The document discusses techniques for optimizing web performance, including caching, edge computing, content delivery networks, TLS encryption, HTTP/2 multiplexing, image optimization, and dynamic content acceleration. It notes the tradeoffs between caching at the edge vs fetching from origin servers, and strategies for prefetching content to balance performance, scalability, and consistency.

1. © AKAMAI - EDGE 2017
Tuning for performance, offload & operational efficiency
Tim Vereecke | Scalemates & Akamai

2. © AKAMAI - EDGE 2017
Grow revenue opportunities with fast, personalized
web experiences and manage complexity from peak
demand, mobile devices and data collection.
Setting the scene

3. © AKAMAI - EDGE 2017
Grow revenue opportunities with fast, personalized
web experiences and manage complexity from peak
demand, mobile devices and data collection.
Setting the scene

4. © AKAMAI - EDGE 2017

5. © AKAMAI - EDGE 2017
Grow revenue opportunities with fast, personalized
web experiences and manage complexity from peak
demand, mobile devices and data collection.
Setting the scene
Very long tail
Frequent ad hoc updates
Image heavy 3rd party content
Worldwide audience

6. © AKAMAI - EDGE 2017
Grow revenue opportunities with fast, personalized
web experiences and manage complexity from peak
demand, mobile devices and data collection.
Setting the scene

7. © AKAMAI - EDGE 2017
Grow revenue opportunities with fast, personalized
web experiences and manage complexity from peak
demand, mobile devices and data collection.
Before

8. © AKAMAI - EDGE 2017
Grow revenue opportunities with fast, personalized
web experiences and manage complexity from peak
demand, mobile devices and data collection.
After

9. © AKAMAI - EDGE 2017
Grow revenue opportunities with fast, personalized
web experiences and manage complexity from peak
demand, mobile devices and data collection.
After

10. © AKAMAI - EDGE 2017
Grow revenue opportunities with fast, personalized
web experiences and manage complexity from peak
demand, mobile devices and data collection.
How to get there?

11. © AKAMAI - EDGE 2017
Accelerating super dynamic content
Smart optimisations for 3rd parties
Implementing responsive images
Best practices
Tuning E2E flow

12. © AKAMAI - EDGE 2017
Accelerating super dynamic content
Smart optimisations for 3rd parties
Implementing responsive images
Best practices
Tuning E2E flow
Luna monitoring

13. Luna monitoring

14. © AKAMAI - EDGE 2017
Grow revenue opportunities with fast, personalized
web experiences and manage complexity from peak
demand, mobile devices and data collection.
Is offload good?

15. © AKAMAI - EDGE 2017
Grow revenue opportunities with fast, personalized
web experiences and manage complexity from peak
demand, mobile devices and data collection.
Split traffic into segments

16. © AKAMAI - EDGE 2017
Grow revenue opportunities with fast, personalized
web experiences and manage complexity from peak
demand, mobile devices and data collection.
Split traffic into segments

17. © AKAMAI - EDGE 2017
Grow revenue opportunities with fast, personalized
web experiences and manage complexity from peak
demand, mobile devices and data collection.
Consistent naming conventions

18. © AKAMAI - EDGE 2017
Grow revenue opportunities with fast, personalized
web experiences and manage complexity from peak
demand, mobile devices and data collection.
Granular view on changes

19. © AKAMAI - EDGE 2017
Grow revenue opportunities with fast, personalized
web experiences and manage complexity from peak
demand, mobile devices and data collection.
Organise your configs

20. © AKAMAI - EDGE 2017
Grow revenue opportunities with fast, personalized
web experiences and manage complexity from peak
demand, mobile devices and data collection.

21. © AKAMAI - EDGE 2017
Grow revenue opportunities with fast, personalized
web experiences and manage complexity from peak
demand, mobile devices and data collection.

22. © AKAMAI - EDGE 2017
Grow revenue opportunities with fast, personalized
web experiences and manage complexity from peak
demand, mobile devices and data collection.

23. © AKAMAI - EDGE 2017
Grow revenue opportunities with fast, personalized
web experiences and manage complexity from peak
demand, mobile devices and data collection.
Measuring

24. © AKAMAI - EDGE 2017
Grow revenue opportunities with fast, personalized
web experiences and manage complexity from peak
demand, mobile devices and data collection.
Measuring

25. © AKAMAI - EDGE 2017
Grow revenue opportunities with fast, personalized
web experiences and manage complexity from peak
demand, mobile devices and data collection.

26. © AKAMAI - EDGE 2017
Accelerating super dynamic content
Smart optimisations for 3rd parties
Implementing responsive images
Best practices
Tuning E2E flow
Luna monitoring

27. Tuning E2E flow

28. © AKAMAI - EDGE 2017
Grow revenue opportunities with fast, personalized
web experiences and manage complexity from peak
demand, mobile devices and data collection.
Tuning origin connectivity

29. © AKAMAI - EDGE 2017
Grow revenue opportunities with fast, personalized
web experiences and manage complexity from peak
demand, mobile devices and data collection.
Origin DNS lookup

30. © AKAMAI - EDGE 2017
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web experiences and manage complexity from peak
demand, mobile devices and data collection.
Origin DNS lookup

31. © AKAMAI - EDGE 2017
Grow revenue opportunities with fast, personalized
web experiences and manage complexity from peak
demand, mobile devices and data collection.
Hardcode IP

