Kewl Instyle pvt ltd was established in 2013 in Agra, India by Akash Jadaun. It began as a business-to-business company selling clothing and footwear but shifted in December to become business-to-customer, expanding its catalog. Kewl Instyle is Agra's first online store and focuses on quality and customer satisfaction. It carries over 100 Indian brands through partnerships with major retailers. The company aims to be India's largest online mass merchandiser with quality assurance. Its values include customer obsession, ownership, innovation, and more. It has acquired other online brands like Foster Blue and launched its own premium footwear brand Versoba.

2. BEGINNING OF
 Kewl Instyle pvt ltd was established by Akash Jadaun in Dec 2013. Kewl
Instyle headoffice is in AGRA.
 It began its operations in the B2B (business to business) segment which
included :- clothing, footwears.
In december, the company shifted its strategy to becoming a B2C
(business to customer) oriented firm, expanding its catalogue to fashion
and lifestyle products.
Kewl instyle.com is a first online website company from AGRA.

3.  QUALITY and CUSTOMER SATISFACTION are the main motto of Kewl Instyle, We
pledge to make every effort to improve the level of customer service
throughout the e-commerce industry by using up-to-date hardware and
software
 Kewl Instyle has tied up with top fashion and lifestyle companies in India, such as
amazon,infibeam,ebay,naaptol,yebhi.com,flipkart,fashionara,HS18 n much more.
 To offer a wide range of current season merchandise from these brands Kewl Instyle
currently offers products from more than 100 Indian brands. These include shoes for
parties along with casual footwear from world-renowned industry leaders.
 There are also casual and dressy footwear for all age groups.
 Kewl instyle position itself as a fashionable new age brand. we believes as “Style
without Limits”.

4. To be the largest mass online merchandiser
In india with quality assured.

5. The company motto: “Work Hard, Have Fun, and Make
History.”
The company’s six core values: customer
obsession, ownership, bias for action, frugality, high hiring
bar, and innovation.

9. VALUE CHAIN ANALYSIS
Firm
infrastructure
Human
resource
management
Technology Procurement

10. ACQUISITIONS OF KEWL
INSTYLE
 Kewl Instyle acquired online running
brand “ Foster Blue” . Who has good
customer but non quality performer as
we received it we worked on it and
now this is one of the part of the co.
Who has huge no. of products and
collection.

11. RUNNING FOUR WELL KNOWN BRANDS:
1. KEWL INSTYLE
2. FOSTER BLUE
3. KJ COLLECTION
4. VERSOBA

12.  KEWL INSTYLE LAUNCHED ITS
HIGHEST PREMIUM RANGE OF
FOOTWEARS AFTER THE HUGE
SUCCESS OF HYPER MARKET OR
CAN SAY RS.499 MARKET.
 HERE THE LINK :
http://www.fashionara.com/shopby/bra
nd-versoba.html

13.  we guys launched Agra's first online
shopping portal with 2lacs+ satisfied
customers in India in just couples of
months; Kewl Instyle covered each n
every leading brands like:
Amazon, Flipkart, Snapdeal, Times, S
hopclues, Ebay and much more it has
searches of 10 millions+ on Google
and also seeking the head counts of
our 500+ and the average age group
of co. is 20-22.