This document discusses customer service and provides guidance on how to effectively handle customer interactions. It defines customer service as the support provided to customers before and after purchasing products or services. It then outlines different methods of customer support like taking orders, providing information, and repairing issues. The document emphasizes that customer service is important because it can generate sales, solve problems, and keep costs low. It provides tips for positive language when interacting with customers, how to effectively listen and address concerns, and how to say "no" to customers in a respectful way. Finally, it discusses live answering services and provides rubrics for evaluating customer service performance.