Rich media is a type of display advertising that utilizes interactive or dynamic elements to catch viewers’ attention and boost engagement. The attractive visuals encourage viewers to click on the ad for more exposure. Rich media advertising also brings features like social media feeds, live streaming, and polls. According to some research in the advertising industry, rich media ads can outperform regular ads with higher CTR (click-through rates) and conversions. Rich media ad creation can be a fun and rewarding process for advertisers.
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Tips to Create Rich Media Ads
1. Tips to Create Rich Media Ads
Rich media is a type of display advertising that utilizes interactive
or dynamic elements to catch viewers’ attention and boost
engagement.The attractive visuals encourage viewers to click on
the ad for more exposure. Rich media advertising also brings
features like social media feeds, live streaming, and polls.
According to some research in the advertising industry, rich media
ads can outperform regular ads with higher CTR (click-through
rates) and conversions. Rich media ad creation can be a fun and
rewarding process for advertisers. The upcoming slides will
highlight tips to help you create impressive rich media ads.
2. ConsiderYour Goals
First, there should be a defined objective for creating the ad and its
intended outcome. Be clear whether you wish to increase brand
awareness or boost sales.
You can research online and see different case studies to find
inspiration.You can take the help of diverse examples and use
techniques that could be more effective.
3. Focus on Creativity
When creating an ad, focus on diverse factors like colour, message,
and logo. A proper colour scheme must be used in all ads and
reflect your brand tone and identity.
Also, do not forget to use your company logo in ads.You can also
use your imagination and creative story combined with a brand
message to make the most of the ad. Remember, the ad should be
worth the time of viewers.
4. Use Proper Ad Builder
It is good to use the rich media ads creation tool to build
customized ads to bring your vision to life. Next, you must test the
ad performance to check whether they work as intended or not.
Most ad-building platforms provide a lot of metrics to help
advertisers monitor the performance of their ads.
5. Rich media ads are proven to be the most effective way for
a campaign that needs a boost and higher visibility.
https://www.airtory.com/