32. Persistent connections

33. Persistent connections

34. Persistent connections

35. Persistent connections

36. © AKAMAI - EDGE 2017
Grow revenue opportunities with fast, personalized
web experiences and manage complexity from peak
demand, mobile devices and data collection.
Tuning TLS

37. © AKAMAI - EDGE 2017
Grow revenue opportunities with fast, personalized
web experiences and manage complexity from peak
demand, mobile devices and data collection.
TLS overhead
TLS Handshake

38. © AKAMAI - EDGE 2017
Grow revenue opportunities with fast, personalized
web experiences and manage complexity from peak
demand, mobile devices and data collection.
TLS overhead
TLS Handshake
Cha-Cha
Poly
OCSP
Stapling
A Grade
Low
RTT

39. © AKAMAI - EDGE 2017
Grow revenue opportunities with fast, personalized
web experiences and manage complexity from peak
demand, mobile devices and data collection.
Tuning for multiplexing

40. ”All saved bytes are equal
but some saved bytes are more equal than others”
George Orwell*, 2017

42. 1460

43. 1460

44. 1460
2
Container 1 Container 2 Container 3 Container 4 Container 5
1460 2920 4380 5840 7300
Container 6
8760
Container 7 Container 8
10220 11680
Container 9
13140
…
14600
1700 bytes
4

45. 1460
2
Container 1 Container 2 Container 3 Container 4 Container 5
1460 2920 4380 5840 7300
Container 6
8760
Container 7 Container 8
10220 11680
Container 9
13140
56400 bytes
…
14600
1700 bytes

46. 1460
2
Container 1 Container 2 Container 3 Container 4 Container 5
1460 2920 4380 5840 7300
Container 6
8760
Container 7 Container 8
10220 11680
Container 9
13140
5
5
6400 bytes
5841 bytes
…
14600
1700 bytes

47. 1460
2
Container 1 Container 2 Container 3 Container 4 Container 5
1460 2920 4380 5840 7300
Container 6
8760
Container 7 Container 8
10220 11680
Container 9
13140
5
5
6400 bytes
5841 bytes
5840 bytes
…
14600
1700 bytes
4

48. #Containers = Roundup(#Bytes/MSS)
2
Container 1 Container 2 Container 3 Container 4 Container 5
1460 2920 4380 5840 7300
Container 6
8760
Container 7 Container 8
10220 11680
Container 9
13140
5
5
6400 bytes
5841 bytes
5840 bytes
…
14600
1700 bytes
4

49. Every packet matters
2
Container 1 Container 2 Container 3 Container 4 Container 5
1460 2920 4380 5840 7300
Container 6
8760
Container 7 Container 8
10220 11680
Container 9
13140
5
5
6400 bytes
5841 bytes
5840 bytes
…
14600
1700 bytes
4

50. HTTP/1.1 vs HTTP/2
2
Container 1 Container 2 Container 3 Container 4 Container 5
1460 2920 4380 5840 7300
Container 6
8760
Container 7 Container 8
10220 11680
Container 9
13140
5
5
6400 bytes
5841 bytes
5840 bytes
…
14600
1700 bytes
4

51. HTTP/1.1 vs HTTP/2
2
Container 1 Container 2 Container 3 Container 4 Container 5
1460 2920 4380 5840 7300
Container 6
8760
Container 7 Container 8
10220 11680
Container 9
13140
5
5
6400 bytes
5841 bytes
5840 bytes
…
14600
1700 bytes
4

52. HTTP/1.1 vs HTTP/2
2
Container 1 Container 2 Container 3 Container 4 Container 5
1460 2920 4380 5840 7300
Container 6
8760
Container 7 Container 8
10220 11680
Container 9
13140
5
5
6400 bytes
5841 bytes
5840 bytes
Container X
14600
1700 bytes
4
2
Container 1 Container 2 Container 3 Container 4 Container 5
1460 2920 4380 5840 7300
Container 6
8760
Container 7 Container 8
10220 11680
Container 9
13140
Container X
14600

53. HTTP/1.1 vs HTTP/2
2
Container 1 Container 2 Container 3 Container 4 Container 5
1460 2920 4380 5840 7300
Container 6
8760
Container 7 Container 8
10220 11680
Container 9
13140
5
5
6400 bytes
5841 bytes
5840 bytes
Container X
14600
1700 bytes
4
2
Container 1 Container 2 Container 3 Container 4 Container 5
1460 2920 4380 5840 7300
Container 6
8760
Container 7 Container 8
10220 11680
Container 9
13140
5
Container X
14600
1

54. HTTP/1.1 vs HTTP/2
2
Container 1 Container 2 Container 3 Container 4 Container 5
1460 2920 4380 5840 7300
Container 6
8760
Container 7 Container 8
10220 11680
Container 9
13140
5
5
6000 bytes
5841 bytes
5840 bytes
Container X
14600
1700 bytes
4
2
Container 1 Container 2 Container 3 Container 4 Container 5
1460 2920 4380 5840 7300
Container 6
8760
Container 7 Container 8
10220 11680
Container 9
13140
5
Container X
14600
1

