For digital marketers and advertisers, interactivity with their audiences is a great way to maximize potential in the market. Interactive video is a type of media that many leading brands and companies are using to attract and engage customers to reach their marketing goals. These ads allow visitors to interact with the ads, changing traditional advertising into an exciting activity for viewers.

1. IMPORTANCE OF INTERACTIVE
VIDEO ADVERTISING
B Y AI R T O R Y

2. Introduction
For digital marketers and advertisers, interactivity with their audiences is a great way to
maximize potential in the market. Interactive video is a type of media that many leading
brands and companies are using to attract and engage customers to reach their
marketing goals. These ads allow visitors to interact with the ads, changing traditional
advertising into an exciting activity for viewers. Interactive advertising is a great way to
connect with the audiences directly, encouraging them to participate in ads rather than
just passively watching a campaign or ignoring it. The upcoming slides will highlight
some of the best reasons interactive video advertising is vital for advertisers and brands.

3. Higher UserEngagement
Viewersgetcompletelyinvolvedinan interactivevideo,
whetherto takequizzestoreachthenextlevel,fill up a
form,makevariousdecisionsaccording to thestory
narrative,etc.Thisactivity or participationby viewers
ensuresahighengagementfor thebrands.So, with
interactiveadvertising,youcan makeyourviewersspend
moretimeon yourwebsiteandcreateamemorable
experience.

4. Performance Tracking
Interactive video advertisinghascomeup withmore powerful and effective video
metrictracking.So,nowyoucan trackthenumberof clickswithinavideo,knowhow
long users watched your ad, collect data with video form fields, if the users have
responded to any questions, analyze different paths taken by the user, etc. This
insightfuldatacanhelp advertiserscreateamorerefinedapproachto theirfuture
ad campaigns.

5. Drive Conversions
One of the biggest benefits of interactive video
advertising is that it helps brands to convert viewers
into buyers.Interactiveadsallowyouto includeCTAs
(Calls to Action) right after presenting a specific
product or service and guide people through the
salesfunnel.

6. Inaddition,interactivevideoadvertisingcantake your brand storytelling
to newheights,making viewersapartof thestory.