35. ATT CON VAL COM
Gordon’s video on ‘Attraction’ Phase
www.aies.ec
36. signed-up matched completed
Unz has no clue about AIESEC
and its value
proposition.
Unz is aware of the
organization’s value proposition and
signs up to the OP through our
Website
FROM… TO…
ATT CON VAL COM
ATTRACTION CONSIDERATION
VALUE
DELIVERY
COMMUNITY
39. ATT CON VAL COM
Gabi’s video on Consideration phase
www.aies.ec
40. Orion graph
What are we aiming to achieve? Make
the process FASTER and SIMPLER
from sign up to apply
and from apply to match
41. signed-up matched completed
Unz fills the profile and starts
browsing
opportunities
Unz found her internship, had her
first contact with AIESEC
members, clear expectations
and is matched to the
opportunity.
FROM… TO…
ATT CON VAL COM
ATTRACTION CONSIDERATION
VALUE
DELIVERY
COMMUNITY
42. Some of our tools in the phase...
OP EXPA
PARTNERSHIPS
OPPORTUNITY
MARKETING
ATT CON VAL COM
44. The phase where THE MAGIC HAPPENS
value
delivery
ATT CON VAL COM
45. signed-up matched completed
Unz starts her
preparation, supported
by AIESEC, for the
upcoming experience.
Unz completed her
experience and went through a
leadership development
journey.
FROM… TO…
ATT CON VAL COM
ATTRACTION CONSIDERATION
VALUE
DELIVERY
COMMUNITY
46. Our key secret ingredients…
LEAD STANDARDS
LDM
ASSESSMENT
STRUCTURES
50. Unz has no clue
about AIESEC and its
value proposition.
Unz is aware of the
organization’s
value proposition and
signs up to the
OP through our
Website
Unz fills the profile
and starts browsing
opportunities
Unz found her
internship, had her first
contact with AIESEC
members, clear
expectations and is matched
To the opportunity.
Unz starts her
preparation, supported by
AIESEC, for the
upcoming experience
Unz completed
her experience and
went through a
Leadership
development journey
Unz finished her
experience, is
aware of the
development he went
through.
Unz is connected
with other people all
over the world who
went through similar
experiences, and is
determined in continuing
her journey of personal
and professional
growth.
ATT CON VAL COM
signed-up matched completed
ATTRACTION CONSIDERATION
VALUE
DELIVERY
COMMUNITY
EXPERIENCEFLOW
51. signed-up matched completed
ATTRACTION CONSIDERATION
VALUE
DELIVERY
COMMUNITY
CAMPUS
PRESENCE
WEBSITE AND
SOCIAL
PR
EXPA
OP
PARTNERSHIPS
OPPORTUNITY
MARKETING
STANDARDS
LEAD
LDM
ASSESSMENT
STRUCTURES
ALUMNI
MANAGEMENT
ATT CON VAL COM
52.
53. Now sit with your entity,
explore what shall be
changed on your role?
54. what should be the synergize
changes might be happening?
55. PICTURE ON THE PAPER,
HOW DO WE TRANSLATE THIS IN
OUR EVERYDAY OPERATIONS?
