Big Bazaar is an Indian retail chain founded by Kishore Biyani with 250 stores across 80 cities. It has undertaken various marketing campaigns on social media platforms like Facebook, focusing on festivals like Diwali and Republic Day to boost sales. Big Bazaar has managed online to offline conversions through mobile coupons and recorded its highest ever sale on January 26th. The document also discusses Big Bazaar's competitors like Reliance Retail and Lulu Group as well as their social media presence and search engine optimization and marketing strategies.

2. About Big Bazaar
Founded By Kishore Biyani Main Focus Area Our main focus are on following segments
Total Outlets: 250 stores in 80 cities

3. BRAND POSITIONING CHANGE

4. BIG BAZAAR
WEBSITE

7. COMPETITORS

8. RELIANCE RETAIL WEBSITE

9. LULU WEBSITE

10. FACEBOOK

11. PRESENCE
RELIANCE
TRENDZ
190K 1.7m
1.8m
8,461 13K
RELIANCE FRESH 4776 589k
592k
10.4K 17K
RELIANCE
DIGITAL
240K 4.6m
4.6m
93K 7.4K
PRESENCE
LULU INDIA 1536 124K 1,166 NA
LULU HYPERMARKET
RELIANCE RETAILS

12. C
A
M
P
A
I
G
N
S

13. #BadiWaliDiwali #YeDiwaliSabkiWali
DIWALI CAMPAIGN

15. BIG BAZAAR RECORDED HIGEST SALES ON REPUBLIC DAY
Pulkit Trivedi, Director, Facebook India said,
“Facebook Live is an authentic, immersive tool
that brands are increasingly using to connect
and engage with their consumers real-time.
We’re excited about the Big Bazaar’s “Sabse
Sasta Din” campaign and its 24-hour Facebook
Live that will help to amplify the scale of the
campaign.”

16. #SABSESASTA5DIN

17. BIG BAZAAR MANAGED TO CONVERT 1
LAKH MOBILE COUPONS, INTO A
WHOOPING 3LAKH WALK INS WITH A 62%
REDEMPTION RATE FULFILLING THEIR
PRIMARY OBJECTIVE OF ONLINE TO
OFFLINE CONVERSION. BIG BAZAAR
SCRIPTED THEIR HIGHEST EVER SALE ON
26TH
JAN HOLIDAY, SMASHING ALL THE
PREVIOUS RECORDS
#SABSESASTA5DIN

18. SEO
&
SEM

19. Big Bazaar – SEM (Ad words)

20. Reliance Trends - SEM

21. Big Bazaar SEO
Visible First on Google search PageVisible First on Google search Page

22. Reliance Trends - SEO

23. Lulu Group India - SEO
AD copy visible end of first google search pageAD copy visible end of first google search page

24. Landing Page – no offers listed

25. Relevant Landing Page

26. Re-Marketing Strategy

27. Ezone vs Reliance Digital

28. EzoneOnline.com

29. Innovative A Campaign For E-Zone
Digital

30. E-zone Digital Funnel
UnknownUnknown
AwarenessAwareness
ConsiderationConsideration
ConversionConversion
Associated Big BazaarAssociated Big Bazaar
Social Media CampaignSocial Media Campaign
According to Age GroupAccording to Age Group
SEO & SEMSEO & SEM
Re-Marketing / Re-TargetingRe-Marketing / Re-Targeting

31. E-zone Digital Campaign Keywords
Relevant
Electronics
Home Appliances
Reliance Digital
EMI
Affinity
Home Loan
Naukri
Gaming
Tata Sky
HD-TV shows

32. Target Audience for E-zone Digital
Age Group
12-17 (School & College Students) [Instagram] [M/F/Unknown]
18-24 (Graduates & Post Graduates) [Instagram & Facebook]
25-35 (Working professionals) [Facebook,Twitter,LinkdIn]
25-35 (House Wife's) [Big Bazaar Loyalty Members](Email Marketing)
36-55 (Parents) [Facebook, Mobile Marketing]

33. TG on Social Media Platforms

34. Thank You