55. HTTP/1.1 vs HTTP/2
2
Container 1 Container 2 Container 3 Container 4 Container 5
1460 2920 4380 5840 7300
Container 6
8760
Container 7 Container 8
10220 11680
Container 9
13140
5
5
6400 bytes
5841 bytes
5840 bytes
Container X
14600
1700 bytes
4
2
Container 1 Container 2 Container 3 Container 4 Container 5
1460 2920 4380 5840 7300
Container 6
8760
Container 7 Container 8
10220 11680
Container 9
13140
5
Container X
14600

56. Every packet byte matters
2
Container 1 Container 2 Container 3 Container 4 Container 5
1460 2920 4380 5840 7300
Container 6
8760
Container 7 Container 8
10220 11680
Container 9
13140
5
5
6400 bytes
5841 bytes
5840 bytes
Container X
14600
1700 bytes
4
2
Container 1 Container 2 Container 3 Container 4 Container 5
1460 2920 4380 5840 7300
Container 6
8760
Container 7 Container 8
10220 11680
Container 9
13140
5
Container X
14600

57. Every packet byte matters
2
Container 1 Container 2 Container 3 Container 4 Container 5
1460 2920 4380 5840 7300
Container 6
8760
Container 7 Container 8
10220 11680
Container 9
13140
5
Container X
14600
GZIP
Brotli
Minify
CSS/JS
Optimize
Images
Remove
Headers
Merge
Files*

58. Accelerating super dynamic content

59. © AKAMAI - EDGE 2017
Grow revenue opportunities with fast, personalized
web experiences and manage complexity from peak
demand, mobile devices and data collection.
Why do you cache?

60. © AKAMAI - EDGE 2017
Grow revenue opportunities with fast, personalized
web experiences and manage complexity from peak
demand, mobile devices and data collection.
Edge hits for 1 object
Time
Edge view

61. © AKAMAI - EDGE 2017
Grow revenue opportunities with fast, personalized
web experiences and manage complexity from peak
demand, mobile devices and data collection.
Edge hits for 1 object
Time
Edge view
TTL TTL

62. © AKAMAI - EDGE 2017
Grow revenue opportunities with fast, personalized
web experiences and manage complexity from peak
demand, mobile devices and data collection.
Edge hits for 1 object
Time
Edge view
TTL TTL

63. © AKAMAI - EDGE 2017
Grow revenue opportunities with fast, personalized
web experiences and manage complexity from peak
demand, mobile devices and data collection.
Edge hits for 1 object
ms
Time
Edge view
TTL TTL

64. © AKAMAI - EDGE 2017
Grow revenue opportunities with fast, personalized
web experiences and manage complexity from peak
demand, mobile devices and data collection.
Edge hits for 1 object
ms
Time
Edge view
TTL TTL
Performance risk

65. © AKAMAI - EDGE 2017
Grow revenue opportunities with fast, personalized
web experiences and manage complexity from peak
demand, mobile devices and data collection.
Edge hits for 1 object
ms
Time
Edge view
TTL TTL
ms
Time
Origin view
Performance risk
Scalability risk

66. © AKAMAI - EDGE 2017
Grow revenue opportunities with fast, personalized
web experiences and manage complexity from peak
demand, mobile devices and data collection.
Edge hits for 1 object
ms
Time
Edge view
TTL TTL
ms
Time
Origin view
Performance risk
Scalability risk
Out of sync risk
Version X Version X+1

67. © AKAMAI - EDGE 2017
Grow revenue opportunities with fast, personalized
web experiences and manage complexity from peak
demand, mobile devices and data collection.
Trade offs?
ms
Time
Edge view
TTL TTL
ms
Time
Origin view
Performance risk
Scalability risk
Out of sync risk
Version X Version X+1

68. © AKAMAI - EDGE 2017
Grow revenue opportunities with fast, personalized
web experiences and manage complexity from peak
demand, mobile devices and data collection.
Is there a magic bullet?
ms
Time
Edge view
TTL TTL
ms
Time
Origin view
Performance risk
Scalability risk
Out of sync risk
Version X Version X+1

69. © AKAMAI - EDGE 2017
Grow revenue opportunities with fast, personalized
web experiences and manage complexity from peak
demand, mobile devices and data collection.
Prefreshing
ms
Time
Edge view
TTL TTL
ms
Time
Origin view
Version X Version X+1

70. © AKAMAI - EDGE 2017
Grow revenue opportunities with fast, personalized
web experiences and manage complexity from peak
demand, mobile devices and data collection.
Prefreshing
ms
Time
Edge view
TTL TTL
ms
Time
Origin view
Version X Version X+1

71. © AKAMAI - EDGE 2017
Grow revenue opportunities with fast, personalized
web experiences and manage complexity from peak
demand, mobile devices and data collection.
Prefreshing
ms
Time
Edge view
TTL TTL
ms
Time
Origin view
Version X Version X+1

72. © AKAMAI - EDGE 2017
Grow revenue opportunities with fast, personalized
web experiences and manage complexity from peak
demand, mobile devices and data collection.
Prefreshing
ms
Time
Edge view
TTL TTL
ms
Time
Origin view
Version X Version X+1

73. © AKAMAI - EDGE 2017
Grow revenue opportunities with fast, personalized
web experiences and manage complexity from peak
demand, mobile devices and data collection.
Prefreshing
ms
Time
Edge view
TTL
TTL
ms
Time
Origin view
Version X Version X+1

