonra potansiyel erişimine ulaşıyor.
Ancak Pin'ler üzerinden 1 yıl geçse bile
etkileşim almaya devam edebiliyor.

YouTube
40 Gün
Güncel arama hacimlerinin artması
algoritmanın videonuzu üzerinden uzun
zaman geçse bile tekrar ön plana
çıkarmasına sebep olabiliyor.
YouTube'da yayınlanan Story'ler ise 7 gün
boyunca görüntülenebiliyor.
YouTube'da yayınlanan bir video ortalama
40 gün sonra potansiyel erişimine
ulaşıyor. Ancak ilk 6 günde toplam
izlenmelerin yarısı alınmış oluyor.

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Sosyal Platformlarda Yayınlanan İçeriklerin Ömürleri

1. İçeriklerin Ömrü Ne Kadar? Farklı platformlarda yayınlanan içerikler potansiyel erişimlerine ne kadar sürede ulaşıyor?

2. Organik erişimin oldukça sınırlı olması sebebiyle Facebook'ta yayın yaparken, maksimum erişimi alabilmek için günde birden fazla kez (2-4) içerik yayınlanması öneriliyor. İlk 2 buçuk saatteki gösterimler toplam gösterimlerin %75'ini oluşturuyor. Facebook'ta yayınlanan bir içerik ortalama 6 saat sonra potansiyel erişimine ulaşıyor. Facebook 6 Saat

3. Instagram Feed 48 Saat Bu platformda yayın yaparken, maksimum erişimi alabilmek için günde birden fazla kez içerik yayınlanması önerilmiyor. Markalar bir post yayınladıklarında 2 gün boyunca gelecek olan yorumlara cevap vererek etkileşimlerini maksimize edebilirler. Instagram feed'de yayınlanan bir içerik ortalama 48 saat sonra potansiyel erişimine ulaşıyor. Instagram Stories 24 Saat

4. Twitter 18 Dakika Platformun ruhuna uygun olarak güncel konularda günde minimum 2 (2-8) tweet atarak platformu farklı zamanlarda ziyaret eden kitleye erişilmeye çalışılması öneriliyor. Atılan bir tweet ortalama 18 dakika sonra potansiyel erişimine ulaşıyor.

5. LinkedIn 48 Saat Platformun yapısına ve kullanıcıların beklentilerine uygun içerikleri, iş günlerinde günde bir kez yayınlamak maksimum erişimi almak için yeterli olacaktır. LinkedIn'de yayınlanan bir içerik ortalama 48 saat sonra potansiyel erişimine ulaşıyor. Ancak LinkedIn algoritması platformu daha az sıklıkla ziyaret eden kullanıcılara ilgilerini çekebilecek içerikleri 7 gün sonra bile gösterebiliyor.

6. Pinterest 3 Ay Pinterest kullanıcıların satın alma kararlarını vermek için de kullandıkları bir platform olması sebebiyle markalar için önemli bir platform. Yayın yaparken doğru keyword seçimleri maksimum erişimin alınması adına büyük önem arz ediyor. Pinterest'te yayınlanan bir içerik ortalama 3 ay sonra potansiyel erişimine ulaşıyor. Ancak Pin'ler üzerinden 1 yıl geçse bile etkileşim almaya devam edebiliyor.

7. YouTube 40 Gün Güncel arama hacimlerinin artması algoritmanın videonuzu üzerinden uzun zaman geçse bile tekrar ön plana çıkarmasına sebep olabiliyor. YouTube'da yayınlanan Story'ler ise 7 gün boyunca görüntülenebiliyor. YouTube'da yayınlanan bir video ortalama 40 gün sonra potansiyel erişimine ulaşıyor. Ancak ilk 6 günde toplam izlenmelerin yarısı alınmış oluyor.

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