1. S.W.O.T analysis
of
Facebook

2. Introduction
• Swot analysis stand for
Strength, Weakness, Opportunity and Threat.
Swot analysis makes it easy to obtain the
objectives easily; it acts as a milestone between
achieving the objective.

3. Strengths & Weakness
• The strengths and weaknesses sections refer to
internal conditions
• Strengths: This shows the characteristics of a
company which makes it better or preferable
over other companies.
• Weakness: Refers to limitations of the firm or
disadvantages it faces over other companies

4. SWOT Analysis of Facebook: Strengths
• Has a wide audience
• Customers loyalty level is very high.
• The unique features
• Largest social network Company
• A platform for millions of applications.

5. SWOT Analysis of Facebook: Weakness
• Liabilities regarding bugs and problems that users face when
operating the website
• Lack of ability to customize page
• Flash animation banners are distracting
• A lot of time is wasted when the user keeps on searching for
the right application on Facebook .

6. Opportunities & Threats
• The opportunities and threats sections refer to
external conditions
• Opportunity: These are the chances to make
greater profits using external sources from
within the environment
• Threats: Trouble causing external elements
which cause problems for the firms.

7. SWOT Analysis of Facebook:
Opportunities
• it has the opportunity to drive the people’s lives in a whole new
direction.
• Facebook has a wide use of collecting user data through polls and
survey that can be useful for different businesses before investing in
any area.
• Can also be used a p2p portal where
people can engage in any buy and sell
approach
• Facebook offers an opportunity to make money regarding services
that would touch up the customers

8. SWOT Analysis of Facebook: Threats
• Spamming, the more friends the user has, the more spammed
will be the Feed
• The applications and programs mature quickly and the users
get bored quite easily after some attempts at using the
applications. Most of the applications have a one-time usage
• Privacy settings - Millions of photos and information is leaked
every year.

9. Conclusion
Use of SWOT analysis:
It helps you focus on your strengths, minimize threats, and take
the greatest possible advantage of opportunities available to
you.
• Competitive Positioning
• Dealing with Risks
• Discovering Opportunities
• Improving Operations
• Using Resources Efficiently

10. Reference
• http://serc.carleton.edu/departments/assessment/s
wot.html
• http://smallbusiness.chron.com/purpose-swot-
analysis-15364.html
• http://www.gantthead.com/process/popup.cfm?I
D=24104
Thank You