74. © AKAMAI - EDGE 2017
Grow revenue opportunities with fast, personalized
web experiences and manage complexity from peak
demand, mobile devices and data collection.
Prefreshing
ms
Time
Edge view
TTL
TTL
ms
Time
Origin view
Version X Version X+1

75. © AKAMAI - EDGE 2017
Grow revenue opportunities with fast, personalized
web experiences and manage complexity from peak
demand, mobile devices and data collection.
Prefreshing
ms
Time
Edge view
TTL
TTL
ms
Time
Origin view
Version X Version X+1

76. © AKAMAI - EDGE 2017
Grow revenue opportunities with fast, personalized
web experiences and manage complexity from peak
demand, mobile devices and data collection.
Prefreshing
ms
Time
Edge view
TTL
TTL
ms
Time
Origin view
Version X Version X+1

77. © AKAMAI - EDGE 2017
Grow revenue opportunities with fast, personalized
web experiences and manage complexity from peak
demand, mobile devices and data collection.
Impact
ms
Time
Edge view
TTL
TTL
ms
Time
Origin view
Version X Version X+1
Performance risk reduced
Scalability risk increased*
Out of sync risk reduced

78. © AKAMAI - EDGE 2017
Grow revenue opportunities with fast, personalized
web experiences and manage complexity from peak
demand, mobile devices and data collection.
Tradeoffs
ms
Time
Edge view
TTL
TTL
ms
Time
Origin view
Version X Version X+1
Performance risk
Scalability risk
Out of sync risk

79. © AKAMAI - EDGE 2017
Grow revenue opportunities with fast, personalized
web experiences and manage complexity from peak
demand, mobile devices and data collection.
Some examples
Homepage
Category pages

80. © AKAMAI - EDGE 2017
Grow revenue opportunities with fast, personalized
web experiences and manage complexity from peak
demand, mobile devices and data collection.
PDP’s

81. © AKAMAI - EDGE 2017
Grow revenue opportunities with fast, personalized
web experiences and manage complexity from peak
demand, mobile devices and data collection.
PDP’s
Time
Edge view
TTL TTL

82. © AKAMAI - EDGE 2017
Grow revenue opportunities with fast, personalized
web experiences and manage complexity from peak
demand, mobile devices and data collection.
Caching decreases performance
Time
Edge view
TTL TTL

83. © AKAMAI - EDGE 2017
Grow revenue opportunities with fast, personalized
web experiences and manage complexity from peak
demand, mobile devices and data collection.
Session limitations

84. © AKAMAI - EDGE 2017
Grow revenue opportunities with fast, personalized
web experiences and manage complexity from peak
demand, mobile devices and data collection.

85. © AKAMAI - EDGE 2017
Grow revenue opportunities with fast, personalized
web experiences and manage complexity from peak
demand, mobile devices and data collection.

86. © AKAMAI - EDGE 2017
Grow revenue opportunities with fast, personalized
web experiences and manage complexity from peak
demand, mobile devices and data collection.

87. © AKAMAI - EDGE 2017
Grow revenue opportunities with fast, personalized
web experiences and manage complexity from peak
demand, mobile devices and data collection.

88. © AKAMAI - EDGE 2017
Grow revenue opportunities with fast, personalized
web experiences and manage complexity from peak
demand, mobile devices and data collection.
Session limitations

89. © AKAMAI - EDGE 2017
Grow revenue opportunities with fast, personalized
web experiences and manage complexity from peak
demand, mobile devices and data collection.
Option 1: Cache

90. © AKAMAI - EDGE 2017
Grow revenue opportunities with fast, personalized
web experiences and manage complexity from peak
demand, mobile devices and data collection.
Option 1: Cache

91. © AKAMAI - EDGE 2017
Grow revenue opportunities with fast, personalized
web experiences and manage complexity from peak
demand, mobile devices and data collection.
Option 2: 100% Dynamic

92. © AKAMAI - EDGE 2017
Grow revenue opportunities with fast, personalized
web experiences and manage complexity from peak
demand, mobile devices and data collection.
Option 2: 100% Dynamic
Performance

93. © AKAMAI - EDGE 2017
Grow revenue opportunities with fast, personalized
web experiences and manage complexity from peak
demand, mobile devices and data collection.
Option 3: XHR

94. © AKAMAI - EDGE 2017
Grow revenue opportunities with fast, personalized
web experiences and manage complexity from peak
demand, mobile devices and data collection.

95. © AKAMAI - EDGE 2017
Grow revenue opportunities with fast, personalized
web experiences and manage complexity from peak
demand, mobile devices and data collection.

96. © AKAMAI - EDGE 2017
Grow revenue opportunities with fast, personalized
web experiences and manage complexity from peak
demand, mobile devices and data collection.

97. © AKAMAI - EDGE 2017
Grow revenue opportunities with fast, personalized
web experiences and manage complexity from peak
demand, mobile devices and data collection.

98. © AKAMAI - EDGE 2017
Grow revenue opportunities with fast, personalized
web experiences and manage complexity from peak
demand, mobile devices and data collection.

