Akari Hayama discusses her experiences with social media marketing for her blog. She found blogging difficult to maintain but enjoyed creating her introductory video despite technical challenges. Facebook was her preferred platform as it allows her to easily stay connected with friends and access group information. Though Twitter provided timely news, she did not enjoy its complexity or limited characters. Overall, social media marketing provided a new experience for Hayama but maintaining multiple platforms presented challenges in learning new skills and determining marketing strategies.

1. Social Media Marketing
Fall 12
{
Akari Hayama

2. Overview
① Showcasing my blog
② Facebook (favorite)
③ Twitter (least favorite)
④Closing thoughts

3. ① Showcasing my blog
< Blog >
・9 final posts
・ 0 comment
・the post that got the most views was self
introduction video.
BECAUSE…..
Easy to understand !!!
* I don’t think I will keep up a blog because it
is hard to keep up every time something new
comes up!

4. < Video >
・ it was more difficult than I imagined, but it was
also fun !
BECAUSE… hard to remember what I speak in English
did not know where to look at
it took me about 3 hours to finish recording
the first experience
・ I had 9 viewers.
・ the missing point after I watched others’ video…
I should have mentioned the studying in the USA.
・ To make it different, I would speak about why I am taking
this class.

5. ② Facebook
* What I learned…
・ It is not just a communication tool, but
marketing tool. → pages, ads, and groups !!
* how effective…
I think it is so effective because information
spread through friends immediately.

6. * My Facebook
・friends → 721
・brands & groups → 170
★ I will continue to use
BECAUSE…
I can keep in touch with friends.
I can get information easily from pages & groups.

7. ③ Twitter
*what I follow on Twitter
・Maybelline New York
it is a worldwide brand, and I want to know what is new.
・ Forever 21
same reasons as Maybelline New York
・ Ian Somerhalder
He is in “LOST” and “The Vampire Diaries”.

8. * Sterengths
・brief ness
・timely news
* Weakness
・complicated
・hard to read tweets
★ I will not continue to use Twitter
BECAUSE… it is complicated.
I don’t like to write with the limited words.
I have to put reply marks and group names.

9. ④ Clothing thoughts
* My thoughts
・new experience
・findings
* The challenging part
・how to handle new skills/websites
・to think about how we can use social
media for the marketing

10. Thank You ☺
5/ Dec/ 2012