SlideShare a Scribd company logo
1 of 5
Tips to Create Rich Media Ads
Rich media is a type of display advertising that utilizes interactive
or dynamic elements to catch viewers’ attention and boost
engagement.The attractive visuals encourage viewers to click on
the ad for more exposure. Rich media advertising also brings
features like social media feeds, live streaming, and polls.
According to some research in the advertising industry, rich media
ads can outperform regular ads with higher CTR (click-through
rates) and conversions. Rich media ad creation can be a fun and
rewarding process for advertisers. The upcoming slides will
highlight tips to help you create impressive rich media ads.
ConsiderYour Goals
First, there should be a defined objective for creating the ad and its
intended outcome. Be clear whether you wish to increase brand
awareness or boost sales.
You can research online and see different case studies to find
inspiration.You can take the help of diverse examples and use
techniques that could be more effective.
Focus on Creativity
When creating an ad, focus on diverse factors like colour, message,
and logo. A proper colour scheme must be used in all ads and
reflect your brand tone and identity.
Also, do not forget to use your company logo in ads.You can also
use your imagination and creative story combined with a brand
message to make the most of the ad. Remember, the ad should be
worth the time of viewers.
Use Proper Ad Builder
It is good to use the rich media ads creation tool to build
customized ads to bring your vision to life. Next, you must test the
ad performance to check whether they work as intended or not.
Most ad-building platforms provide a lot of metrics to help
advertisers monitor the performance of their ads.
Rich media ads are proven to be the most effective way for
a campaign that needs a boost and higher visibility.
https://www.airtory.com/

More Related Content

Featured

How Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental HealthHow Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental Health
ThinkNow
 
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie Insights
Kurio // The Social Media Age(ncy)
 

Featured (20)

Everything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPTEverything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPT
 
Product Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage EngineeringsProduct Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage Engineerings
 
How Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental HealthHow Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental Health
 
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdfAI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
 
Skeleton Culture Code
Skeleton Culture CodeSkeleton Culture Code
Skeleton Culture Code
 
PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024
 
Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)
 
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024
 
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie Insights
 
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024
 
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary
 
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd
 
Getting into the tech field. what next
Getting into the tech field. what next Getting into the tech field. what next
Getting into the tech field. what next
 
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentGoogle's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search Intent
 
How to have difficult conversations
How to have difficult conversations How to have difficult conversations
How to have difficult conversations
 
Introduction to Data Science
Introduction to Data ScienceIntroduction to Data Science
Introduction to Data Science
 
Time Management & Productivity - Best Practices
Time Management & Productivity -  Best PracticesTime Management & Productivity -  Best Practices
Time Management & Productivity - Best Practices
 
The six step guide to practical project management
The six step guide to practical project managementThe six step guide to practical project management
The six step guide to practical project management
 
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
 
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
 

Tips to Create Rich Media Ads

  • 1. Tips to Create Rich Media Ads Rich media is a type of display advertising that utilizes interactive or dynamic elements to catch viewers’ attention and boost engagement.The attractive visuals encourage viewers to click on the ad for more exposure. Rich media advertising also brings features like social media feeds, live streaming, and polls. According to some research in the advertising industry, rich media ads can outperform regular ads with higher CTR (click-through rates) and conversions. Rich media ad creation can be a fun and rewarding process for advertisers. The upcoming slides will highlight tips to help you create impressive rich media ads.
  • 2. ConsiderYour Goals First, there should be a defined objective for creating the ad and its intended outcome. Be clear whether you wish to increase brand awareness or boost sales. You can research online and see different case studies to find inspiration.You can take the help of diverse examples and use techniques that could be more effective.
  • 3. Focus on Creativity When creating an ad, focus on diverse factors like colour, message, and logo. A proper colour scheme must be used in all ads and reflect your brand tone and identity. Also, do not forget to use your company logo in ads.You can also use your imagination and creative story combined with a brand message to make the most of the ad. Remember, the ad should be worth the time of viewers.
  • 4. Use Proper Ad Builder It is good to use the rich media ads creation tool to build customized ads to bring your vision to life. Next, you must test the ad performance to check whether they work as intended or not. Most ad-building platforms provide a lot of metrics to help advertisers monitor the performance of their ads.
  • 5. Rich media ads are proven to be the most effective way for a campaign that needs a boost and higher visibility. https://www.airtory.com/