Data analytics for the Indian Institute of Digital Educations ( IIDE ) website.

1. GOOGLE
ANALYTICS
PREPARED BY AKHIL RAO
Website: akhilrao.xyz

2. Analytics of Account: Akhil Rao

3. Default - All Website/ Masterview
Created - Stalks

4. The data of my website in past 7 days.

5. The highest visit came directly to my page. I
did not share my link on any social media
platform.

6. • As I didn't post my link on any social media
platforms so most of the traffic has come directly to
my page
• Instagram is a more engaging platform , so Posting
a story on my Instagram account and adding the
link to my bio will bring more traffic to my website
• Therefore in future the source and medium
preferred will be Instagram
SOURCE AND MEDIUM IN FUTURE

7. Audit of IIDE’s website Feb’18 vs Feb’19
Feb’18
Total views:- 400
Highest views on:- 19th Feb
Feb’19
Total views:- 1000
Highest views on:- 19th Feb

8. SOURCE/MEDIUM ANALYSIS FEB’18 VS FEB’19
Feb’18
Best Source/ Medium: Google/Organic searches
High amount of traffic is also seen from
Facebook links(probably Facebook ads)
Feb’19
Best Source/ Medium: Google/Organic searches
High amount of traffic is also seen from Facebook Ad targeting
which is quiet specified and of different kind example: field of
study, demographics , jobs etc.

9. In the past 1 year, the highest
performing month is Jan’19.
The Website views crossed 7k.
MONTHS WITH HIGHEST TRAFFICS
Highest traffic from: Organic search on google
(This shows that the website is very well
optimized)
In a span of 6 days getting 147 views from
Facebook ads can be considered good.
SOURCE/MEDIUM ANALYSIS

10. DEMOGRAPHICS
AGE
Highest website visits are from age of 18-24
Followed by 25-34
Both can be considered as Primary audience as the difference is
just 5k.

11. GENDER
The major website visitors are female as compared to
male.

12. FEMALE
AGE + GENDER
Here for the female, the ratio above 25 is higher than the
age group of 18-24

13. MALE
Here the ratio above 25 is higher than the
age group of 18-24.

14. • The age group of 18-24 and 25-34 both should be targeted
• Age group of 18-24 college going students can be targeted with
ads , showing the message how IIDE will help them to build a
career
• Age of 25-34 should targeted working professionals people who
are looking for addition to the there CV
IDEAL TARGETING FOR IIDE ON
FACEBOOK

15. Home page is the most visited because the website mostly gets its traffic from organic
Google search.
The Case study of Swiggy is another highly visited pages.
HIGHEST RANKING

16. THANK- YOU