99. © AKAMAI - EDGE 2017
Grow revenue opportunities with fast, personalized
web experiences and manage complexity from peak
demand, mobile devices and data collection.
Option 3: ESI

100. © AKAMAI - EDGE 2017
Grow revenue opportunities with fast, personalized
web experiences and manage complexity from peak
demand, mobile devices and data collection.

101. © AKAMAI - EDGE 2017
Grow revenue opportunities with fast, personalized
web experiences and manage complexity from peak
demand, mobile devices and data collection.

102. © AKAMAI - EDGE 2017
Grow revenue opportunities with fast, personalized
web experiences and manage complexity from peak
demand, mobile devices and data collection.

103. © AKAMAI - EDGE 2017
Grow revenue opportunities with fast, personalized
web experiences and manage complexity from peak
demand, mobile devices and data collection.
Content
Header
Side
Box
PDP #1Homepage (1x)
Content
Footer
Header
Side
Box
Content
Footer
Header
Side
Box
PDP #2
Footer
Online Online Online

104. © AKAMAI - EDGE 2017
Grow revenue opportunities with fast, personalized
web experiences and manage complexity from peak
demand, mobile devices and data collection.
Content
Header
Side
Box
PDP #1Homepage (1x)
Content
Footer
Header
Side
Box
Content
Footer
Header
Side
Box
PDP #2
Footer
Online Online Online

105. © AKAMAI - EDGE 2017
Grow revenue opportunities with fast, personalized
web experiences and manage complexity from peak
demand, mobile devices and data collection.
Content
Header
Side
Box
PDP #1Homepage (1x)
Content
Footer
Header
Side
Box
Content
Footer
Header
Side
Box
PDP #2
Footer
Online Online Online
Generic 30
days
Generic
30 days
Generic
30 days

106. © AKAMAI - EDGE 2017
Grow revenue opportunities with fast, personalized
web experiences and manage complexity from peak
demand, mobile devices and data collection.
Content
Header
Side
Box
PDP #1Homepage (1x)
Content
Footer
Header
Side
Box
Content
Footer
Header
Side
Box
PDP #2
Footer
Online Online Online
Generic 30
days
Generic
30 days
Generic
30 days
PDP
30 days
PDP
30 days

107. © AKAMAI - EDGE 2017
Grow revenue opportunities with fast, personalized
web experiences and manage complexity from peak
demand, mobile devices and data collection.
Content
Header
Side
Box
PDP #1Homepage (1x)
Content
Footer
Header
Side
Box
Content
Footer
Header
Side
Box
PDP #2
Footer
Online Online Online
Generic 30
days
Generic
30 days
Generic
30 days
Home
30 days
PDP
30 days
PDP
30 days

108. © AKAMAI - EDGE 2017
Grow revenue opportunities with fast, personalized
web experiences and manage complexity from peak
demand, mobile devices and data collection.
Content
Header
Side
Box
PDP #1Homepage (1x)
Content
Footer
Header
Side
Box
Content
Footer
Header
Side
Box
PDP #2
Footer
Online Online Online
Generic 30
days
Generic
30 days
Generic
30 days
Home
30 days
PDP
30 days
PDP
30 days
Home
4 hours
Specific
dynamic
Specific
dynamic

109. © AKAMAI - EDGE 2017
Grow revenue opportunities with fast, personalized
web experiences and manage complexity from peak
demand, mobile devices and data collection.
Content
Header
Side
Box
PDP #1Homepage (1x)
Content
Footer
Header
Side
Box
Content
Footer
Header
Side
Box
PDP #2
Footer
Online Online Online
Generic 30
days
Generic
30 days
Generic
30 days
Home
30 days
PDP
30 days
PDP
30 days
Home
4 hours
Specific
dynamic
Specific
dynamic

110. © AKAMAI - EDGE 2017
Grow revenue opportunities with fast, personalized
web experiences and manage complexity from peak
demand, mobile devices and data collection.
Content
Header
Side
Box
PDP #1Homepage (1x)
Content
Footer
Header
Side
Box
Content
Footer
Header
Side
Box
PDP #2
Footer
4mins 4mins 4mins
Generic 30
days
Generic
30 days
Generic
30 days
Home
30 days
PDP
30 days
PDP
30 days
Home
4 hours
Specific
dynamic
Specific
dynamic

111. © AKAMAI - EDGE 2017
Grow revenue opportunities with fast, personalized
web experiences and manage complexity from peak
demand, mobile devices and data collection.
Header
PDP #1Homepage (1x)
Header Header
PDP #2
4mins 4mins 4mins
Home
30 days
PDP
30 days
PDP
30 days
Home
4 hours
Specific
dynamic
Specific
dynamic
ESI use cases

112. © AKAMAI - EDGE 2017
Grow revenue opportunities with fast, personalized
web experiences and manage complexity from peak
demand, mobile devices and data collection.
Header
PDP #1Homepage (1x)
Header Header
PDP #2
4mins 4mins 4mins
Home
30 days
PDP
30 days
PDP
30 days
Home
4 hours
Specific
dynamic
Specific
dynamic
ESI use cases
1) Increase TTL of cacheable pages by injecting lower TTL components

113. © AKAMAI - EDGE 2017
Grow revenue opportunities with fast, personalized
web experiences and manage complexity from peak
demand, mobile devices and data collection.
Header
PDP #1Homepage (1x)
Header Header
PDP #2
4mins 4mins 4mins
Home
30 days
PDP
30 days
PDP
30 days
Home
4 hours
Specific
dynamic
Specific
dynamic
ESI use cases
1) Increase TTL of cacheable pages by injecting lower TTL components
2) Increase cache efficiency by executing (component) logic at the Edge

