Here I tried to discuss about the importance of keyword research. We need to know about the power of keyword research before dive into the importance of keyword research.Here are the power of the research- Understanding about search intent: ~you will get a clear conception about your targeted market. ~you will come to know about your audience. ~you will know how the audience search to find you. what is search intent: search intent is how your audience express their inner queries to find you.There a lot of variations of search intent.Among those:- informational query,navigational query,transnational query,commercial investigation query & local query are the majors. I also tried to show which places are important to apply keyword research theory.