114. © AKAMAI - EDGE 2017
Grow revenue opportunities with fast, personalized
web experiences and manage complexity from peak
demand, mobile devices and data collection.
Header
PDP #1Homepage (1x)
Header Header
PDP #2
4mins 4mins 4mins
Home
30 days
PDP
30 days
PDP
30 days
Home
4 hours
Specific
dynamic
Specific
dynamic
ESI use cases
1) Increase TTL of cacheable pages by injecting lower TTL components
2) Increase cache efficiency by executing (component) logic at the Edge
3) Reduce weight of dynamic requests by injecting high TTL components

115. © AKAMAI - EDGE 2017
Grow revenue opportunities with fast, personalized
web experiences and manage complexity from peak
demand, mobile devices and data collection.
Content
Header
Side
Box
PDP #1Homepage (1x)
Content
Footer
Header
Side
Box
Content
Footer
Header
Side
Box
PDP #2
Footer
4mins 4mins 4mins
Generic 30
days
Generic
30 days
Generic
30 days
Home
30 days
PDP
30 days
PDP
30 days
Home
4 hours
Specific
dynamic
Specific
dynamic
Results
4mins 0s 0s
1) Increase TTL of cacheable pages by injecting lower TTL components
2) Increase cache efficiency by executing (component) logic at the Edge
3) Reduce weight of dynamic requests by injecting high TTL components
Increased (perceived) performance and consistency

116. © AKAMAI - EDGE 2017
Grow revenue opportunities with fast, personalized
web experiences and manage complexity from peak
demand, mobile devices and data collection.
Content
Header
Side
Box
PDP #1Homepage (1x)
Content
Footer
Header
Side
Box
Content
Footer
Header
Side
Box
PDP #2
Footer
4mins 4mins 4mins
Generic 30
days
Generic
30 days
Generic
30 days
Home
30 days
PDP
30 days
PDP
30 days
Home
4 hours
Specific
dynamic
Specific
dynamic
Results
4mins 0s 0s
1) Increase TTL of cacheable pages by injecting lower TTL components
2) Increase cache efficiency by executing (component) logic at the Edge
3) Reduce weight of dynamic requests by injecting high TTL components
Increased (perceived) performance and consistency

117. © AKAMAI - EDGE 2017
Grow revenue opportunities with fast, personalized
web experiences and manage complexity from peak
demand, mobile devices and data collection.
Content
Header
Side
Box
PDP #1Homepage (1x)
Content
Footer
Header
Side
Box
Content
Footer
Header
Side
Box
PDP #2
Footer
4mins 4mins 4mins
Generic 30
days
Generic
30 days
Generic
30 days
Home
30 days
PDP
30 days
PDP
30 days
Home
4 hours
Specific
dynamic
Specific
dynamic
Results
4mins 0s 0s
Increased (perceived) performance and consistency

118. © AKAMAI - EDGE 2017
Grow revenue opportunities with fast, personalized
web experiences and manage complexity from peak
demand, mobile devices and data collection.
Content
Header
Side
Box
PDP #1Homepage (1x)
Content
Footer
Header
Side
Box
Content
Footer
Header
Side
Box
PDP #2
Footer
4mins 4mins 4mins
Generic 30
days
Generic
30 days
Generic
30 days
Home
30 days
PDP
30 days
PDP
30 days
Home
4 hours
Specific
dynamic
Specific
dynamic
Results
4mins 0s 0s

119. © AKAMAI - EDGE 2017
Grow revenue opportunities with fast, personalized
web experiences and manage complexity from peak
demand, mobile devices and data collection.
Content
Header
Side
Box
PDP #1Homepage (1x)
Content
Footer
Header
Side
Box
Content
Footer
Header
Side
Box
PDP #2
Footer
4mins 4mins 4mins
Generic 30
days
Generic
30 days
Generic
30 days
Home
30 days
PDP
30 days
PDP
30 days
Home
4 hours
Specific
dynamic
Specific
dynamic
Results
4mins 0s 0s
1) Increase TTL of cacheable pages by injecting lower TTL components
2) Increase cache efficiency by executing (component) logic at the Edge
3) Reduce weight of dynamic requests by injecting high TTL components
Increased offload*

120. © AKAMAI - EDGE 2017
Grow revenue opportunities with fast, personalized
web experiences and manage complexity from peak
demand, mobile devices and data collection.

121. © AKAMAI - EDGE 2017
Grow revenue opportunities with fast, personalized
web experiences and manage complexity from peak
demand, mobile devices and data collection.

122. © AKAMAI - EDGE 2017
Grow revenue opportunities with fast, personalized
web experiences and manage complexity from peak
demand, mobile devices and data collection.

123. © AKAMAI - EDGE 2017
Grow revenue opportunities with fast, personalized
web experiences and manage complexity from peak
demand, mobile devices and data collection.
EdgeStart

124. © AKAMAI - EDGE 2017
Grow revenue opportunities with fast, personalized
web experiences and manage complexity from peak
demand, mobile devices and data collection.

125. © AKAMAI - EDGE 2017
Grow revenue opportunities with fast, personalized
web experiences and manage complexity from peak
demand, mobile devices and data collection.
Same
for
200K
Longtail
pages

126. © AKAMAI - EDGE 2017
Grow revenue opportunities with fast, personalized
web experiences and manage complexity from peak
demand, mobile devices and data collection.
Same
for
200K
Longtail
pages
Barrier: Instruction to Akamai Edge where
common part ends

127. © AKAMAI - EDGE 2017
Grow revenue opportunities with fast, personalized
web experiences and manage complexity from peak
demand, mobile devices and data collection.
Same
for
200K
Longtail
pages
Barrier: Instruction to Akamai Edge where
common part ends
Browser
instructi
ons
heavy

128. © AKAMAI - EDGE 2017
Grow revenue opportunities with fast, personalized
web experiences and manage complexity from peak
demand, mobile devices and data collection.
EdgeStart

129. © AKAMAI - EDGE 2017
Grow revenue opportunities with fast, personalized
web experiences and manage complexity from peak
demand, mobile devices and data collection.
EdgeStart

130. © AKAMAI - EDGE 2017
Grow revenue opportunities with fast, personalized
web experiences and manage complexity from peak
demand, mobile devices and data collection.

131. © AKAMAI - EDGE 2017
Grow revenue opportunities with fast, personalized
web experiences and manage complexity from peak
demand, mobile devices and data collection.

132. © AKAMAI - EDGE 2017
Grow revenue opportunities with fast, personalized
web experiences and manage complexity from peak
demand, mobile devices and data collection.
Advanced tuning example

133. © AKAMAI - EDGE 2017
Grow revenue opportunities with fast, personalized
web experiences and manage complexity from peak
demand, mobile devices and data collection.

134. © AKAMAI - EDGE 2017
Grow revenue opportunities with fast, personalized
web experiences and manage complexity from peak
demand, mobile devices and data collection.

135. © AKAMAI - EDGE 2017
Grow revenue opportunities with fast, personalized
web experiences and manage complexity from peak
demand, mobile devices and data collection.

136. © AKAMAI - EDGE 2017
Grow revenue opportunities with fast, personalized
web experiences and manage complexity from peak
demand, mobile devices and data collection.

137. © AKAMAI - EDGE 2017
Grow revenue opportunities with fast, personalized
web experiences and manage complexity from peak
demand, mobile devices and data collection.
Operational efficiency

138. © AKAMAI - EDGE 2017
Grow revenue opportunities with fast, personalized
web experiences and manage complexity from peak
demand, mobile devices and data collection.

139. © AKAMAI - EDGE 2017
Grow revenue opportunities with fast, personalized
web experiences and manage complexity from peak
demand, mobile devices and data collection.
Controlling the cache

140. © AKAMAI - EDGE 2017
Grow revenue opportunities with fast, personalized
web experiences and manage complexity from peak
demand, mobile devices and data collection.
Controlling the cache
akamai@ju179:~#

141. © AKAMAI - EDGE 2017
Grow revenue opportunities with fast, personalized
web experiences and manage complexity from peak
demand, mobile devices and data collection.
Controlling the cache
akamai@ju179:~#
akamai@ju179:~# akamai purge delete https://www.scalemates.com/static/main-css.js

142. © AKAMAI - EDGE 2017
Grow revenue opportunities with fast, personalized
web experiences and manage complexity from peak
demand, mobile devices and data collection.
Controlling the cache
akamai@ju179:~#
akamai@ju179:~# akamai purge delete https://www.scalemates.com/static/main-css.js
Purging...... [OK] (URLs: 1, ETA: 5 seconds)

143. © AKAMAI - EDGE 2017
Grow revenue opportunities with fast, personalized
web experiences and manage complexity from peak
demand, mobile devices and data collection.
Controlling the cache
akamai@ju179:~#
akamai@ju179:~# akamai purge delete https://www.scalemates.com/static/main-css.js
Purging...... [OK] (URLs: 1, ETA: 5 seconds)
akamai@ju179:~# cat list.txt | akamai purge delete

144. © AKAMAI - EDGE 2017
Grow revenue opportunities with fast, personalized
web experiences and manage complexity from peak
demand, mobile devices and data collection.
Controlling the cache
akamai@ju179:~#
akamai@ju179:~# akamai purge delete https://www.scalemates.com/static/main-css.js
Purging...... [OK] (URLs: 1, ETA: 5 seconds)
akamai@ju179:~# cat list.txt | akamai purge delete
Purging...... [OK] (URLs: 26, ETA: 5 seconds)

145. © AKAMAI - EDGE 2017
Grow revenue opportunities with fast, personalized
web experiences and manage complexity from peak
demand, mobile devices and data collection.
Controlling the cache
akamai@ju179:~#
akamai@ju179:~# akamai purge delete https://www.scalemates.com/static/main-css.js
Purging...... [OK] (URLs: 1, ETA: 5 seconds)
akamai@ju179:~# cat list.txt | akamai purge delete
Purging...... [OK] (URLs: 26, ETA: 5 seconds)

146. © AKAMAI - EDGE 2017
Grow revenue opportunities with fast, personalized
web experiences and manage complexity from peak
demand, mobile devices and data collection.
Controlling the cache
akamai@ju179:~#
akamai@ju179:~# akamai purge delete https://www.scalemates.com/static/main-css.js
Purging...... [OK] (URLs: 1, ETA: 5 seconds)
akamai@ju179:~# cat list.txt | akamai purge delete
Purging...... [OK] (URLs: 26, ETA: 5 seconds)

147. © AKAMAI - EDGE 2017
Accelerating super dynamic content
Smart optimisations for 3rd parties
Implementing responsive images
Best practices
Tuning E2E flow

148. Smart optimisations for 3rd parties

149. © AKAMAI - EDGE 2017
Grow revenue opportunities with fast, personalized
web experiences and manage complexity from peak
demand, mobile devices and data collection.

150. © AKAMAI - EDGE 2017
Grow revenue opportunities with fast, personalized
web experiences and manage complexity from peak
demand, mobile devices and data collection.
Typical

151. © AKAMAI - EDGE 2017
Grow revenue opportunities with fast, personalized
web experiences and manage complexity from peak
demand, mobile devices and data collection.
Preconnect

152. © AKAMAI - EDGE 2017
Grow revenue opportunities with fast, personalized
web experiences and manage complexity from peak
demand, mobile devices and data collection.
Adaptive acceleration

153. © AKAMAI - EDGE 2017
Grow revenue opportunities with fast, personalized
web experiences and manage complexity from peak
demand, mobile devices and data collection.

154. © AKAMAI - EDGE 2017
Grow revenue opportunities with fast, personalized
web experiences and manage complexity from peak
demand, mobile devices and data collection.
3rd party strategies

155. © AKAMAI - EDGE 2017
Grow revenue opportunities with fast, personalized
web experiences and manage complexity from peak
demand, mobile devices and data collection.

156. © AKAMAI - EDGE 2017
Grow revenue opportunities with fast, personalized
web experiences and manage complexity from peak
demand, mobile devices and data collection.
#Sites using
Library

157. © AKAMAI - EDGE 2017
Grow revenue opportunities with fast, personalized
web experiences and manage complexity from peak
demand, mobile devices and data collection.
#Sites using
Library

158. © AKAMAI - EDGE 2017
Grow revenue opportunities with fast, personalized
web experiences and manage complexity from peak
demand, mobile devices and data collection.
#Sites using
Library using your
version

159. © AKAMAI - EDGE 2017
Grow revenue opportunities with fast, personalized
web experiences and manage complexity from peak
demand, mobile devices and data collection.
#Sites using
Library using your
version
using your CDN

160. © AKAMAI - EDGE 2017
Grow revenue opportunities with fast, personalized
web experiences and manage complexity from peak
demand, mobile devices and data collection.
#Sites using
Library using your
version
using your CDN in browser

161. © AKAMAI - EDGE 2017
Grow revenue opportunities with fast, personalized
web experiences and manage complexity from peak
demand, mobile devices and data collection.
#Sites using
Library using your
version
using your CDN in browser
What is your strategy?

162. © AKAMAI - EDGE 2017
Grow revenue opportunities with fast, personalized
web experiences and manage complexity from peak
demand, mobile devices and data collection.
#Sites using
Library using your
version
using your CDN in browser
What is your strategy?
Pick smart (& Pre-connect)
Host locally
Smart proxy

163. © AKAMAI - EDGE 2017
Grow revenue opportunities with fast, personalized
web experiences and manage complexity from peak
demand, mobile devices and data collection.

164. Implementing responsive images

165. © AKAMAI - EDGE 2017
Grow revenue opportunities with fast, personalized
web experiences and manage complexity from peak
demand, mobile devices and data collection.
No compromise on quality

166. © AKAMAI - EDGE 2017
Grow revenue opportunities with fast, personalized
web experiences and manage complexity from peak
demand, mobile devices and data collection.
No compromise on speed

167. © AKAMAI - EDGE 2017
Grow revenue opportunities with fast, personalized
web experiences and manage complexity from peak
demand, mobile devices and data collection.
Protecting content and traffic

168. © AKAMAI - EDGE 2017
Grow revenue opportunities with fast, personalized
web experiences and manage complexity from peak
demand, mobile devices and data collection.
2200px, Perceptual quality: High

169. © AKAMAI - EDGE 2017
Grow revenue opportunities with fast, personalized
web experiences and manage complexity from peak
demand, mobile devices and data collection.
2200px, Perceptual quality: High
1200px, Perceptual quality: Medium high

170. © AKAMAI - EDGE 2017
Grow revenue opportunities with fast, personalized
web experiences and manage complexity from peak
demand, mobile devices and data collection.

171. © AKAMAI - EDGE 2017
Grow revenue opportunities with fast, personalized
web experiences and manage complexity from peak
demand, mobile devices and data collection.

172. © AKAMAI - EDGE 2017
Grow revenue opportunities with fast, personalized
web experiences and manage complexity from peak
demand, mobile devices and data collection.

173. © AKAMAI - EDGE 2017
Accelerating super dynamic content
Smart optimisations for 3rd parties
Implementing responsive images
Summary
Tuning E2E flow
Luna monitoring

174. © AKAMAI - EDGE 2017
Grow revenue opportunities with fast, personalized
web experiences and manage complexity from peak
demand, mobile devices and data collection.
Thank you!